Name: SDV Unplugged | How GenAI Transforms the Automotive Value Chain
Start: 2025-04-16T15:20:00Z
End: 2025-04-16T15:20:41.000Z
Location: BrightTALK
Rating: 3

We want to make the software-defined vehicle (SDV) a reality. Therefore, we combine our strongly use-case driven co-innovation approach with technical enablers such as SDV, Digital Twin and AIoT. On our way to support digital value creation for OEMs we follow a "digital first" approach: we  utilize the emerging software-defined vehicle infrastructure to prototype, simulate and test new ideas and therefore bring a truly digital experience to mobility users.

Automotive is becoming software-driven, but hardware and mechanics still set the boundaries. OEMs must operate in a multi-speed delivery model, where innovation cycles for cloud software, vehicle software, hardware, and homologation all move at different velocities. Loose coupling — a defining principle in the ./pulse framework — is the key to making these speeds work together rather than against each other.
In this digital.auto SDV Unplugged session, Gregor Hohpe, Axway, HPE and Bosch will unpack how loose coupling translates into hardware abstraction layers, safety-aware service architectures, and vehicle APIs that enable modularity without compromising safety or compliance. We’ll also explore a forward-looking perspective: as Agentic AI becomes capable of assisting with architecture decisions, impact analysis, design refactoring, and dependency mapping, the value of well-structured, loosely coupled systems compounds. AI thrives in environments where boundaries are explicit and change is local — meaning that solid architectural fundamentals are a prerequisite for effective Agentic AI in automotive.
The result: faster feature delivery, safer integration, and an engineering organization ready for both SDV and the AI-augmented future.

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | Loose Coupling: The SDV Superpower for the Agentic AI Era

Following the success of our first SDVxAI Unplugged session, we return with an encore that moves from big-picture vision to hands-on reality. John Stenlake (Director, Vehicle Innovation & Mobility at Microsoft) will open with a short impulse to set the stage and paint the broader picture of SDVxAI. He will then be joined by Sven Körner (Vice President Community at Aleph Alpha) and Mohan BV (Senior Technology Director & Head of Mobility Innovations at Bosch BGSW) to explore how AI can supercharge Software-Defined Vehicle (SDV) engineering.
At the heart of the session is a live demo showcasing how digital.auto, Microsoft, and Aleph Alpha technologies come together to support the SDV development cycle. We will take a deep dive into one of the toughest challenges: requirements elicitation across multiple, heterogeneous RM systems. Expect a candid conversation with our experts, practical insights into what AI can (and cannot) do today, and a look at how these capabilities can shape the future of SDV engineering.
The session concludes with an interactive Q&A where participants can engage directly with our speakers to explore the intersection of AI and SDV development.
Whether you're an industry expert, educator, or learner, this session will offer actionable insights and resources to help you stay ahead in the SDV era.

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | Encore: SDVxAI – From Vision to Reality

pulse.meet – The SDV Business Case (Deep Dive)
Due to popular demand (and a few “interesting” technical issues at the last meet-up…), we’re hosting a deep dive into the SDV Business Case.
What to expect
• “The SDV Business Case in Plain Language” – presented by KPMG, A2MAC1, BinaryCore, and Steinbeis FSTI
• Concrete savings levers: ECU consolidation, wiring-harness reduction, development-efficiency gains
• New-revenue levers: OTA-enabled digital services
• Hands-on session: Turn teardown data and financial scenarios into a clear €-per-vehicle view
________________________________________
Guest impulse from A2MAC1
Vehicle & Component Cost Benchmarking
Real examples of where today’s hardware costs hide — and how SDV architectures change the math
Outlook from BinaryCore
SDV Feature Lifecycle Costing
Vision demo: Walk through a sample use case and see the euro impact from concept to OTA update
________________________________________
Together, we’ll prioritise which SDV-enabled use cases to model next and how they plug into the SHIFT Business Model Framework for SDVs.
Whether you’re a strategist counting euros, an engineer planning features, or a product owner pitching new ideas, bring your questions and help shape the business side of the software-defined vehicle.

pulse.meet – The SDV Business Case (Deep Dive)

In the race to build Software-Defined Vehicles, many companies are hitting the same wall:
Too many requirements. Too little traceability. Too slow to deliver.
And the risk? Legal exposure, bloated systems, and lost competitiveness.
Join us for a pulse.meetup on how to build and source faster — without breaking your business.

pulse.meet #2 - Engineering at Speed Without Losing Control

Join the inaugural session of pulse.meet, a new meetup series where the digital.auto community collaborates in real time to evolve the ./pulse framework.

What to expect in pulse.meet #1:
- The SDV Business Case in plain language.
- Understand the concrete savings (ECU consolidation, wiring harness) and new-revenue levers (OTA-enabled digital services)
- Work with us on turning teardown data and financial scenarios into a clear €-per-vehicle view.

Guest impulse from A2MAC1
– Vehicle & Component Cost Benchmarking
- Real examples of where today’s hardware cost hides—and how SDV architectures change the maths

Outlook from BinaryCore
– SDV Feature Lifecycle Costing
- Vision: Walk through a sample use case and see the euro impact from concept to OTA update

Together we’ll prioritise which SDV-enabled use cases to model next and how they plug into the SHIFT Business Model Framework for SDVs.

Whether you’re a strategist counting euros, an engineer planning features, or a product owner pitching new ideas, bring your questions and help shape the business side of the software-defined vehicle.

pulse.meet #1 – The SDV Business Case

In this SDV Unplugged session, Bosch Board Member Stefan Grosch, Arduino CEO Fabio Violante, and Bosch VP Dirk Slama come together to discuss how to prepare for the future of Software-Defined Vehicles (SDVs). Stefan Grosch will highlight the urgent need for skill development in the digital transformation towards SDVs and announce a new online training course designed to equip professionals with the competencies required for this rapidly evolving field. Fabio Violante will share Arduino’s mission of supporting millions of learners worldwide and reveal how, in collaboration with Bosch in the digital.auto initiative, the learning ecosystem will now expand to include SDV-focused education. Together, they will introduce an innovative platform designed to provide hands-on experience in SDV development, utilizing state-of-the-art E/E architectures. Whether you're an industry expert, educator, or learner, this session will offer actionable insights and resources to help you stay ahead in the SDV era.

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | Empowering Skills for the Software-Defined Vehicle Revolution

As vehicles receive ever-faster software updates, how can approvals and homologation processes keep pace?

Join us for an insightful meetup where industry leaders share best practices from the digital.auto Continuous Homologation SIG, as detailed in our newly launched whitepaper. Discover cutting-edge strategies to streamline compliance and approvals in the rapidly evolving automotive landscape.

Special Guest:
Sarunas Kondratas, Head of EU ADAS/AD Features and Compliance, NIO

digital.auto Expert Panel:
Philipp Dettling, Tribe Lead TypeMaster, T-Systems International
Nico Waegerle, CEO and Founder, Certivity
Dominik Morar, Senior Researcher, Ferdinand-Steinbeis-Institut
Patrick Raissle, Team Lead, TÜV Rheinland Kraftfahrt
Prof. Marco Wagner, Hochschule Heilbronn
Achim Nonnemacher, SDV Portfolio Manager, ETAS
Moderator: Prof. Dirk Slama, Bosch and Ferdinand-Steinbeis-Institut

Don't miss this opportunity to engage with pioneers shaping the future of homologation!

As background reading, download our whitepaper: https://lnkd.in/eErHWm3H

Meetup: Accelerating Homologation for the Software-Defined Vehicle Era

Join session #1 of our new webinar series digital.auto Meetup, where members of the digital.auto community get together to work on current projects, talk about latest research topics and discuss automotive trends.

In this session, we will dive into a technical exploration of the two winning solutions from the first competition round of the GenAI Awards.

About the digital.auto GenAI Awards:
We are on the lookout for innovative ways to apply multimodel GenAI in our web-based prototyping environment: the digital.auto playground. The goal is to create visually rich SDV prototypes and solution sketches. Submit your GenAI-driven SDV idea and win up to €5,000! With quarterly competitions, each round offers a chance to win €2,000, and the final showdown between the 3 best teams adds another €3,000 to the pot. 

Learn more at digital.auto/genai-award

digital.auto Meetup | GenAI Awards deep dive

The mobility customer experience of the future will be hyper personalized and based on local preferences, enabled by the Software-defined Vehicle (SDV). Join this SDV Unplugged session to learn how to execute this vision, utilizing agile DevOps methods, immersive UX testing, virtualized automotive software development, GenAI code pilots and continuous homologation. Concrete examples and demos will round out the picture. Also, learn who won the fist digital.auto GenAI award, sponsored by Bosch, AWS, Thoughtworks and ETAS.

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | The SDV-enabled customer experience

Meet some of the leading brains behind digital.auto and get a first-hand report of the digital.auto showcases presented at Bosch ConnectedWorld. We will also share with you some cool live demos online in this session. Learn all about the ‘autoverse’, the latest digital.auto initiative focusing on an immersive test approach for SDV-enabled vehicle experiences. Come, join and ask us anything – unplugged style!

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | digital.auto deep dive

Watch our demo to see the digital.auto/verse in action.

The digital.auto/verse is a blueprint for the #autoverse, a virtual reality environment for SDV-enabled vehicle features. It’s powered by Bosch Digital, Bosch Global Software Technologies, Dassault Systèmes and Testbirds – designed to virtualize UX testing of SDV features. Seamlessly integrating virtual and mixed-reality test environments for software-defined vehicles, the digital.auto/verse introduces a paradigm shift in the way automotive features are developed and validated.

Interested to learn more about the digital.auto/verse? Join our webinar "SDV Unplugged | digital.auto deep dive" on Mar 13 2024, 05:00 pm (CET) and get first-hand insights from our experts. 

Register for free here: 
https://www.brighttalk.com/webcast/20111/602727?utm_source=digitalautoinitiativehostedbyFerdinandSteinbeisInstitutegGmbH&utm_medium=brighttalk&utm_campaign=602727

Demo: digital.auto/verse - an immersive SDV testing experience

In this session we will discuss about start-ups and incumbents: addressing the automotive app long-tail with SDV and AI.
We will delve into the intricacies of how the software-defined vehicle is reshaping mobility, transforming the journey from A to B into a multisensory vehicle experience. Envision a habitat on wheels where passengers feel recognized, secure, and engaged. How does AI long-tail unlock the potential for innovative vehicle applications, and why are co-creation, open source, and efficient tooling pivotal in this transformation?

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV UNPLUGGED | Co-creation – SDV and the AI long-tail

What can the automotive industry learn from the internet folks? In this session we will discuss about on-board micro services & APIs, containerization, continuous delivery and DevOps.

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | Learning from the internet folks – methods, tools & open source

Join the first session of the webinar series SDV Unplugged, hosted by digital.auto! In our regular online panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. 

In this session we will discuss:
- End customer-demand & software-defined vehicle use cases
- OEM readiness: vehicle OS & OTA
- Re-use: standardization & open source

Further information about the digital.auto initiative on our website: digital.auto

SDV UNPLUGGED | SDV – State of the Union

Introduction video of the digital.auto co-creation challenge, the hybrid hackathon on software-defined vehicle solutions. Both hack-challenges and the available tools are presented in this video, as well as the digital.auto initiative in general.

Co-Creation Challenge | Introduction Video

Join us for the next SDV Unplugged session, featuring an exclusive impulse keynote by Jonas Andrulis, CEO of Aleph Alpha, followed by an interactive Q&A with Andreas Nauerz, Executive Vice President at Bosch.
This session explores how Generative AI (GenAI) is reshaping the automotive value chain, seamlessly integrating first-time-right development with agile, continuous improvement cycles – all while ensuring safety and security. Building on the digital.auto ./pulse framework, Jonas Andrulis will explain how GenAI can enhance efficiency across engineering, testing, and validation and showcase a real-world application: using GenAI to generate test cases for Software-defined Vehicle (SDV) development.
The session concludes with an Open Q&A, where participants can engage directly with Jonas and Andreas to explore the impact of GenAI on automotive innovation.

In our SDV Unplugged panel discussions, we will have an open exchange about software-defined vehicles and the future of automotive technology. In each session, we will bring together automotive industry experts, innovators, and thought leaders who are shaping the landscape of this rapidly evolving field. The unplugged format will allow you to engage in the discussion with our experts.

Further information about the digital.auto initiative on our website: digital.auto

SDV Unplugged | How GenAI Transforms the Automotive Value Chain

software-defined vehicle

Generative AI

digital.auto

automotive value chain

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SDV Unplugged | How GenAI Transforms the Automotive Value Chain

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