Why a Mature Content Plan is Crucial to Financial Services Customer Acquisition

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Presented by

1) Emerson Welch, VP Global Marketing at Quark 2) Lisa Gately, Principal Analyst at Forrester

About this talk

Personalized, relevant content plays a critical role in customer acquisition and uncovering cross-selling opportunities for financial services organizations. That’s why more than half of financial services marketers say they plan to invest significant effort in maturing their content performance effectiveness during the next year, according to Forrester’s 2023 Marketing Survey. In this presentation, Forrester Principal Analyst Lisa Gately and Quark Global VP of Marketing Emerson Welch explore three best practices for improving your content ROI. Tune into this session to also learn: • How adopting a taxonomy and metadata strategy can fuel better engagement. • How an effective content tagging practice supports faster time to value. • How to help external audiences find content more easily and understand what content is serving your goals.
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Quark revolutionized desktop publishing and today provides content automation, intelligence and design software for end-to-end content lifecycle management.