How United optimized mobile self-service for a better airport experience.

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Presented by

Mike Skoda and Joe Cozza, Senior Managers of Customer Analytics, United Airlines

About this talk

How do you measure the impact of your mobile app on your physical brand experience? As the two customer journeys converge, United has been focused on optimizing its native app to improve the efficiency and seamlessness of their customer’s journey at the airport. In this session hear how United Airlines' Senior Managers of Customer Analytics, Mike Skoda and Joe Cozza, merged unique mobile insights from Quantum Metric with outside resources to measure how their mobile app influenced a more personalized and stress-free in-person experience.
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Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives.