What is Omnichannel Publishing and Why Should I Care?

Presented by

Emerson Welch, VP Marketing at Quark | Sam Courtney, Enterprise Pre-Sales at Quark

About this talk

Omnichannel publishing or multichannel publishing? What’s the difference? And why is it so important to enterprise organizations as part of a digital transformation, content compliance and customer satisfaction strategy? In this Close the Content Loop episode Emerson and Sam openly talk about what omnichannel really means in the context of enterprise content and documentation, how it transforms global engagement, personalization and localization, and how enterprises can evaluate their operational effort to make informed decisions on whether they should be considering it.
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Quark revolutionized desktop publishing and today provides content automation, intelligence and design software for end-to-end content lifecycle management.