Why AWS matters for a marketer

Presented by

Lisa Hopkins & Seth Hammac

About this talk

With thousands upon thousands of marketing technology solutions to choose from, finding ones that work together remains a challenge. The reality of the situation is your organization will need to spend valuable time and resources integrating them to achieve the true value of the products in your stack. But that’s not the only challenge you’ll face when deciding which tools to use. Other hurdles will include: • Siloed customer data • Marketing teams under-utilizing MarTech investments • Data governance and changing data regulations • And more So, how can you tell which products are the best fit for your organization? In this webcast, you’ll hear from Lisa Hopkins, Global Segment Leader, Advertising and Marketing Technology Partners, AWS and Seth Hammac, Partner Segment Lead, Advertising and Marketing Technology Partners, AWS about how AWS and its partners are transforming the MarTech and AdTech landscape and why it matters for marketers. Watch now to integrate these strategies into your own company .
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