Focus Groups: Perceptions for Planning

Presented by

Rebecca Jones, Managing Partner, Dysart & Jones Associates

About this talk

If any type of library wants to understand its patrons’ information behaviors and preferences, how its community views library services, or where there are potential partnerships within the community environment, it should consider using focus groups. “Guided group conversations” offer libraries an incredible wealth of information about their clients, their services, and their evolving environment. This talk discusses the design of effective focus groups, from identifying participants to developing insightful questions and prompters, facilitating the group dynamics and dialogue, ways to use online environments, personas, and other techniques to get­ and keep ­a meaningful and directed discussion going and on topic. Information mined from focus groups and online conversations are critical in planning services, changes, and any library's future.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (6)
Subscribers (1512)
The SirsiDynix Institute supports librarianship and professional development with free, ongoing events and speakers on topics relevant to you and your library.