Unlock Retail Media Network Profitability with Gen AI

Discover solutions to your growth challenges in this webinar tailored for retail leaders. Whether you're implementing a new Retail Media Network (RMN) or optimizing an existing one, this session provides critical insights to help you reach your maximum revenue potential. What You'll Learn: • AI-Powered Solutions: Uncover generative AI opportunities across the RMN value chain. • Overcoming Challenges: Tackle key hurdles in inventory and yield management, customer data management, audience targeting and more to enhance profitability. • Success Stories from Macy’s and Wawa: Gain insights from Ray Velez, CTO at Publicis Sapient, and Munif Jaafar, Senior Director at Macy’s Media Network. Learn about Macy's journey to delivering high-quality results for advertisers and how they navigated the complexities of measurement and analytics to stand out. • Practical Insights: Understand the technological investments needed for a successful RMN and the scalability of an AI-driven strategy. Why Watch? In an age of growing demand from brand advertisers, RMNs are officially the fastest growing ad format EVER. 74% of advertisers have budgets solely dedicated to RMNs. Don’t miss out on the critical role a RMN can play in boosting profitability. Watch now.