Name: Loftware acquires BL.INK
Start: 2025-05-19T19:37:00Z
End: 2025-05-19T19:37:00.000Z
Location: BrightTALK

Loftware  is the world’s largest cloud-based Enterprise Labeling and Artwork Management provider, offering an end-to-end labeling solution platform for companies of all sizes. Maintaining a global presence with offices in US, UK, Germany, Slovenia, China, and Singapore, Loftware boasts over 35 years of expertise in solving labeling challenges. We help companies improve accuracy, traceability and compliance while improving the quality, speed, and efficiency of their labeling.

GS1 Digital Link is transforming packaging. By 2027, traditional UPC barcodes will give way to QR codes on every product, enabling brands to deliver real-time, personalized content. In our recent session with GS1, we covered why leading companies are beginning the transition now and the role BL.INK plays in all of this, including:

- The impact of GS1 Sunrise 2027 and Digital Link
- How you can streamline compliance and QR code management with BL.INK
- How to gain agility, visibility, and trust as an early adopter
- Unlocking powerful analytics and creating consistent brand experiences

Watch now  and begin your journey toward smarter, more connected packaging.

Get prepared to power the future of connected packaging for GS1 Digital Link

Lakeview Farms, a leader in refrigerated foods with 1,000+ SKUs and a portfolio of #1 brands, needed to eliminate manual, time-consuming artwork management processes that delayed product launches and created inefficiencies. 

With Loftware Smartflow, Lakeview streamlined packaging workflows, improved cross-functional collaboration, and gained visibility into every stage of the artwork and labeling process.

Key results:

- Reduced project launch times by 50% 
- Cut artwork review rounds in half 
- Achieved 200%+ improvement in on-time task completion 
- Minimized manual processes by over 90% 

Watch our recent webinar to learn more about their story, and how your team can drive similar results.

How Lakeview Farms moved from chaos to calm by automating artwork management

SIG SAUER, a world-renowned American defense manufacturer, modernized and streamlined labeling operations by migrating from legacy LPS to Loftware Cloud. In our recent session, SIG SAUER discussed their strategic journey - from overcoming printer dependencies and manual processes to unlocking full supply chain visibility and operational agility.

Watch now to learn how SIG SAUER: 

- Enabled printer-agnostic labeling, eliminating dependence on  printer brands and DPIs
- Integrated seamlessly with Oracle ERP, gaining real-time analytics and full visibility into print volumes 
- Enabled rapid and scalable deployment across business operations 

Learn more from SIG SAUER’s success and future-proof your own labeling strategy with Loftware Cloud!

How SIG SAUER ensured 99.9% uptime with Loftware Cloud

Learn how evolving EU CLP regulations impact your business and discover how Loftware and SAP can help you stay compliant and mitigate risk.
The European Union’s CLP (Classification, Labeling, and Packaging) chemical regulation is evolving, and non-compliance is no longer an option. With new hazard classifications and stricter labeling requirements, businesses that fail to adapt risk severe financial penalties, supply chain disruptions, and loss of market access.

Is your organization prepared?

Watch this webinar where experts from Loftware and SAP will uncover:

The latest EU CLP updates and what it means for your business
Real-world risks of non-compliance—fines, shipment delays and maintaining your competitive edge
How integrated digital solutions from Loftware and SAP will help keep you compliant, insulate against business risk and grow revenue more profitably
Get expert insights and practical strategies to safeguard your business.

Time is Up! EU CLP is here…Are you ready or at risk?

Your labeling process is one of the most important aspects of your supply chain. Is yours playing its part in getting your products to market faster and scaling with your business? These are the questions that Qorvo, the global leader in RF solutions was struggling to answer.

In this engaging session we discuss how Qorvo solved their challenges including:

- Leveraging cloud technologies for scalable, configurable labeling solutions
- Implementing flexible cloud solutions using real-time data for optimization
- Seamlessly integrating cloud solutions with SAP to boost overall efficiency 

Watch now to gain valuable insights that can help future-proof your labeling operations!

How Qorvo leveraged the Cloud to cut label creation time in half

While on-premise solutions for labeling processes still persist in the market, more companies are now embracing the benefits of the cloud. As the advantages of cloud applications for labeling become clearer, many organizations are actively exploring cloud migrations, waiting for the right moment to make the switch. That moment is now.

Discover how migrating to the cloud can position your organization for growth, both today and in the future. Watch this recent webinar to see how cloud applications create exciting new possibilities for your labeling operations. In this session, you’ll find out:

- The common challenges that on-premise users face
- How moving to the cloud future-proofs your business and unlocks scaling potential
- Why cloud solutions are more secure than on-premise systems
- How cloud applications promote continuous operations and access

Future Proofing Your Labeling Process with Cloud Applications

Date: March 18, 2025
Time: 10am ET/ 3pm CET
Kao Corporation, a global leader in beauty and wellness brands, faced challenges in their packaging artwork processes, including manual reviews, limited visibility, and no audit trail. With a complex network of contributors, they sought an innovative solution to streamline workflows and boost efficiency.

Join this insightful session to learn how Kao uses Loftware Smartflow to:

    Simplify artwork review and approval processes
    Cut project approval times by 80%
    Enhance visibility with an end-to-end audit trail
    Automate revision control for thousands of SKUs

Register now to learn how you company can transform its artwork management, enhance collaboration, and speed time-to-market with Loftware Smartflow.

How Kao Revolutionized Artwork Management for Seamless Efficiency

Orion is a globally operating Finnish pharmaceutical company who develop, manufacture, and market human and veterinary pharmaceuticals and active pharmaceutical ingredients. The Packaging Technology department, crucial to Orion's operations, oversees the management of printed secondary materials, which includes handling artwork management. Their artwork design team creates, and updates artwork based on requests, while secondary material specialists manage the overall process.

Orion faced several challenges with their previous artwork management system including complex label approval processes, maintenance and support issues, and lack of automation. While exploring alternatives, Loftware's Smartflow stood out due to its integration, built-in workflow automation, and master data management capabilities.

Loftware Smartflow significantly transformed Orion’s artwork management by streamlining processes, integrating real-time systems, and automating tasks. The improvements in process transparency, data reliability, and ease of system management have been key to supporting Orion’s business growth and operational efficiency in a complex pharmaceutical environment.

Watch this webinar to learn how Orion has seen significant benefits by using Loftware Smartflow.

How Loftware Smartflow Transformed Orion Corporation’s Artwork Management

As supply chains have become more global and complex, it’s clear there is a growing need for connectedness. This is why today’s global supply chain is embracing digital transformation and finding new ways to create a flexible and agile framework for business. 

In this webinar, we will talk about the focus on greater collaboration and integration with business systems, as trading partners look for an ecosystem that can meet all their needs and provide streamlined access to partners and suppliers. We will also cover the increased emphasis on authentication, traceability, sustainability, automation, and more. 

Watch to explore: 

    Why supply chain collaboration is becoming increasingly critical 
    How companies are exploring new ways to ensure their products and shipments are protected 
    How compliance demands are increasing rapidly as the supply chain increases in complexity 
    Why the demand for transparency is gaining steam 
    How sustainability pressures from stakeholders are bringing significant changes to labeling operations and packaging artwork processes

Supply Chain in 2025: Top 5 Labeling and Packaging Artwork Trends

operations through enhanced traceability, deliver efficiencies within its stores, and strengthen its online offering to deliver market-leading experiences.

This webinar explores how the company leverages Loftware Cloud to enhance accuracy, improve speed to market, enable better track and trace, and reduce costs.

Key topics covered:

    Munro Footwear Group’s corporate vision
    Footwear retail supply chain challenges
    The journey of transformation to cloud labeling
    Munro Footwear Group’s long-term strategy
    Growth opportunities with Loftware: supplier labeling, RFID, and QR codes

Munro Footwear Group Achieves Accuracy and Speed with Cloud Labeling

As business environments become more global and complex, companies need to look at labeling differently to keep pace with evolving technologies and to meet the demands of new multi-faceted, dynamic supply chains. Today we’re faced with increasing customer and regulatory requirements making it crucial to quickly and easily make label changes. And, when it comes to labeling, managing multiple solutions creates inconsistencies and inefficiencies while limiting your flexibility to scale. Join us to discuss some challenges customers have faced when it comes to labeling. You’ll hear about how eliminating manual processes by standardizing with a cloud-based approach can help you save time and costs, while reducing mislabeling and avoiding potential supply chain disruptions.

Enterprise Labeling - Where to Start in Removing the Roadblocks

Labeling out of SAP S/4 HANA in regulated industries is complex. Labeling hazardous goods, pharmaceuticals, chemicals and other controlled products requires unique expertise. When it comes to labeling, these products are undergoing significant changes, with new regulations and platform adaptations. If you’re a supply chain professional in the chemical, life sciences or another regulated industry, you’ll want to hear about how to modernize your labeling in SAP to achieve new efficiencies.

Best Practices for Integrating Labeling in SAP S/4HANA

Today’s businesses are transforming their labeling with 1-step color printing, RFID, and QR codes. Hear from industry leaders like Epson and SATO to discover how their cutting-edge print technology is helping companies meet these challenges as complex and variable data becomes increasingly important in meeting both customer and regulatory demands.

How to Modernize Printing on the Production Line

Migrating to the Cloud as a business and IT strategy is qualitatively straightforward and carries with it many business benefits, however, evaluating and quantifying the Total Cost of Ownership of an on-premises vs. cloud deployment is not a straightforward task. To address this challenge, Loftware has developed a guided and comprehensive economic comparison simulation tool that clarifies and simplifies the Comparative TCO assessment exercise. Please join us for a demonstration of our evaluation engine and how to collaboratively shape YOUR business case to economically justify “Migrating to the Cloud.”

Building the Business Case for Cloud Migration

Watch this casual industry focused conversation covering labeling and packaging artwork topics. Facilitated by a Loftware industry expert, this roundtable discussion explores challenges and ideas in each of the sub vertical spaces listed above.

Industry Roundtable: Medical Device, Pharmaceutical and Clinical Trials

While the advantages of cloud-based labeling vs on prem become clearer, some businesses are still debating the need and urgency to make the switch. The truth is, the longer you wait the more risk your business is embracing as you invest to maintain an on-prem solution and miss out on a highly flexible and scalable cloud solution.

Still feeling unsure?

Watch our recent session where Greg MacKinnon, Head of Global Value Advisory at Loftware, shared perspectives around the strategic advantages and economic value of moving to Loftware Cloud, including:

- Reduced long-term technology expense and risk

- Increase capacity for internal resources to shift time & energy to more value-added and
  innovation-centric activities

- Reduce the ever-present risk of business downtime with an on prem deployment

The Value of Moving to Loftware Cloud

Label print speed and label accuracy are important for every supply chain. Companies need to get products out fast, but if label data is inaccurate, they can face costly fines and recalls.

GSK, one of the world’s leading pharmaceutical companies, had over 26 different labeling solutions and 40 manufacturing sites worldwide. With no centralized control of its labeling, this brought challenges that resulted in data siloes, compliance risk, and cumbersome label processes.

Working with Loftware, GSK centralized and automated its labeling processes by integrating labeling with SAP ECC (ERP Central Component) and across its global landscape.

Watch the webinar to learn how GSK drives labeling directly from SAP, across its global manufacturing sites and over 3500 label printers, to ensure accurate labeling across their supply chain.

Learn how GSK:

Leverages SAP as a source of truth and drives label printing dynamically from SAP ECC business transactions
Quickly reacts to changing regulatory and market-driven requirements to meet the rigors of high-volume label printing across its global landscape
Significantly improved labeling consistency across its global SAP landscape
Manages regional and customer label demands across the globe, including support for local languages

How GSK optimized labeling from SAP and across the globe

Loftware, the global leader in modernizing Product Identification in the supply chain - enabling authenticity, compliance, and traceability, has  acquired BL.INK, the leading enterprise link management platform that empowers brands with secure, scalable, and data-driven solutions to enhance engagement and streamline digital interactions. This acquisition aligns with Loftware’s strategy to modernize product identification throughout the supply chain while reinforcing its global leadership in the market.

Loftware acquires BL.INK

labeling

Supply Chain

traceability

short links

link management

product identifcation

loftware

blink

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Loftware acquires BL.INK

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