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Customer Experience at the Core of Trust Issues

Presented by

Ammar Faheem, CIAM Product Marketing Director at Thales & Wouter de Wit, Sr Product Manager at Thales

About this talk

As you would have discovered in our first webinar, the state of Digital Trust is in decline. At the core of trust issues is customer experience, whether it be around a complicated onboarding process, the customers feeling forced to share data that they may deem unnecessary, or problems with logins or authenticating themselves. This second episode of the 2025 Latte & Learn webinar series explores findings focused on customer experience issues from the 2025 Digital Trust Index survey and introduces best practices that brands and business can deploy to gain consumer trust. Key Takeaways: - Best practices for a secure, seamless, onboarding and registration experience - Progressive Profiling as a key business enabler to gather data, progressively - Consent & Preference management as a tool to empower customers with how their data is used
Thales - Cybersecurity Solutions

Thales - Cybersecurity Solutions

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Building a future we can all trust
Thales is a global leader in cybersecurity, helping the most trusted companies, organizations and governments around the world protect critical applications, sensitive data, and identities anywhere at scale. Through our innovative services and integrated platforms, Thales helps customers achieve better visibility of risks, defend against cyber threats, close compliance gaps, and deliver trusted digital experiences for billions of consumers every day.
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