Name: Developing Mastery: Best Practices for Certifications
Start: 2024-10-03T16:00:00Z
End: 2024-10-03T16:00:55.000Z
Location: BrightTALK
Rating: 5

Atlassian is a company that many of you may know by name. They make Jira, Confluence and have added great tools like Trello and Loom to their portfolio.

Atlassian’s amazing success has been powered by Product-Led Growth (PLG) and, more recently, community-led growth that focuses on empowering practitioners and advocates. The customer education team, as part of the larger Community team within marketing, has evolved from a narrowly focused P&L selling hands-on training to a scaled success engine that creates value at every stage of the customer's journey.

To date, the Atlassian team has:

- Collaborated with data science to show learning’s impact on business metrics
- Built a headless tech stack and modularized content for greater accessibility
- Integrated learning with community, advocacy, and customer-led programs
- Expanded social learning, event-based education, and global partner reach

During this webinar, discover how Atlassian is designing learning interventions that meet customers where they are—from scaled self-serve to tailored live experiences—all to support a more collaborative, productive future of work.

Tearing Down the Walls: The Next Stage of Customer Learning at Atlassian

What role does education really play in driving business outcomes like revenue growth, retention, and operational efficiency?

Join Intellum alongside Chris LoDolce and Lindsay Thibeault of SaaS Academy Advisors and John Leh of Talented Learning for a live webinar unpacking the 2025 Education-Led Growth Report. This session will walk through the data collected from nearly 100 customer and partner education leaders and discuss what it reveals about how organizations are using education today.

We’ll cover:
- How education is being aligned to business outcomes like retention, revenue, and performance
- Where education teams sit in the org—and how that influences perceived impact
- Common challenges with marketing, measurement, and access to resources
- Key trends in team size, initiative strategy, and GTM alignment

If you're building or scaling an education program, this is your chance to ground your strategy in real-world data and learn how your peers are approaching Education-Led Growth.

Education-Led Growth by the Numbers: What the 2025 Research Reveals

Join us for a practical walkthrough of the Education-Led Growth Maturity Model—a strategic framework designed to help organizations transform fragmented education efforts into scalable, measurable, and business-aligned programs.

Whether you're just getting started or looking to optimize and innovate, this session will give you a clear picture of where you stand—and how to level up.

In this webinar, you'll learn:
- The seven core pillars of Education-Led Growth
- What separates ad hoc efforts from strategic and transformational programs
- How to assess your current maturity level and prioritize next steps
- Real-world examples of how education teams are evolving

Don’t miss this opportunity to evaluate your education program and build a smarter path forward.

The Education-Led Growth Maturity Model: A Roadmap to Scalable, Strategic Learning Programs

Creating engaging, effective eLearning doesn’t happen by accident—it happens by design. 

Join experts from Mint Interactive and Intellum as we walk through proven best practices for designing impactful eLearning experiences. Then, see how easily you can bring those designs to life using Evolve, Intellum’s flexible and powerful content authoring tool. 

Whether you're new to eLearning design or looking to sharpen your skills, you’ll leave with practical tips—and a clear roadmap—for building better learning.

Build Better eLearning: Design Best Practices and How to Bring Them to Life in Evolve

Scaling your education program isn’t just about producing more content—it’s about doing it efficiently and strategically while maintaining quality and impact. 

AI can streamline workflows, but where does it truly help, and where does it add complexity? 

In this session, we’ll cut through the hype to explore AI’s real impact on scaling education programs, the role of human oversight, and how education teams are successfully integrating AI while keeping content engaging, instructional, and aligned with business goals.

Beyond the Hype: How AI Actually Helps Scale Your Education Program

Join us to see how the Intellum Platform transforms education into a strategic growth driver and how it can help you overcome common challenges such as scaling programs and measuring impact. 

We'll show you how Intellum helps you achieve faster ramp time, increased product adoption and customer engagement, and improved partner success through personalized learning experiences and social interaction.

Discover Intellum

Get ready for a first look at Intellum’s latest product innovations—built to make learning easier to manage, more engaging for learners, and packed with insights that drive real business impact. Whether you're a current customer or exploring Intellum for the first time, this session will show you how to elevate your learning programs effortlessly.

Join us live to see:
- The new Manager Dashboard & Enrollments List—track learners, take action, and simplify oversight.
- My Learning & Up Next—help learners stay on track with a personalized, always-prioritized view.
- Inline Evolve upgrades—make Evolve content even more immersive and seamless.

If you want less admin work, better learner engagement, and smarter decision-making, this is a session you won’t want to miss!

What's New at Intellum: Level Up Learning

AI-powered roleplaying is changing the way organizations approach coaching, skill development, and enablement. But what exactly is AI roleplaying, how does it work, and how can you incorporate it into your training programs?

In this webinar, we’ll explore the impact of AI roleplaying on onboarding, customer success, sales enablement, and leadership development. Learn how to pitch the value of AI-driven coaching to stakeholders, measure its effectiveness, and integrate it into existing learning workflows.

Whether you’re just exploring AI in training or looking for practical applications, this session will provide insights you can apply right away.

Scale Coaching & Training with AI Roleplays

Dive deep into what it really takes to scale partner success. Whether you're launching your first partner program or evolving a complex partner ecosystem, April shares practical, hard-won insights on building partner readiness from the ground up.

In this session, you’ll hear about:
- The difference between partner education, enablement, and readiness
- How to segment and support different types of partners
- Strategies for understanding partner motivation
- Why ARR is the #1 North Star metric for partner enablement

Perfect for partner enablement pros, customer education leaders, and anyone navigating the messy middle of scaling partnerships.

Getting Buy-In for Partner Education

You’ve built great content that drives behavior change. But how do you get eyes on it? More than that, how do you keep learners coming back for more?

During this live webinar, we’ll talk through practical approaches to marketing. No theory here—just real-life examples of great education marketing and how you can do similar.

You’ll learn some of the most common ways to promote your program, examples of great education marketing, and best practices for partnering with other internal teams to market and promote your programs.

Whether you’re new to marketing or just beginning, there’s something here for you!

Marketing Your Education Program

Microlearning is more than a buzzword—it's a powerful method  to deliver just-in-time knowledge and drive engagement in today's fast-paced learning environments. In this session, we’ll explore what makes microlearning effective, how to design and curate impactful bite-sized content, and identify practical ways to integrate it into your learning strategy. Join us to discover how small efforts can lead to big outcomes for both learners and organizations.

Here’s what you’ll learn: 
- How to define microlearning and identify its key advantages to boost your learning and development initiatives while keeping costs down
- Best practices for creating engaging and effective microlearning content that aligns with specific learning objectives
- Strategies to incorporate microlearning into existing programs to boost knowledge retention and learner satisfaction

Microlearning: Less Overload, More Learning

Partnerships are an incredible avenue for GTM growth—but to get the most out of this channel, you need to educate and enable partners to be successful.

In this live webinar, Katie Bernal, seasoned Director in Partner Education, will talk about starting a formal partner education program, including:
- How to develop your learning and content strategy
- Considerations for enablement materials and tools
- How to measure the success of your partner education program

Starting a Partner Education Program

You know education should drive business impact—but HOW?

For years, education professionals have been told that their programs should drive measurable business impact. But let’s be honest—figuring out exactly how to do that can feel overwhelming (and sometimes impossible).

Join for a live walkthrough of the Education-Led Growth (ELG) framework—a structured, actionable approach to running successful education programs that actually move the needle on business outcomes. 

Plus, get an early look at never-before-seen research data from the Education-Led Growth survey, giving you insights into where education teams are today and how you can assess and improve your own program’s maturity.

Introducing the Framework for Education-Led Growth

Digital learning professionals are in the business of helping people change behavior—guiding individuals towards becoming more effective in their roles and rejecting bad habits. But how do you measure the success or impact of this work? 

In this session, Dr. Anna Barnett and Ross Dickie from Mindtools will explain: 
- How to measure behavior, when organizational metrics don’t exist
- What effective online learning for behavior change looks like
- How you can measure behavior change

Digital Learning for Behavior Change

According to GTM Partners, 66% of companies are leveraging partners as part of their growth strategy.

But are you setting those partners up for success?

Partner education, training, and credentialing empowers partners to effectively sell, implement, and service your solutions—increasing performance and revenue.

In this live webinar, Kevin Dunn, Senior Manager of Customer Education & Community at Airtable, will talk about the key differences between customer and partner education and how you can:
- Align your training initiatives with partner needs
- Measure impact effectively
- Leverage partner feedback to co-create valuable content

Boost GTM Success with Partner Education

Social learning is evolving—are you keeping up? 

Join us to explore how Atlassian is reimagining education through innovative, community-led approaches. We’ll talk about:
- Fresh approaches to social learning that go beyond forums and cohorts.
- How to identify and implement the social learning strategies that work for your audience.
- A framework for experimenting with education initiatives to optimize results.
- Best practices for scaling community-driven education with minimal resources.

Save your seat, and learn from a best-in-class education program!

Break the Mold: Rethinking Social Learning with Atlassian

Join Emily Goldstein, Product Manager for Intellum Evolve, and Anderson Campbell, Senior Product Marketing Manager for Intellum, as they explore how Evolve has become the most loved content authoring tool on the market. Throughout the session, they'll discuss: 
- Where Evolve fits in the content authoring landscape
- The role user feedback plays in Evolve’s product ideation and development 
- Where Evolve is headed in the future

The Evolution of Evolve

A new year brings the opportunity to reimagine and refresh your approach.

In this session, you’ll discover how to break free from conventional learning design by drawing inspiration from the vibrant world of popular culture, infusing gamification, and exploring unique design approaches. Whether you’re a seasoned instructional designer or new to content creation, Helen Bailey will provide you with practical insights and examples that redefine what’s possible in learning. 

Here’s what you’ll learn: 

- How to weave elements of popular culture into your learning content 
- How to incorporate innovative gamification strategies to motivate learners, foster competition, and boost retention 
- How to master the principles of unique content design, including storytelling, visual aesthetics, and unexpected formats

Beyond the Ordinary: Fresh Approaches to Learning Content

Measuring and proving your value is important. No doubt about it.

But getting there… that’s the tricky part.

As part of the Education-Led Growth Summit, we’re hosting a panel discussion with our 2024 Growth Makers Awards winners.

These teams have demonstrated measurable business impact—and they’ll be sharing their hard-won lessons with you during this conversation.

Join us to learn:
- How these teams proved business impact
- How they secured executive buy-in
- Advice they have for communicating your value

Panel: Driving Growth Through Education

Strategic education initiatives serve as the fuel source powering significant business outcomes at Qlik. Greg offers a unique perspective with laser focus on serving both the learner and the business. He will highlight key strategies for improving product adoption, growing ARR and enabling a partner community to drive growth for the business.

How Education Drives Customer Renewal & Sentiment at Qlik

Curious about how AI can make learning smarter and more efficient? Join us for a live demonstration of Intellum’s AI tools. Led by Dave Ibis, VP of Solution Consulting, and Anderson Campbell, Sr. Product Marketing Manager, this session will show you how Intellum’s AI-driven features are transforming the way education is delivered.

You’ll see:
- AI-generated personalized learning plans and profiles that match learners’ unique needs
- Automated learning objectives crafted from existing content in seconds
- AI-generated assessments designed for accuracy and effectiveness

Plus, hear real-life examples of how Intellum customers are saving time and cutting costs with these innovative tools. Don’t miss this chance to see AI in action and discover how it can help you achieve better learning outcomes faster.

Beyond the Buzz: Intellum’s AI Tools in Action

This session will explore strategies for enhancing your contribution to your company’s key objectives by introducing customer education earlier in the customer lifecycle. Liam will walk through the full spectrum of the customer journey, from initial awareness to the point of purchase, and from deployment to ongoing expansion and advocacy.

Increasing Impact: Transforming the Customer Journey with Education

Allied Universal (AU) is achieving significant business outcomes through a blended training approach backed by the Intellum Platform. Having worked at Allied Universal for 26 years, Brent’s played an integral role in the development, growth, scale, and success of AU’s global education program. Tens of thousands of security professionals are being trained across industries, resulting in measurable customer retention and employee safety. This session offers invaluable insights into how education has become the catalyst for boosting employee retention, optimizing time efficiency, and reducing costs across the organization.

Saving Time, Money, and Employee Turnover through Education

When executed correctly, education initiatives make a big impact on a company's ability to achieve its business goals. But, aligning corporate education strategy with overall business objectives can be tricky. 

In this session, you’ll learn how to identify and align on the learning initiatives that will have the biggest impact on the company's strategic goals.

Key Takeaways:
- Understand why aligning education initiatives with business outcomes is crucial for demonstrating ROI and strategic value
- Gain insights into the process for effectively identifying and aligning education initiatives with business goals
- Learn a simplified framework to define, categorize, and communicate the business outcomes education drives

A Simple Framework for Establishing Business Outcomes

The education industry has grown significantly over the last decade—and the data shows it will continue to grow. But with this increased investment comes the pressure to prove the value of learning.

Welcome to the Education-Led Growth Summit, a full-day virtual event designed to help you connect education to business outcomes. Opening this event is Chip Ramsey, CEO of Intellum, talking about how he’s seen this industry change over the last 24 years and how AI and a strong focus on business outcomes will shape its future.

The Future of Growth is Education-Led

Education-Led Growth Summit

Developing effective certification programs is essential to training employees, customers, and partners to become masterful users of your product. This session will dive into the best practices for creating impactful certification programs that drive both individual and organizational success. You’ll also hear behind-the-scenes insights from our journey in developing the Intellum Admin Certification, providing valuable lessons and strategies.

Key Takeaways:
- Best practices for developing certification programs to train employees, customers, and partners
- Insights and lessons learned from the development of the Intellum Admin Certification
- Strategies to ensure certification programs lead to mastery and measurable success

Developing Mastery: Best Practices for Certifications

Customer Education

Customer Training

Customer Experience

Customer Engagement

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

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Developing Mastery: Best Practices for Certifications

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Intellum