From Learning to Earning: Monetizing Your Education Efforts

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Presented by

Andrew Green, Sr. Director of Customer Education at Logic Monitor, Mindy Barenblat, VP of Education Services at Blackbaud

About this talk

Interested in monetizing your education programs? There are a variety of ways you can monetize learning—from subscription-based eLearning to paid training and beyond. While monetized learning can be a great way to turn education into a revenue driver, it's not the right approach for everyone. Join us for this live discussion where two former education execs will share their experiences running paid, free, and blended learning. We’ll talk about: • Different ways to monetize education • How to know if paid education programs are right for your business • The differences between free and free education • How to price and package your paid education offerings • How to report on paid learning and prove ROI • Who’s doing a great job with paid education that you can look to for inspiration
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