Name: How to Develop an Effective Customer Education Strategy
Start: 2023-12-13T21:47:00Z
End: 2023-12-13T21:47:57.000Z
Location: BrightTALK

Atlassian is a company that many of you may know by name. They make Jira, Confluence and have added great tools like Trello and Loom to their portfolio.

Atlassian’s amazing success has been powered by Product-Led Growth (PLG) and, more recently, community-led growth that focuses on empowering practitioners and advocates. The customer education team, as part of the larger Community team within marketing, has evolved from a narrowly focused P&L selling hands-on training to a scaled success engine that creates value at every stage of the customer's journey.

To date, the Atlassian team has:

- Collaborated with data science to show learning’s impact on business metrics
- Built a headless tech stack and modularized content for greater accessibility
- Integrated learning with community, advocacy, and customer-led programs
- Expanded social learning, event-based education, and global partner reach

During this webinar, discover how Atlassian is designing learning interventions that meet customers where they are—from scaled self-serve to tailored live experiences—all to support a more collaborative, productive future of work.

Tearing Down the Walls: The Next Stage of Customer Learning at Atlassian

What role does education really play in driving business outcomes like revenue growth, retention, and operational efficiency?

Join Intellum alongside Chris LoDolce and Lindsay Thibeault of SaaS Academy Advisors and John Leh of Talented Learning for a live webinar unpacking the 2025 Education-Led Growth Report. This session will walk through the data collected from nearly 100 customer and partner education leaders and discuss what it reveals about how organizations are using education today.

We’ll cover:
- How education is being aligned to business outcomes like retention, revenue, and performance
- Where education teams sit in the org—and how that influences perceived impact
- Common challenges with marketing, measurement, and access to resources
- Key trends in team size, initiative strategy, and GTM alignment

If you're building or scaling an education program, this is your chance to ground your strategy in real-world data and learn how your peers are approaching Education-Led Growth.

Education-Led Growth by the Numbers: What the 2025 Research Reveals

Join us for a practical walkthrough of the Education-Led Growth Maturity Model—a strategic framework designed to help organizations transform fragmented education efforts into scalable, measurable, and business-aligned programs.

Whether you're just getting started or looking to optimize and innovate, this session will give you a clear picture of where you stand—and how to level up.

In this webinar, you'll learn:
- The seven core pillars of Education-Led Growth
- What separates ad hoc efforts from strategic and transformational programs
- How to assess your current maturity level and prioritize next steps
- Real-world examples of how education teams are evolving

Don’t miss this opportunity to evaluate your education program and build a smarter path forward.

The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs

Creating engaging, effective eLearning doesn’t happen by accident—it happens by design. 

Join experts from Mint Interactive and Intellum as we walk through proven best practices for designing impactful eLearning experiences. Then, see how easily you can bring those designs to life using Evolve, Intellum’s flexible and powerful content authoring tool. 

Whether you're new to eLearning design or looking to sharpen your skills, you’ll leave with practical tips—and a clear roadmap—for building better learning.

Build Better eLearning: Design Best Practices and How to Bring Them to Life in Evolve

Scaling your education program isn’t just about producing more content—it’s about doing it efficiently and strategically while maintaining quality and impact. 

AI can streamline workflows, but where does it truly help, and where does it add complexity? 

In this session, we’ll cut through the hype to explore AI’s real impact on scaling education programs, the role of human oversight, and how education teams are successfully integrating AI while keeping content engaging, instructional, and aligned with business goals.

Beyond the Hype: How AI Actually Helps Scale Your Education Program

Join us to see how the Intellum Platform transforms education into a strategic growth driver and how it can help you overcome common challenges such as scaling programs and measuring impact. 

We'll show you how Intellum helps you achieve faster ramp time, increased product adoption and customer engagement, and improved partner success through personalized learning experiences and social interaction.

Discover Intellum

Get ready for a first look at Intellum’s latest product innovations—built to make learning easier to manage, more engaging for learners, and packed with insights that drive real business impact. Whether you're a current customer or exploring Intellum for the first time, this session will show you how to elevate your learning programs effortlessly.

Join us live to see:
- The new Manager Dashboard & Enrollments List—track learners, take action, and simplify oversight.
- My Learning & Up Next—help learners stay on track with a personalized, always-prioritized view.
- Inline Evolve upgrades—make Evolve content even more immersive and seamless.

If you want less admin work, better learner engagement, and smarter decision-making, this is a session you won’t want to miss!

What's New at Intellum: Level Up Learning

AI-powered roleplaying is changing the way organizations approach coaching, skill development, and enablement. But what exactly is AI roleplaying, how does it work, and how can you incorporate it into your training programs?

In this webinar, we’ll explore the impact of AI roleplaying on onboarding, customer success, sales enablement, and leadership development. Learn how to pitch the value of AI-driven coaching to stakeholders, measure its effectiveness, and integrate it into existing learning workflows.

Whether you’re just exploring AI in training or looking for practical applications, this session will provide insights you can apply right away.

Scale Coaching & Training with AI Roleplays

Dive deep into what it really takes to scale partner success. Whether you're launching your first partner program or evolving a complex partner ecosystem, April shares practical, hard-won insights on building partner readiness from the ground up.

In this session, you’ll hear about:
- The difference between partner education, enablement, and readiness
- How to segment and support different types of partners
- Strategies for understanding partner motivation
- Why ARR is the #1 North Star metric for partner enablement

Perfect for partner enablement pros, customer education leaders, and anyone navigating the messy middle of scaling partnerships.

Getting Buy-In for Partner Education

You’ve built great content that drives behavior change. But how do you get eyes on it? More than that, how do you keep learners coming back for more?

During this live webinar, we’ll talk through practical approaches to marketing. No theory here—just real-life examples of great education marketing and how you can do similar.

You’ll learn some of the most common ways to promote your program, examples of great education marketing, and best practices for partnering with other internal teams to market and promote your programs.

Whether you’re new to marketing or just beginning, there’s something here for you!

Marketing Your Education Program

Microlearning is more than a buzzword—it's a powerful method  to deliver just-in-time knowledge and drive engagement in today's fast-paced learning environments. In this session, we’ll explore what makes microlearning effective, how to design and curate impactful bite-sized content, and identify practical ways to integrate it into your learning strategy. Join us to discover how small efforts can lead to big outcomes for both learners and organizations.

Here’s what you’ll learn: 
- How to define microlearning and identify its key advantages to boost your learning and development initiatives while keeping costs down
- Best practices for creating engaging and effective microlearning content that aligns with specific learning objectives
- Strategies to incorporate microlearning into existing programs to boost knowledge retention and learner satisfaction

Microlearning: Less Overload, More Learning

Partnerships are an incredible avenue for GTM growth—but to get the most out of this channel, you need to educate and enable partners to be successful.

In this live webinar, Katie Bernal, seasoned Director in Partner Education, will talk about starting a formal partner education program, including:
- How to develop your learning and content strategy
- Considerations for enablement materials and tools
- How to measure the success of your partner education program

Starting a Partner Education Program

You know education should drive business impact—but HOW?

For years, education professionals have been told that their programs should drive measurable business impact. But let’s be honest—figuring out exactly how to do that can feel overwhelming (and sometimes impossible).

Join for a live walkthrough of the Education-Led Growth (ELG) framework—a structured, actionable approach to running successful education programs that actually move the needle on business outcomes. 

Plus, get an early look at never-before-seen research data from the Education-Led Growth survey, giving you insights into where education teams are today and how you can assess and improve your own program’s maturity.

Introducing the Framework for Education-Led Growth

Digital learning professionals are in the business of helping people change behavior—guiding individuals towards becoming more effective in their roles and rejecting bad habits. But how do you measure the success or impact of this work? 

In this session, Dr. Anna Barnett and Ross Dickie from Mindtools will explain: 
- How to measure behavior, when organizational metrics don’t exist
- What effective online learning for behavior change looks like
- How you can measure behavior change

Digital Learning for Behavior Change

According to GTM Partners, 66% of companies are leveraging partners as part of their growth strategy.

But are you setting those partners up for success?

Partner education, training, and credentialing empowers partners to effectively sell, implement, and service your solutions—increasing performance and revenue.

In this live webinar, Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, will talk about the key differences between customer and partner education and how you can:
- Align your training initiatives with partner needs
- Measure impact effectively
- Leverage partner feedback to co-create valuable content

Boost GTM Success with Partner Education

Social learning is evolving—are you keeping up? 

Join us to explore how Atlassian is reimagining education through innovative, community-led approaches. We’ll talk about:
- Fresh approaches to social learning that go beyond forums and cohorts.
- How to identify and implement the social learning strategies that work for your audience.
- A framework for experimenting with education initiatives to optimize results.
- Best practices for scaling community-driven education with minimal resources.

Save your seat, and learn from a best-in-class education program!

Break the Mold: Rethinking Social Learning with Atlassian

Join Emily Goldstein, Product Manager for Intellum Evolve, and Anderson Campbell, Senior Product Marketing Manager for Intellum, as they explore how Evolve has become the most loved content authoring tool on the market. Throughout the session, they'll discuss: 
- Where Evolve fits in the content authoring landscape
- The role user feedback plays in Evolve’s product ideation and development 
- Where Evolve is headed in the future

The Evolution of Evolve

A new year brings the opportunity to reimagine and refresh your approach.

In this session, you’ll discover how to break free from conventional learning design by drawing inspiration from the vibrant world of popular culture, infusing gamification, and exploring unique design approaches. Whether you’re a seasoned instructional designer or new to content creation, Helen Bailey will provide you with practical insights and examples that redefine what’s possible in learning. 

Here’s what you’ll learn: 

- How to weave elements of popular culture into your learning content 
- How to incorporate innovative gamification strategies to motivate learners, foster competition, and boost retention 
- How to master the principles of unique content design, including storytelling, visual aesthetics, and unexpected formats

Beyond the Ordinary: Fresh Approaches to Learning Content

Spending on customer education is expected to more than double by 2026, according to 2024 Forrester research.

What will customer education look like in this new era?

Join three industry veterans to get their perspective on trends and predictions in customer education.

In this session, you’ll hear insights on:
- Key trends shaping customer education in 2025 and beyond
- The latest technology and tools revolutionizing learning programs
- Strategies for adapting to new learner expectations and business needs
- Predictions on the future role of customer education in organizational growth

Whether you're building learning programs from the ground up or looking to refine your existing strategy, this is a must-attend event for education professionals eager to stay ahead of the curve.

2025 Trends: Shaping the Future of Customer Education

In early 2024, Intellum commissioned Gatepoint Research to conduct a study on trends in customer and partner education and enablement. 

We surveyed 150 top education and enablement executives to uncover key insights into:
 • Priorities in education and enablement
 • Ownership and accountability in education programs
 • Measuring effectiveness and impact
 • Drivers of success in education initiatives
 • The role of AI in transforming education

Join us for an exclusive webinar where Doug Barth, CEO of Gatepoint Research, and David Pitta, CMO of Intellum, will reveal the study's findings and provide actionable strategies to help you run more efficient education programs that drive growth and business impact.

You’ll learn how to:
 • Align your education initiatives to business outcomes
 • Increase the efficiency of your teams through AI, automation, and enablement
 • Collaborate across teams to support customer success and acquisition
 • Focus your efforts on the work that matters most

Executive Priorities for Customer & Partner Education

Marketers have said for years: “An educated buyer is a better buyer.”  Why? Because they understand their problem, the potential solutions, and what makes your product stand out—allowing them to make more informed (and confident) decisions. 

That’s why forward-thinking companies are looking at customer education differently: as fuel for accelerating marketing and sales.

On this month’s Underscore, get insights from Chris LoDolce, co-founder of SaaS Academy Advisors and HubSpot Academy founding team member, on how customer education can drive net-new revenue growth.

The Power of Customer Education to Drive Growth

Learn from Lindsay Thibeault (Customer Education Advisor and HubSpot Academy founding team member), Hannah Waddams (Marketing Director at MAAS Marketing and Host of the Marketing for Learning Podcast), and Shannon Howard (Director of Customer & Content Marketing at Intellum) about how to effectively marketing your customer education programs.

In this webinar recording, you’ll learn:
 • Understanding your audience, learner personas, and jobs to be done to inform your marketing strategy
 • How to think beyond marketing tactics and tap into learner motivation
 • How to get buy-in from other teams to promote your education programs (your education team should not be the only people loudly and proudly sharing your education content!)
 • Tips for partnering with your marketing team to promote your programs and initiatives
 • How to drive ongoing engagement with your education programs—and avoid the one-time promotion trap

Unleashing the Power of Marketing for Education Programs

Looking for a content authoring tool your whole team can use?

That's Evolve—the go-to content authoring tools for hundreds of brands, including WeWork, Google, Randstad, Amazon, and KPMG.

Evolve helps speed up and democratize the creation of eLearning content for education teams.

In this webinar, you’ll hear how Kinesso is streamlining eLearning content creation with Evolve. You'll also learn about Evolve Cloud Sync, which enables teams to unlock creativity and simplify content management through a seamless sync with the Intellum Platform.

Streamline the Creation of eLearning with Evolve

The data is in: 96% of customer education programs see positive ROI of their customer education programs.

John Leh, CEO and Lead Analyst at Talented Learning, and Greg Rose, Chief Experience Officer at Intellum, provide an inside look at recent research around customer education.

In this webinar recording, you’ll get insight on:

Trends on the growth and trajectory of customer education
The economic impact of customer education as a function
The most popular and effective methods of educating customers
How high-performing customer education teams think about resourcing
And so much more!

How Customer Education Programs Drive Measurable Business Impact

While most companies are great at selling outcomes, very few companies are great at teaching customers and partners how to achieve those outcomes. There's a lot of data that demonstrates that formalized education leads to big improvements in health score indicators like product utilization and support costs—not to mention customer growth and renewals. 

Hear from John Ragsdale, Distinguished Research and VP of Technology Ecosystems at TSIA, and Greg Rose, CXO at Intellum, as they explore the value of education and how successful companies have turned education into a key driver of revenue growth.

Their discussion touches on key topics including:
 • How a successful customer or partner education strategy can help you achieve your growth goals
 • Four easy steps for launching or updating a customer or partner education program
 • Education programs that help drive business outcomes like revenue, retention, and cost reduction

Is Education the Next Silver Bullet for Growth?

Let's face it: If learning feels like a chore, nobody's going to stick around for long.

A great learner experience doesn’t just engage your learners; it’s an extension of your overall brand and customer experience.

In this on-demand webinar, you’ll learn about:
 • What learner experience actually means
 • The role of technology in supporting and enhancing this experience
 • How to design content with the learner experience in mind

6 Elements of a Great Learning Experience

Looking to build better cross-functional relationships?

Let’s be honest: Sometimes this isn’t as easy it seems (or should be).

In this webinar, we brought together a panel of customer education professionals to share their insights on successful collaboration with cross-functional teams.

You’ll hear about:
 • Stakeholder Management: Discover how best to collaborate with stakeholders on a recurring basis.
 • Content Collaboration: Learn how to seamlessly integrate with other teams to create impactful learning experiences.
 • Promotional Partnerships: See how your peers are partnering up with other teams to drive learner engagement.

replace this video for live demo

Interested in monetizing your education programs? There are a variety of ways you can monetize learning—from subscription-based eLearning to paid training and beyond.

While monetized learning can be a great way to turn education into a revenue driver, it's not the right approach for everyone.

Join us for this live discussion where two former education execs will share their experiences running paid, free, and blended learning. 

We’ll talk about:
 • Different ways to monetize education
 • How to know if paid education programs are right for your business
 • The differences between free and free education
 • How to price and package your paid education offerings
 • How to report on paid learning and prove ROI
 • Who’s doing a great job with paid education that you can look to for inspiration

From Learning to Earning: Monetizing Your Education Efforts

_Underscore

To move customer education from ad-hoc activities and requests to a strategic function, we have to start with a solid strategy.

But what goes into creating an effective customer education strategy? And once you create it, how do you get buy-in from other teams to execute on this strategy?

That’s what we’ll talk about on this webinar. Customer education leaders and strategists will share:
 • What makes up a successful customer education strategy
 • A systematic approach to designing and developing your strategy
 • How to socialize your strategy across teams to get buy-in
 • How to use your strategy to secure budget, headcount, and investment
 • How to execute against your strategy—and push back on one-off incoming requests

How to Develop an Effective Customer Education Strategy

Customer Education

Customer Engagement

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Learning and Development

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How to Develop an Effective Customer Education Strategy

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