Vbrick is the leading cloud-native, AI-driven enterprise video platform (EVP). From live and on-demand video streaming to content management and robust analytics, we’ve got you covered. Learn how our EVP can help your enterprise streamline business processes, improve customer and employee experiences, and drive organizational success. 

In episode 2 of the Video at Work Podcast, Vbrick CEO Paul Sparta sits down with Aragon Research Lead Analyst Jim Lundy for a deep and timely conversation about the growing expectations customers and employees have for video—and how this accelerating demand has left many enterprises scrambling to keep up.

The enterprise video landscape is undergoing a dramatic and sustained transformation. Organizations are facing what Paul describes as a “video tsunami,” an unstoppable surge in the creation, storage, and use of video content across every function of the business. In the episode, Paul reflects on Vbrick’s evolution from its early days providing hardware encoders to its position today as a fully cloud-native SaaS platform. This progression mirrors the industry’s shift: video is no longer a supplementary medium but a critical knowledge asset that fuels daily operations.

Video at Work Podcast Ep 2: Preparing for the Video Tsunami with Aragon Research Lead Analyst, Jim Lundy

Enterprise video platforms have dramatically transformed from basic recording tools to strategic communication infrastructures. The pandemic accelerated the shift towards cloud-based solutions, highlighting the need for scalable, flexible video technologies that support global organizational communication and training. AI is revolutionizing video management by enabling advanced content tagging, multilingual solutions, and workflow optimization. Organizations now treat video as a critical corporate document, leveraging technologies that make content searchable, extractable, and easily accessible across different platforms. However, this technological evolution brings significant challenges, particularly around content authenticity and security. Emerging technologies like blockchain, watermarking standards, and identity verification are being developed to combat risks such as deepfakes and unauthorized content manipulation. The industry is increasingly focused on creating unified, secure video repositories that protect digital assets while enhancing knowledge sharing. The future of enterprise video technology lies in its ability to integrate AI, ensure content provenance, and provide user-centric access that improves productivity and communication. As content creation becomes democratized, organizations must proactively manage digital assets with sophisticated, ecosystem-compatible video platforms that prioritize security, accessibility, and innovation.

Video at Work Podcast Ep 1: Unmesh Suryawanshi, Visa's Head of Streaming & Security with Paul Sparta, Vbrick CEO

Your video library may be the most valuable data asset your organization isn’t fully leveraging. Every recording—whether a town hall, training session, product demo, or customer interaction—contains rich, contextual knowledge that often goes untapped. When harnessed effectively, video can serve as a powerful source of intelligence that fuels AI agents, automates workflows, and accelerates decision-making across the enterprise.

Vbrick’s next-generation ServiceNow integration makes this possible by enabling organizations to use the video assets stored in Vbrick as a dynamic data layer for generative AI workflows inside ServiceNow Now Assist. Instead of video simply being a passive medium, the integration transforms it into actionable insight, operational context, and reusable intelligence that can drive faster resolutions, greater self-service, higher productivity, and more intuitive employee experiences.

Vbrick + Now Assist: Living, Searchable Video in ServiceNow's AI

Vbrick's innovative ServiceNow integration revolutionizes enterprise video management by transforming video content into a strategic business tool. The platform offers a fully native, seamless integration with advanced features like automatic role synchronization, enterprise-grade security, and AI-powered search capabilities. Organizations can leverage this solution across multiple departments including IT, HR, field service, and sales to enhance operational efficiency. Key benefits include reduced support ticket volumes, accelerated problem resolution, and improved self-service experiences through intelligent video deployment and contextual recommendations. The ServiceNow-certified integration provides out-of-the-box installation with robust authentication and metadata transfer, enabling businesses to unlock the full potential of their video assets.

Vbrick vs "Good Enough" Solutions for Embedding Video in ServiceNow

Vbrick revolutionized video content management for a Fortune 500 media conglomerate by seamlessly integrating with ServiceNow's Employee Center Pro. The innovative solution serves nearly 60,000 global users, enabling secure live and on-demand video experiences through a single, unified portal. By implementing rapid deployment and advanced features like Okta integration, the project dramatically simplified administrative workflows, including content posting, user provisioning, and permission management. This flexible enterprise video solution demonstrates how technology can streamline complex organizational communication and collaboration needs.

Fortune 500 mass media conglomerate transforms employee experience with Vbrick and ServiceNow

Vbrick’s Enterprise Video Platform natively integrates with ServiceNow, revolutionizing workflows and transforming how organizations manage and leverage video content. In this video, captured at ServiceNow Knowledge 2025, Vbrick SVP of Product, Dave Jeyes, shares how organizations across diverse industries have implemented the integration and gained significant operational advantages.

Vbrick’s advanced AI technology enables intelligent video transcription, translation, and content analysis, turning video into a searchable, strategic data asset that enhances employee experiences and service delivery. When integrated with ServiceNow, these capabilities dramatically improve issue resolution and self-service capabilities. By transforming video from a passive medium to an interactive, searchable resource, Vbrick is redefining how enterprises capture, manage, and derive value from their multimedia information.

AI-Powered Enterprise Video: Lights, Camera, Transformation!

Vbrick revolutionizes enterprise communication by integrating AI-powered video solutions into work processes, transforming how organizations manage and leverage video content. Vbrick CEO, Paul Sparta, speaks at the 2025 ServiceNow Knowledge conference, highlighting how centralizing diverse video sources like training materials, recorded meetings, and technical documentation within Vbrick’s platform enables unprecedented searchability and knowledge extraction. Vbrick’s ServiceNow integration amplifies these capabilities, delivering measurable improvements in IT service management: reducing ticket volumes by 20-40%, decreasing resolution times by 15-30%, and accelerating request fulfillment by 25-35%. The solution addresses critical enterprise challenges around video content management, offering secure, intelligent access to critical information while potentially replacing traditional documentation methods. By empowering self-service support and enhancing AI agent performance through video-based knowledge, Vbrick provides a comprehensive approach to transforming organizational learning and problem-solving.

AI-Driven Video: Value for Every Process

Using video in Salesforce can supercharge efficiency and productivity. Vbrick’s Salesforce integration allows intelligent video to be embedded directly into Salesforce cases, accounts, and records so your teams can do more — without ever leaving Salesforce. Sales teams can pull up secure customer meeting recordings and search transcripts within the CRM to pinpoint speakers and close deals faster. Customer support agents can use contextual search on Vbrick videos to curate helpful content and resolve cases more quickly. Videos and playlists can be added anywhere in Salesforce Lightning with seamless authentication and tight security to skyrocket throughput and customer satisfaction.

Vbrick + Salesforce: Supercharge a Powerful Platform with Video

Keeping employees informed is key to boosting engagement. With ServiceNow’s new Company Events feature in Employee Center Pro (EC Pro) and Vbrick’s pre-built video integration, organizations can publish company events like live town halls, executive broadcasts, and webinars directly on their EC Pro portals – reaching the entire team with ease. Vbrick is the only enterprise video hosting provider with an out of the box ServiceNow integration. For organizations, this means adding live or recorded video to company events pages is seamless, users are authenticated behind the scenes to view videos, and thousands of viewers across the globe can be reached simultaneously.

Vbrick Video in ServiceNow Company Events

The video demonstrates how to connect the Vbrick secure enterprise-grade video and webcasting platform to ServiceNow. It shows configuring JWT authentication and generating signing certificates in Vbrick. An API key is then created for Vbrick in ServiceNow. The Vbrick account ID, API key, and secret are copied to the ServiceNow Vbrick application properties. An HTTP connection is made between the two systems using the Vbrick URL. Finally, a global property is updated to enable Vbrick as a media site for users to access videos within their ServiceNow instance.

Developer Series Part III: Authentication & Authorization Between ServiceNow & Vbrick

The video demonstrates how to add the Vbrick related videos widget to any incident form in ServiceNow. It shows the steps to copy the Vbrick video macro, create a UI formatter called "Vbrick related videos", and drag the formatter onto the incident form. By default it uses the short description field as context but this can be modified. An example is shown of creating a new incident, typing "quadcopter" in the description, and relevant Vbrick videos appearing. Clicking a video plays it inline. The Vbrick AI video assistant is also demonstrated, answering a question about the video transcript. It highlights how Vbrick videos and AI can provide insights to improve productivity when resolving incidents.

Developer Series Part II: Add Related Videos from Vbrick to Any ServiceNow Incident Form

The video demonstrates how to embed Vbrick videos into ServiceNow knowledge articles using the Vbrick video widget. It shows logging into Vbrick and verifying the ServiceNow integration, installing the Vbrick app if needed, and searching for a video to embed. Copying the embed code and pasting it into a new knowledge article embeds the video. The viewer can then see the article with embedded video. It explores the widget, connection alias, and actions/subflows that interface with the Vbrick API to retrieve video data, get access tokens, and load the player. The widget code structure is also examined. Customizing the widget by cloning it is recommended rather than editing the original.

Developer Series Part I: Embed Vbrick Videos in ServiceNow Knowledge Articles

From assembly line operations to quality control procedures, a solution that combines Vbrick and ServiceNow® empowers manufacturing professionals to keep factories humming. With these two leading enterprise platforms, you can transform manufacturing by reducing production time, fostering collaboration, and promoting innovation to stay on the cutting edge. Watch this video to see how Vbrick and ServiceNow can enhance workflows anywhere in the maintenance or mechanical lifecycle.

Revolutionise Manufacturing Operations with Vbrick + ServiceNow

In Episode 2 of Secure Video, Vbrick CIO, Terry Medhurst discusses the growing threat of deepfakes for businesses and provides strategies to prevent and detect them. He explains that deepfakes are AI-generated videos that can manipulate faces and voices to appear realistic, making them hard to distinguish from real videos. However, detection tools using AI can now analyze videos and assign authenticity scores by checking for synthetic elements. Terry also outlines steps companies should take like centralizing video management, using digital fingerprinting to verify authenticity, and educating employees to spot potential deepfakes and verify suspicious videos.

Secure Video Ep. 2: Deepfakes in the Enterprise

In the first episode of Secure Video, Vbrick's CIO, Terry Medhurst discusses how you can dramatically improve compliance for videos with a holistic strategy that utilizes AI. 

A company's video content faces significant risks if not properly managed and secured. Massive libraries of scattered, unorganized content can be difficult to control and easily cause compliance issues.

Companies should first adopt an enterprise video platform to centralize all video into a single, secure system. AI tools can then monitor all uploaded videos in real time. It identifies potential risks through speech recognition, object detection and more. Sensitive customer names, compliance violations or unauthorized access attempts may all be automatically flagged. AI immediately provides risk scores to compliance officers, helping prioritize only the highest risk videos for review.

Additional measures like permissions, authentication, and role-based access create a holistic strategy, so companies understand their video at scale, and can ensure sensitive information remains protected. With a centralized approach that puts AI to work, CIOs and compliance teams can safely manage the growing volume of enterprise video.

Secure Video Ep. 1: Put AI to Work for Video Compliance

The video demonstrates the artificial intelligence capabilities of the Vbrick video platform. It shows how AI is used to automatically generate transcripts and translate videos into different languages. The transcript is searchable and the video assistant can answer questions about the video content. Metadata like titles, descriptions and tags are automatically generated to improve search and discoverability. Videos can be summarized and flagged for compliance based on keywords. Content intelligence analyzes viewing trends to recommend relevant videos. The AI tools help extract insights from videos and make large libraries easier to manage.

Using AI for More Accessible, Efficient, and Productive Video Content Management

We use video in our everyday lives because it delivers information quickly and in an easy-to-digest format. So why isn’t video more prevalent and accessible in our work lives? The reason is that it hasn’t been available where work gets done… until now.

Join our webinar to find out how embedding intelligent video in ServiceNow® workflows, like IT Service Manager (ITSM), will help you achieve:

 Streamlined workflows
 Better knowledge sharing
 Increased efficiencies
 Improved KPIs

Webinar: Put AI-Powered Video to Work in ServiceNow ITSM

You’re on a journey to modernize your workplace in response to the changing needs of a multi-generational workforce. Having an intranet is table stakes, but having the right information available there, in a way that’s easy to consume, is the difference between “maybe I’ll read this eventually” and “you had me at hello.”

What’s the trick to engaging employees and improving their experience from hire to retire? Video.

Join us to learn how you can easily, securely, and seamlessly add live and on-demand video to employee workflows. Vbrick’s partnership with ServiceNow lets you infuse video in the moments that matter to:
- Improve communication 
- Meet compliance and regulatory requirements
- Create a more modern, personalized way to deliver information 
- Increase case deflection rates with more self-service opportunities

Webinar: One Simple Trick to Completely Transform Employee Workflows in ServiceNow

Video Strategy

ServiceNow

Streaming

Employee Experience

Employee Engagement

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Webinar: One Simple Trick to Completely Transform Employee Workflows in ServiceNow

Presented by

About this talk

Vbrick