The mobility customer experience of the future will be hyper personalized and based on local preferences, enabled by the Software-defined Vehicle (SDV). Join this SDV unplugged session to learn how to execute this vision, utilizing agile DevOps methods, immersive UX testing, virtualized automotive software development, GenAI code pilots and continuous homologation. Concrete examples and demos will round out the picure. Also, learn who won the fist digital.auto GenAI award, sponsored by Bosch, AWS, Thoughtworks and ETAS.