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How Mattel’s digital strategy was more than Kenough.

Presented by

Alexis Hoopes, VP of E-commerce and Direct to Consumer at Mattel

About this talk

Join Alexis Hoopes, VP of E-commerce and Direct to Consumer at Mattel, as she unveils the dynamic journey of building Mattel Creations digital business. This session will provide a deep dive into Mattel’s digital transformation, innovation and focus on consumer connection that occurred over the past three years and how this set the foundation to capturing viral attention and traffic during the Barbie movie campaign. In a fireside chat with Quantum Metric’s CMO, Efrat Ravid, Alexis will share the insider perspective on the swift pivots undertaken to meet consumer demands, and the valuable lessons learned throughout this rapid digital evolution. Walk away with actionable knowledge on managing high-impact campaigns, adapting to market trends, and driving digital growth in a highly competitive landscape.
Quantum Metric

Quantum Metric

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Re-shape the future of digital analytics.
Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives.
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