Navigating the SMB Digital Revolution: Insights for 2024 and Beyond

Perhaps surprisingly, organisations are sticking with their digital transformation programs despite the current challenging economic climate. Although many businesses put the pedal to the metal on their digital transformation initiatives when the COVID-19 pandemic emerged, it appears that companies of all sizes are continuing with their digital initiatives, seeing them as urgent and keeping them top of mind. In this conversation brought to you by Xerox, Brian McKenna - Regional Director, Analyst Services, EMEA at Enterprise Strategy Group and Nick Cavalancia, founder of Techvangelism and CEO of Conversational Geek, are coming together to share insights into how mid-sized organisations (those between 100 and 1000 employees) can take advantage of the continued push for digitisation. Exploring how businesses can reap the rewards of a focused, SMB-specific digital transformation strategy, join them to learn: ● The importance of the human element in digital transformation strategies for SMBs ● The role of AI as a technology enabler for digital initiatives ● Why automation, customer experience platforms and digital knowledge management (KM) strategies should be on the radar for investment in SMBs ● How mid-sized businesses can manage their digital transformation journeys in a gradual, evolutionary way, hand in hand with their customers ● And more