Presented by
Eric Yan | Monetization and Market Intelligence Lead, Plaid; Jan Pasternak | Monetization Strategy Leader, Price Leverage (formerly Zoom and DocuSign)
Driving Growth Through Pricing Innovation
About this talk
Here’s the big secret: There’s no right type of pricing for a particular product.
Pricing should be updated alongside the evolution of your product mix, channel mix, and sales motions across land and expand. But, most B2B companies are stuck with their pricing from their product-market-fit days - when there was only one product in the mix, one channel, or one sales motion. Leadership is simply too afraid to risk change.
On the flip side, the companies that frequently adjust their pricing models and update their strategy every 6 months achieve almost 2x as much average revenue per user.
In this webinar, we share the secrets of how to innovate your pricing strategy to achieve growth. Pricing experts with deep monetization experience from Plaid, Zoom, and DocuSign will share:
- How your pricing strategy should evolve alongside your product
- What to consider as your bring together PLG and SLG
- How to move customers into a different pricing model
- Considerations for the systems that make pricing updates easy
Nue
527 subscribers8 talks
Quote-to-revenue best practices for RevOps, Sales, and Finance.
Welcome to the Nue channel. Dive into our Masterclasses on quote-to-revenue topics, including CPQ, pricing, quoting, billing, and omni-channel quote-to-revenue strategies.
Nue is an easy-to-manage quote-to-revenue platform on Salesforce designed to meet the needs of the modern business. Configure dynamic pricing. Sell on any channel (self-service + direct sales). Expand customer revenue and manage renewals. Know exactly what to bill and when. With Nue, RevOps teams can rapidly deploy opportunity-to-cash processes for direct and self-service sales – all the while delivering complete, accurate analytics to Finance. Nue is built for high growth SaaS companies looking for a new way to manage their revenue flows end-to-end that’s not a rigid, IT-heavy CPQ or billing solution.