Cost-Conscious Conversions: Strategies to Combat Rising CAC

Winning new customers — and retaining existing ones — is critical for retailers to achieve their revenue goals. But with customer acquisition costs rising a staggering 60% in the past five years, retail marketers are struggling to capture and convert shoppers at their highest intent moments without breaking the bank. Join Derick Jaros, Head of Industry, Commerce, at Yext, and Dave Abbott, SME eCommerce, as they walk you through how to optimize your marketing efforts to combat rising costs — while still driving tangible business results in the face of increased competition. This session will break down: • How cost-effective SEO and SEM strategies can help you achieve revenue goals • How a good search experience improves CVR, which drops CAC • How to optimize location listings and local landing pages for better customer retention • How to use first-party data to create the personalized experiences your shoppers want