This thought leadership hub brings clarity to conferencing with news, opinions, insights and more. Our goal is to enable IT leaders to make fact-based technology decisions which deliver sound experiences that immerse and inspire teams. Quality audio is critical for productive meetings. When your teams can hear, they’ll stay more engaged—keeping ideas and innovation flowing freely.

Una charla sobre cómo los espacios de videoconferencia han experimentado una evolución significativa, especialmente en el contexto empresarial,  y cómo  la integración de tecnologías avanzadas, como la inteligencia artificial (IA), ha sido fundamental en esta transformación.

La Otra Mirada Del Audio

Julián Sánchez, Especialista de Desarrollo de Shure, habla sobre cómo los espacios de videoconferencia han cambiado y el uso de la IA en los mismos, además de explicar qué tipo de problemas de audio la IA está priorizando y resolviendo. También destaca qué esta tecnología aporta para que los participantes remotos se sientan presentes y escuchados, y cómo implementar y configurar estas soluciones de audio con IA en conferencias.

La Inteligencia Artificial aplicada en salas de conferencias

Durante InfoComm América Latina se presentaron soluciones innovadoras certificadas para Microsoft Teams, diseñadas para optimizar la colaboración y la comunicación en las organizaciones.

¿No pudiste asistir? Se ha preparado un video resumen que reúne los momentos más destacados y las presentaciones sobre las soluciones más recientes.

Shure en InfoComm América Latina

In this session, Frank Padikkala and Bobby Ahn from Zoom chat with Tyler Troutman about why audio and acoustics in Zoom Rooms deserve more attention—especially in education spaces. From Zoom EDU Summit insights to overlooked acoustic design tips, this one’s worth a listen. Watch the full conversation now.

Behind the Mic series at Infocomm 2025: Even the most experienced techs need to get back to room design basics.

In this conversation, Gary Evans and Evan Groom unpack how camera tracking is evolving with VisionSuite and the Shure MXA920 Ceiling Array Microphone, and discuss our new joint certified solution for Microsoft Teams, Zoom Rooms and Google Meet. Watch the full session to hear what’s driving smarter spaces—and what customers are really asking for.

Behind the Mic series at Infocomm 2025: How are Shure and Q-SYS advancing intelligent collaboration?

In this conversation with Tyler Troutman and Microsoft’s Matt Slomka, we dive into why great audio is more important than good video—and how ease of deployment, AI, and practical guidance are reshaping IT priorities. Watch the full session now to hear where audio is headed and how enterprises can better plan for it.

Behind the Mic series at Infocomm 2025: Why is room audio still the unsung hero of collaboration spaces

In this session, John Stearns and Jonathan Boaz talk about the importance of listening to end-user feedback and scaling tech to keep up with the AI-driven hybrid meeting space. Check out their full discussion here.

Behind the Mic series at Infocomm 2025: How can investing in accurate audio help prepare your Zoom Rooms for the future?

In this discussion, Omer Brookstein, Aaron Rollins and Susy Liem share their views on how the Open AV Cloud Initiative can help:

- Make cloud APIs more accessible for AV systems
- Improve integration between devices, platforms, and services
- Support system integrators and end users as the AV/IT worlds converge
- Hear their insights on the challenges, opportunities, and what’s next for AV.

Behind the Mic series at Infocomm 2025: Market experts' views on how the Open AV Cloud Initiative can help

For MSPs and IT service providers, especially those already supporting unified communications solutions, delivering a stellar meeting experience has become an imperative. AI-enabled tools can help MSPs and service providers ensure better outcomes and deliver the highest-quality meeting experiences customers require.

But with the explosion of remote and hybrid work, the growth in UC-centric meeting and collaboration spaces has highlighted the inadequacy of existing audiovisual (AV) technology.

IT providers who can offer solutions for better meeting experiences can not only maintain and improve client relationships but also better differentiate themselves in a crowded marketplace and generate new revenue streams.

In this ChannelE2E webcast, experts from Shure will explore the business case for building in-house AV competency and how Shure's solutions can help meet demand and grow their revenue.

You’ll learn:
1. Why existing AV solutions aren't adequate to meet today's demand
2. How Shure and Intellimix Room Kits are the ideal collaboration solution for MSPs
3. How IntelliMix Room Kits and Microsoft Teams Rooms certified solutions, help MSPs to differentiate themselves and
4. How IntelliMix Room Kits better support meetings with AI tools like Microsoft Copilot
5. How building a unified communications practice can bolster MSPs' business
6. And more!

Sounds Like a Great Opportunity: How Shure and IntelliMix Room Kits Can Boost MSPs’ Business

Watch now to gain valuable insights from industry leaders Chris Merrick Global Marketing Director at Shure and Mick Heys, Vice President of Smart Office & Imaging at IDC, as they examine future trends in remote collaboration and how advance collaboration tools are evolving to meet these new demands.

Leading the Way | Trends and Tools enhancing Remote Collaboration and Employee Collaboration

Explore how advanced end-to-end audio integration with leading collaboration platforms can transform hybrid meetings, tackling common challenges like poor audio quality to enhance collaboration, productivity, and employee engagement. Learn practical tips to ensure seamless communication and success in hybrid work environments.

Effortless Integration: Elevate Collaboration Experiences with Advanced, End-to-End Audio Solutions

Collab Collective - Direct from the Expo ISE 2025

What is the role of technology in cross-organisation collaboration? Technology leaders explored the nuances of today’s hybrid work landscape, the importance of innovation and the potential for groupthink in collaborative settings, in a HotTopics panel debate, in partnership with Shure.

Cross-organisation Technology Collaboration

Chris “That Guy” Lyons is back with a demo of AI Deverb, the latest innovation now a part of IntelliMix Room DSP software version 6.2 and later!   AI Deverb removes reverberation in real time while preserving speech - providing high intelligibility for AV conferencing in even the harshest and unforgiving glass-walled meeting rooms.  
 
Learn more about IntelliMix Room at https://www.shure.com/imxroom

IntelliMix® Room: AI Deverb Demonstration | Shure

Watch "The Power of Technology and Cross-Organizational Collaborative Working" from The Studio Nashville. C-level tech execs discuss using innovative tech to enhance collaboration, drive growth, and retain talent.

The Power of Technology and Cross-Organizational Collaborative Working

Join us in this enlightening session where we unveil the power of IntelliMix® Room, Shure's groundbreaking software-based DSP that promises to elevate your audio experience! In a world where hybrid work is the new norm, ensuring pristine audio quality during virtual meetings is crucial. This video explores how IntelliMix® Room can make a significant difference.

Watch now and discover how IntelliMix® Room can help you achieve crystal-clear communication, making every meeting productive and engaging.

Learn more about IntelliMix® Room and how it can transform your business communications: https://www.shure.com/imxroom

Revolutionize Your Conferencing Experience with IntelliMix® Room

Watch to learn how subpar audio can disrupt hybrid meetings and why investing in high quality audio equipment is essential for collaboration and productivity. 

IDC research shows that financially thriving companies are likely already using professional audio equipment and software to enhance their hybrid meeting experiences in meeting or conference rooms, and by investing in quality audio equipment organizations can boost productivity and meaningful work right from the start, as high-quality audio keeps employees motivated and improves decision-making, allowing your company to stay focused and succeed.

On the flip side, sticking with subpar audio gear leads to a drop in productivity, increased fatigue, communication issues, collaboration problems, and mounting frustration—all pushing your organization further from its goals. Audio quality is key for successful hybrid meetings. Don't let poor audio hold you back. Let your performance shine!

Ignoring Audio: Undermines Organizational Effectiveness

Frost & Sullivan Uncover Revolution Medicines' Insights on the Game-Changing MXA902 Ceiling Array Microphone & Loudspeaker!

In recent years, the nature of meetings has evolved significantly, with remote participation becoming the norm as 98% of meetings now include remote attendees. This shift towards hybrid work brings challenges, as 70% of organizations struggle to provide an equal experience for both remote and in-room participants.
 
In this video Frost & Sullivan shares why when it comes to collaboration technology, ease of use and top-notch quality are essential and further explores why Revolution Medicines believes Shure is empowering their professionals by providing a solution which seamlessly integrates into their existing workflows to ensure that all the participants in the room can hear and be heard, to enable employees to participate actively, contribute their ideas and insights freely. In turn driving innovation, productivity and business success.

Unlocking Seamless Collaboration: Revolution Medicines & Shure Redefine Hybrid Meetings

Mick Heys - VP Future of Workspaces and Imaging, and Chris Merrick, our Director of Global Marketing at Shure as they discuss the impact emerging technologies will have on the future of workspaces and the role quality audio will play in enhancing communication and collaboration. Learn more about the IDC Research sponsored by Shure click here: https://effortless.shure.com/content-hub/categories/all-topics/idc/

Best in Class Approaches to Boost Productivity & Collaboration in the Hybrid Workplace.

Watch the last video in our series with IDC, featuring Mick Heys – VP Future of Workspaces and Imaging, and Nathan Budd – Consulting Director, and learn how focusing on best-in-class audio quality can have a huge impact on the business as a whole.

Best in Class Approaches for Audio in the Workplace by IDC

Check out the third video in this series with IDC, featuring Mick Heys – VP Future of Workspaces and Imaging, and Nathan Budd – Consulting Director, and learn how enabling and investing in quality audio can enable and improve collaboration, communication, innovation, and creativity.

Enabling the Modern Workplace through Audio by IDC

Watch the first of four videos in this series with IDC, featuring Mick Heys – VP Future of Workspaces and Imaging, and Nathan Budd – Consulting Director, and learn more about how equipping the future office with quality audio can lead to tangible business outcomes.

The Future of Workspace by IDC

The Hidden Influencer : How rethinking audio could impact your organization today, tomorrow and forever by IDC.

In the second video of our series with IDC, watch the discussion between Mick Heys – VP Future of Workspaces and Imaging, and Nathan Budd – Consulting Director, to learn how quality audio can overcome the issues and consequences associated with hybrid working.

Audio Issues with Hybrid Working by IDC

Collaboration

Collaboration Tools

Communications

Hybrid Work

Conferencing

Knowledge Management

Meeting Equity

Meeting Room Experience

Video Conferencing

Web Conferencing

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

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Audio Issues with Hybrid Working by IDC

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Shure Inc