Name: Taming the sales tech beast: How to simplify sales processes and win more
Start: 2023-10-04T11:12:00Z
End: 2023-10-04T11:12:53.000Z
Location: BrightTALK

WalkMe Digital Adoption Platform (DAP) sits on top of your tech stack, giving you visibility into software usage at every level. WalkMe overlay technology identifies where workflows break and delivers personalized guidance and automations to users at the point of friction. Create people-first experiences across apps and workflows, improving software adoption, saving money, reducing risk, boosting productivity, and enhancing employee and customer engagement.
Manage constant change better. Adapt to new processes, software, and shifting business priorities with ease. Onboard people faster. And prove the value of your software investments while maximizing ROI on the world’s leading digital adoption platform.

WalkMe Stories

WalkMe Workflows

WalkMe Insights

If software alone could drive transformation, we’d all be winning. But the reality is different: 70% of digital transformation efforts fail because adoption never really happens. In this fast-paced intro session, we unpack what digital adoption really means, why it’s the missing link in most tech strategies, and how a Digital Adoption Platform (DAP) like WalkMe solves the problem.

You’ll learn what a DAP does, how it works across your software stack, and why it delivers measurable ROI—fast. We’ll walk through real-world examples, break down common myths, and give you a practical next step to start your digital adoption journey with clarity and confidence.

Digital adoption, Done right

Creating a successful digital adoption business case isn’t about listing features. It’s about aligning to company goals, telling a clear story, and proving real impact. In this workshop, you’ll learn how to shift your focus from tools to outcomes using the four Ps framework: problem, possible, probable, and provable.

You’ll see how to:

- Align DAP initiatives to strategic business objectives
- Use WalkMe’s blueprinting and value drivers to build stronger use cases
- Map content and workflows to measurable outcomes
- Create simple, compelling business cases that resonate with stakeholders
- Prove value with the right KPIs for different departments and execs

Whether you’re pitching a new initiative or expanding an existing one, this session gives you practical tools to build trust, gain buy-in, and drive real business outcomes.

DAP Masterclass | Build a business case for DAP that leaders say yes to

This workshop is designed for practitioners who have a foundation in place and are ready to take their Center of Excellence (CoE) to the next level. Led by WalkMe’s Leah Hegyi, we’ll move beyond the basics and focus on the strategies, structures, and mindsets that enable sustainable, enterprise-wide growth.

Through real-world examples, proven frameworks, and reflective prompts, you’ll explore five advanced layers of a high-performing CoE:
- Evolve your leadership style to increase influence and executive alignment
- Make smarter, forward-looking decisions about capacity and resource planning
- Strengthen your builder community to expand reach and resilience
- Treat your content like a product: maintained, measured, and continually optimized
- Deepen stakeholder engagement to create lasting internal champions

You’ll leave with a practical playbook to scale with confidence—reinforcing your foundation, amplifying your impact, and future-proofing your CoE for long-term success.

DAP Masterclass | Scaling your DAP Center of Excellence

Ready to go from reactive chaos to strategic empire? Growing your DAP Impact is your fast-track workshop for turning ad-hoc efforts into a streamlined, scalable Digital Adoption Program. Designed for early-stage program managers, this session breaks down the key moves for building a strong foundation that grows with you—from setting a strategy and rallying stakeholders to automating operations and proving impact.

WalkMe experts Kendall Roberson and Nick Brazsal will guide you through a gamified journey (think Monopoly meets DAP mastery) to help you:
- Optimize your existing solutions for efficiency and engagement
- Identify and prioritize high-impact use cases
- Build repeatable processes and smart governance frameworks
- Automate reporting and content ops to scale faster
- Frame and showcase your wins to earn lasting influence

Whether you're just passing “Go” or already in the game, this session will give you the playbook to build a DAP Dynasty—efficient, strategic, and built to last.

DAP Masterclass | Growing your DAP impact

Super tips and tricks for builders is a session designed specifically for WalkMe builders. Two of our WalkMe product experts will show you practical real-world tips and time-saving tricks so you can start building better, faster, and smarter with WalkMe. Whether you're just getting started or deep in optimization mode, you'll walk away with actionable insights you can implement immediately. This isn’t theory. It’s the stuff builders really use.

DAP Masterclass | Super tips and tricks for builders

ERP migrations don’t stop at go-live, real success comes with lasting adoption. Hear representatives from Deloitte and Fluence, a leader in sustainability technology, discuss how they used WalkMe solutions to help ensure a smooth transformation with SAP S/4HANA, reducing disruption, increasing efficiency, and creating a basis for long-term value.

Beyond go-live: How a sustainability leader drove adoption of SAP S/4HANA

For Accenture, WalkMe isn’t just a digital adoption platform—it’s a strategic business enabler. In this session, Brian Payne reveals how Accenture’s “WalkMe First” approach powers transformation at scale by embedding guidance, automation, and behavioral insights into the core of every initiative. Learn how this mindset shifts change from one-time launches to continuous activation—unlocking compounding ROI, reducing operational risk, and preparing organizations for an AI-driven future.

WalkMe First | From digital adoption to continuous activation

Christi Rosa from W.L. Gore & Associates - and 3x WalkMe MVP - shares her journey from new WalkMe builder to automation aficionado and how anyone, regardless of background, can grow a successful digital adoption program with curiosity, creativity, and a smart strategy.

In this session, Christi breaks down the tactics that helped her scale WalkMe across multiple platforms, save thousands of hours through automation, and move from reactive support to proactive enablement and partnership across the business. Whether you're new to WalkMe or a seasoned pro looking to brush up on your skills, Christi’s story will give you the confidence, clarity, and practical tips to create impact fast—and keep it going!

WalkMe MVP Spotlight | Grow your impact as a builder

What do changemakers need to lead in the AI era? According to WalkMe CEO and co-founder Dan Adika, it starts with one thing: digital adoption. In this opening keynote, Dan lays out why the biggest barrier to transformation isn’t technology—it’s the gap between what software can do and what people actually use.
You’ll hear how WalkMe is helping organizations close that gap at scale, why SAP is all-in on digital adoption, and what it means to lead with clarity, not chaos. From onboarding to automation, productivity to process change, the message is clear: the future of work isn’t just AI. It’s people plus technology.

Calling all changemakers: This is your moment

Making AI work for your sales team
CRM tools are more powerful than ever, but if your team isn’t actually using them, the impact is lost. In reality, most CRM and AI tools sit underutilized, while reps waste time navigating clunky workflows.

70% of reps still spend more time on admin tasks than selling.

In this webinar, you’ll learn how to break that pattern with in-the-flow enablement that drives real CRM adoption, reduces friction, and activates the AI tools your team already has.

Driving AI adoption in Salesforce: The missing link to sales success

This webinar will explore the current state of digital adoption, focusing on the transformative impact of Generative AI (GenAI) on enterprise digital transformation and adoption. The webinar will present findings from the State of Digital Adoption (SoDA) 2025 report, which combines comprehensive survey data with WalkMe’s proprietary adoption metrics to provide insights into AI adoption patterns and their impact on digital transformation success. Attendees will gain insights into the challenges and best practices of digital adoption.

Bridging the AI divide: New insights from the State of Digital Adoption 2025

In this insightful session, Cisco, a leading global IT and networking organization and WalkMe, a leader in Digital Adoption Platforms (DAP), will share their experiences and best practices delivering successful technology change management. 

Learn how Cisco significantly enhanced their enterprise technology experiences, resulting in increased compliance and AI adoption, a streamlined technology portfolio, and increased productivity and user engagement.

We will delve into Cisco’s initial change management and technology goals, the strategies implemented, and how WalkMe's platform provided effective, tailored solutions. Further along the journey, we will explore the continuous enhancements and benefits that WalkMe's platform brings to Cisco's operations.

This session is a unique opportunity to gain insights from industry leaders and understand the practical implications of successful digital adoption. Whether you're just beginning or well into your digital journey, this session promises valuable takeaways for everyone.

How Cisco simplifies change management and drives impact with DAP

Ride the unstoppable wave of AI-driven digital transformation.
Step into the future with WalkMe and Everest Group as we explore AI's impact on business. This webinar will explore insights from Everest Group's latest report, showcasing how DAPs are transcending their traditional functions to play a pivotal role in driving enterprises towards HyperProductivity.

Discover how AI-powered DAPs are not just reshaping the workplace but are at the forefront of streamlining workflows, enhancing efficiency, and empowering a future-ready workforce. Gain actionable insights on implementing next-gen DAPs in your digital transformation strategy to stay ahead in the rapidly evolving tech and business landscape.

This is the second webinar in a two-part series aimed at demystifying digital adoption, change, and AI. Each part of this webinar series is designed to explore the vital role of DAP in the enterprise digital strategy. Keep scrolling to learn more!

In this webinar you will learn…
- The evolution of DAPs and their critical role in the age of AI: Get a comprehensive look at the complexities, misconceptions, and potential of AI in today's enterprise.
- Emerging use cases of next-gen DAPs: Get insights on how next-gen DAPs are uniquely positioned to address enterprise challenges and drive value in the era of AI-driven transformation.
- The advanced capabilities & benefits of AI-powered DAPs: Discover how AI-enhanced DAPs will revolutionize the workplace, boost efficiency, and pave the way to HyperProductivity.

Evolving with AI: The Rise of Next-Generation Digital Adoption Platforms

Transforming sales operations from the inside out.

Step behind the curtain with WalkMe, the leader in digital adoption platforms, as we reveal how we optimize our own sales operations. This eye-opening webinar offers an exclusive look into our internal strategies for maximizing CRM usage and driving sales performance.

What you'll learn:
- Insider strategies: Discover WalkMe's proven tactics for overcoming common CRM adoption challenges.
- AI-driven sales enablement: See real-world examples of how AI guidance transforms CRM usage and efficiency
- Measurable impact: Learn how WalkMe's approach directly improves sales performance and productivity.

Inside WalkMe: Mastering sales processes with digital adoption

Across every enterprise organization around the world the demand for artificial intelligence (AI) transformation is forcing strategic change management programs. But delivering on the promise of AI transformation is more than just rolling out an AI chatbot and hoping for the best - adoption of these new technologies is a must. In this session, experts will share case studies, use cases and best practices for how digital adoption can drive the change needed to overcome challenges related to AI visibility and governance, AI adoption across a diverse workforce, and Contextual AI assistance in an anywhere, anytime workplace.

Join us to learn about:
- How AI transformation is not just about introducing new technologies but ensuring they are effectively adopted and integrated into the organization's workflows.
- Case studies and best practices to maintain oversight and control over AI technologies, which is essential for successful AI transformation.
- Strategies for ensuring AI adoption across a diverse workforce will be discussed, which is crucial for maximizing the benefits of AI.
- The use of AI to provide contextual assistance in a workplace that operates anytime, anywhere, thus enhancing efficiency and productivity.
- Innovation in the Digital Adoption Platform category, including WalkMe's introduction of the first and only AI co-pilot that can provide the next best action for any workflow across any application.

Navigating AI Transformation & Change Management with Digital Adoption

Eliminate digital friction with a rep-centric approach to tech.
Enterprises are spending more on sales tech than ever before – and sellers are spending a significant portion of their time navigating unintuitive software, toggling apps, and doing anything but selling.

Learn what it means to adopt a rep-centric approach to technology. Give your sellers the tools they need to fully use and get the most out of all of the digital assets at their disposal, limit their screen time, and maximize their face-time with customers. The result? More impactful sellers, faster sales velocity, and happier clients.

Learn to engage sellers with an effective digital adoption strategy
- Optimize revenue processes: Save time and money by streamlining sales workflows and simplifying your tech stack.
- Scale sales operations: Make data-driven decisions based on sales analytics and customer behavior to boost sales.
- Enhance seller performance: Increase seller productivity with intuitive processes designed to fully leverage software capabilities.

Meet the experts
Crystal Nikosey
Revenue Enablement Leader & Co-host of Sales & Enablement, The Podcast

Ashley DeMott
Manager, Digital Experience, Robert Half


Matthew Bigelow
VP, Global Revenue Enablement & GTM, WalkMe

Taming the sales tech beast: How to simplify sales processes and win more

Digital Transformation

Sales Automation

Sales Analytics

Sales Productivity

Sales Strategy

CRM Sales Acceleration

Sales Efficiency

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Taming the sales tech beast: How to simplify sales processes and win more

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WalkMe