Tech Talk: Geospatial intelligence to enhance customer analytics

Presented by

Jon Lloyd, Justin Rice

About this talk

As a leader in the retail sector, how do you harness the capabilities of geospatial intelligence to analyze customer data? In our Tech Talk, “Geospatial intelligence to enhance customer analytics”, experts Jon Lloyd and Justin Rice discuss location-based technologies that help you harness store data to make cost-saving business decisions. Expect to learn more about the following topics: • Location-based customer segmentation. • Foot traffic analysis and heat mapping. • Market analysis and site selection. • Customer journey mapping. • Proximity marketing and personalization. • Competitive analysis and benchmarking. • Predictive analytics and forecasting. • Compliance and ethical data use.
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