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GenAI fraud in account recovery: Strategies for safeguarding employees and customers

Presented by

Shana Vu, Product Marketing at Persona | Hilary Walker, Principal Product Manager, Identity at Proof | Demetri Greco, Sales Engineer at Persona

About this talk

As fraudsters leverage generative AI and deepfakes to bypass verification processes or target internal teams, businesses must rethink their account recovery and trust strategies across all aspects of their operations—including both customers and employees. Case in point: North Korean agents were recently caught masquerading as IT workers inside U.S. companies using fake IDs. This webinar will explore how fraudsters actually use deepfakes and how different verification methods can counter these sophisticated threats. Learn how to build an account recovery framework that not only mitigates risk but also ensures a seamless experience for legitimate users through risk segmentation. Watch this discussion to learn: > How fraudsters exploit generative AI to bypass customer onboarding or deceive employees with deepfakes and phishing emails > The value of verification methods like automated IDV in combating these threats > How to build a scalable account recovery framework based on risk assessment and user segmentation for both employees and customers
Persona

Persona

2408 subscribers10 talks
Insights from fraud, compliance, and trust & safety leaders
Persona is a unified identity platform that gives businesses the building blocks they need to design and manage fully customizable Know Your Customer (KYC), Anti-Money Laundering (AML), and Know Your Business (KYB) programs, fight fraud, and build trust. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions. As a product and engineering-focused company, we’re proud to serve a number of companies as they scale, including Square, LinkedIn, OpenAI, Twilio, Etsy, Udemy, Travelex, Gusto, and more. Founded in 2018 and headquartered in San Francisco, Persona is backed by top VC firms, including Index Ventures, Coatue, and Founders Fund. For more information, please visit withpersona.com.
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