SDV Unplugged |The SDV-enabled customer experience

Presented by

Markus Heyn, Bosch; Wendy Bauer, AWS; Rachel Laycock, Thoughtworks; Mariella Minutolo, ETAS; Dirk Slama, Bosch +

About this talk

The mobility customer experience of the future will be hyper personalized and based on local preferences, enabled by the Software-defined Vehicle (SDV). Join this SDV unplugged session to learn how to execute this vision, utilizing agile DevOps methods, immersive UX testing, virtualized automotive software development, GenAI code pilots and continuous homologation. Concrete examples and demos will round out the picture. Also, learn who won the fist GenAI award, sponsored by Bosch, AWS, Thoughtworks and ETAS. In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts. Further information about the initiative on our website:
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We want to make the software-defined vehicle (SDV) a reality. Therefore, we combine our strongly use-case driven co-innovation approach with technical enablers such as SDV, Digital Twin and AIoT. On our way to support digital value creation for OEMs we follow a "digital first" approach: we utilize the emerging software-defined vehicle infrastructure to prototype, simulate and test new ideas and therefore bring a truly digital experience to mobility users.