Presented by
Upland Altify and Forrester
Account-Based Selling: The Winning Strategy for B2B Sales
About this talk
B2B sales organizations are continuously searching for winning strategies to drive revenue growth and improve their bottom line. According to Forrester’s sales research, sales reps only spent 22.8% of their time on direct selling activities in 2022, compared to 25.1% pre-COVID. Seeing that sales productivity is down, and face-to-face interactions are up, Account-Based Selling (ABS) has emerged as a powerful approach to sales that focuses on targeting high-value accounts with a personalized, high-touch approach.
In this on-demand webinar, Upland Altify’s Nigel Cullington, VP of Marketing, and Travis Hill, Managing Director, and Strategic Consultant talked with Guest Speaker and Forrester Principal Analyst, Anne Slough, to discuss why the current economic climate affects B2B sales and how ABS can be a winning strategy to drive success.
Don’t miss this opportunity to take a deep dive into best practices for implementing ABS, including how to build an effective account plan, leverage technology to scale your efforts, and measure the impact of your strategy. Whether you’re new to ABS or looking to optimize your current approach, this webinar will provide valuable insights to help you succeed in today’s challenging sales landscape.
Upland Altify
658 subscribers29 talks
Your Resource for Selling Simplified
Altify solutions help B2B sales organizations simplify selling by focusing on three core elements to every successful sales engagement: connections, clarity, and collaboration. Altify applications help sales professionals:
Forge genuine connections and build relationships that open doors and create trust,
Deliver clarity and insight to scale best practices to instil lasting change
Collaborate seamlessly both internally and externally to unlock solutions that produce desirable outcomes.
Altify is the only vendor uniquely positioned at the effective intersection of a software provider and training partner. With best-in-class applications, built natively on Salesforce and unmatched expertise in account-based selling, Altify delivers the tools, training, and change management needed to drive sustainable revenue growth for your sales organization.