SDV Unplugged |The SDV-enabled customer experience

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Presented by

Markus Heyn, Bosch; Wendy Bauer, AWS; Rachel Laycock, Thoughtworks; Mariella Minutolo, ETAS; Dirk Slama, Bosch + digital.auto

About this talk

The mobility customer experience of the future will be hyper personalized and based on local preferences, enabled by the Software-defined Vehicle (SDV). Join this SDV unplugged session to learn how to execute this vision, utilizing agile DevOps methods, immersive UX testing, virtualized automotive software development, GenAI code pilots and continuous homologation. Concrete examples and demos will round out the picture. Also, learn who won the fist digital.auto GenAI award, sponsored by Bosch, AWS, Thoughtworks and ETAS.
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We want to make the software-defined vehicle (SDV) a reality. Therefore, we combine our strongly use-case driven co-innovation approach with technical enablers such as SDV, Digital Twin and AIoT. On our way to support digital value creation for OEMs we follow a "digital first" approach: we utilize the emerging software-defined vehicle infrastructure to prototype, simulate and test new ideas and therefore bring a truly digital experience to mobility users.