How to Develop an Effective Customer Education Strategy

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Presented by

Greg Rose, CXO at Intellum and Doug Pietrzak, Education Consultant at FreshCognate

About this talk

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy. But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy? That’s what we’ll talk about on this webinar. Customer education leaders and strategists will share: • What makes up a successful customer education strategy • A systematic approach to designing and developing your strategy • How to socialize your strategy across teams to get buy-in • How to use your strategy to secure budget, headcount, and investment • How to execute against your strategy—and push back on one-off incoming requests
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