Join Alexis Hoopes, VP of E-commerce and Direct to Consumer at Mattel, as she unveils the dynamic journey of building Mattel Creations digital business. This session will provide a deep dive into Mattel’s digital transformation, innovation and focus on consumer connection that occurred over the past three years and how this set the foundation to capturing viral attention and traffic during the Barbie movie campaign. In a fireside chat with Quantum Metric’s CMO, Efrat Ravid, Alexis will share the insider perspective on the swift pivots undertaken to meet consumer demands, and the valuable lessons learned throughout this rapid digital evolution. Walk away with actionable knowledge on managing high-impact campaigns, adapting to market trends, and driving digital growth in a highly competitive landscape.