Grow, learn and connect with global thought leaders, tech providers and companies deploying AI for business.
The AAIA is dedicated to helping connect AI technology companies and thought leaders with businesses looking to deploy and use AI to improve productivity and efficiencies.

AI is no longer just transforming processes, it is redefining how finance leaders plan, forecast, and guide strategic decisions. In this session, we go deeper into the real-world application of AI within FP&A, exploring how organizations are achieving speed, accuracy, and smarter insights.
In this session, we’ll explore:

- Real-life moments where AI moved beyond the hype and delivered tangible value.

- How finance leaders are using AI across FP&A—forecasting, scenario planning, variance analysis, and insight generation.

- AI’s growing role in decision support, from capital allocation to working capital and investment decisions.

- How CFOs can evaluate AI maturity, manage data quality challenges, and ensure explainable, reliable outputs.

- The human impact—how teams are adapting, what skills are rising in importance, and how leaders are managing this shift.


Speakers:

Kapil Hathi
Kapil is a Chartered Accountant and finance leader with 20+ years of experience across FMCG and E-commerce. He has held senior roles in Unilever and Amazon, including a global finance leadership role supporting Amazon’s Customer Service teams in 52 countries. He is currently the CFO for Amazon India’s consumer business, driving innovation and digital transformation.

Sunanda Ramakrishnan
Sunanda has 20 years of experience using data, digital solutions, and AI to solve business problems. She specializes in analyzing large datasets, identifying trends, and creating predictive insights that support growth and opportunity planning. She has led global digital strategy and enterprise tech platforms and currently leads data and analytics teams across 10 European countries.

Tushar Kumar
Tushar is a global business leader with 15+ years of experience driving growth, leading large cross-functional teams, and steering business transformations across the US, Latin America, Europe, and Asia. He uses AI, analytics, and strategy frameworks to solve complex business challenges and optimize ROI.

AI in Finance | Session 2: AI in Financial Planning and Decision Support

AI is reshaping the dental industry: sparking both innovation and anxiety. Will AI replace dentists? Automate diagnosis? Eliminate human expertise? In this candid conversation hosted by AAIA Global, Josh Gwinn (CEO, Optimize Practice Alliance & AAIA Denver Chapter President) and Manji Pal (Founder & CEO, Resonate AI) unpack the truth behind the hype.

They’ll explore how AI is changing patient care, operations, and growth strategy and what this means for dental entrepreneurs who want to lead rather than lag. Expect honest insight, practical examples, and real-world guidance for integrating AI into your practice with confidence. Whether you operate a single clinic or oversee a multi-location group, this session will challenge assumptions, inspire new thinking, and connect you with peers shaping the next era of dentistry.

About the Speakers

Josh Gwinn is a seasoned healthcare executive and former U.S. Navy Operations Specialist who built a leadership philosophy grounded in accountability, compassion, and mission-driven teamwork. He has led large-scale operations across national dental and vision brands, including Great Expressions Dental Centers and Gentle Dental, and served as CEO of Hero Practice Services. Josh is now the Co-Founder and CEO of Optimize Practice Alliance, helping dental entrepreneurs build scalable, values-driven organizations.

Manji Pal is the Founder and CEO of Resonate AI, which helps DSOs and group practices convert missed calls into new patients through AI automation. With over a decade in tech, including leadership roles at Microsoft and Houzz, Manji holds five granted patents in Machine Learning and AI for consumer applications and is a member of the Forbes Technology Council.

AI in Dentistry: Disruption or the Biggest Opportunity We’ve Ever Had?

Our next shoAIcase episode takes a deep dive into how AI meets healthcare innovation!

We’re thrilled to host Dr. Geetha Manjunath, the visionary founder of NIRAMAI Health Analytix, to talk about Thermalytix – An AI-Powered, Non-Invasive, Radiation-Free, and Portable System for Early-Stage Breast Cancer Detection

Brief Overview:
Thermalytix is an AI-powered, non-invasive, radiation-free, and portable breast health screening solution developed by NIRAMAI Health Analytix. It leverages advanced thermal imaging and machine learning to detect early signs of breast cancer, offering a painless and privacy-respecting screening experience. The solution is especially impactful for women of all age groups and underserved communities, enabling accessible and affordable early detection.

About the Speaker:
Dr. Geetha Manjunath is the Founder, CEO, and CTO of NIRAMAI Health Analytix, and has pioneered a breakthrough AI-based test for early-stage breast cancer detection using thermal imaging. A Computer Scientist with a Ph.D. from the Indian Institute of Science and management education from Kellogg’s Chicago, Dr. Geetha brings over 25 years of experience in IT innovation, having led AI and data analytics research at Xerox Research and Hewlett Packard Labs before founding NIRAMAI.

She has received numerous national and international accolades, including the CSI Gold Medal, BIRAC WinER Award 2018, and recognition in the Forbes List of Top 20 Self-Made Women (2020). She has also been honored as Accenture Vahini Innovator of the Year by The Economic Times and Women Entrepreneur of the Year 2020 by BioSpectrum India.

Dr. Geetha is the co-author of the book “Moving to the Cloud” and holds 50+ US patents. Her expertise spans Artificial Intelligence, Machine Learning, Computer Vision, Data Analytics, Cloud Computing, and HealthTech Innovation.

AI for Medical Imaging

Payments Business Use Cases in AI

We’re excited to bring you the 8th episode of our ShoAIcase series featuring BrainSightAI, a pioneering company at the intersection of neuroscience and artificial intelligence.

BrainSightAI is redefining how clinicians investigate neurological and psychiatric conditions by combining cutting-edge AI with brain science to accelerate patient outcomes. Their innovative solutions Voxelbox and Snowdrop are transforming clinical workflows and patient care:

- Voxelbox: A world-class fMRI processing engine powered by machine learning, helping clinicians generate advanced brain imaging reports to support more precise clinical decision-making.

- Snowdrop: A patient care app designed to improve treatment compliance, capture holistic patient data from multiple sources (patients, caregivers, and AI), and enhance continuity of care between visits.

Our featured guest, Laina Emmanuel, Co-founder and CEO of BrainSightAI, brings a unique journey across technology, healthcare, and entrepreneurship. With 20 years of experience spanning software engineering, international development, public health, and business leadership, Laina’s career reflects her passion for building sustainable and ethical solutions that drive systemic change. From her early days as a systems programmer at NetApp and Cisco’s Offshore Development Centre at Infosys, to her work in health and education policy, to founding BrainSightAI after her entrepreneurial stints at ISB and MIT’s Entrepreneurship Bootcamp, Laina exemplifies the power of cross-disciplinary innovation.

Join us as we explore the future of AI and the Brain and discover how BrainSightAI is using technology to transform the diagnosis, prognosis, and treatment of neuro-psychiatric disorders.

AI and the Brain

Artificial Intelligence is transforming how we work, communicate, solve problems and the legal profession is no exception. From legal research and drafting to compliance, dispute resolution, and client engagement, AI is reshaping workflows and raising important questions about the future of law and justice.

In this panel discussion, leading voices from across the legal ecosystem will share perspectives on the opportunities, challenges, and future roadmap for AI in law. Together, they will explore what global trends mean for India, how firms and courts are adapting, and what skills lawyers will need in the next five years.

What You’ll Gain:

- Insights on how AI is reshaping legal practice worldwide
- Practical examples of adoption in India and abroad
- The biggest opportunities for firms, courts, and startups
- Discussion on the lawyer–client relationship in an AI-augmented world
- Guidance on the new skills lawyers must develop to stay future-ready

Panelists:

- Sachin Malhan – Co-Founder, Agami. Driving systemic innovation in law and justice; previously led Ashoka’s Changemakers program and founded multiple ventures in education and talent.

- Smita Gupta – Director, GovTech and Public Sector, Jhana AI. Focused on responsible and open AI to expand access to law and justice.

- Surabhi Dua – Senior Director, FTI Consulting. Expert in financial valuations and damages in international arbitration and litigation, with deep insights into legal practice transformation.

Moderator:

Renu Gupta, Olive Law I Disputes Practitioner I Commercial Litigation and Arbitration I Technology and AI

Renu is an experienced commercial lawyer. She has 17 years of experience in commercial litigation and arbitration. She specialises in corporate and commercial laws and has general sector expertise, with focus on construction, real estate, oil, gas and energy. She also advises clients on contracts, pre-litigation strategy, trial strategy and mediation.

Where Are We Headed? A Roadmap for AI in the Legal Profession

Marketing has always been about connecting with the right customer, with the right message, at the right time. What’s different today is the speed, scale, and intelligence AI brings to the Martech stack.

From search and content optimization to partner ecosystems and AI-driven personalization, marketing leaders are navigating a landscape where some fundamentals remain timeless, while others are rapidly evolving.

This session will explore how AI and modern Martech are:

• Transforming customer acquisition and lifecycle marketing
• Driving personalization and predictive engagement at scale
• Enabling marketers to measure ROI with new data and attribution models
• Redefining collaboration between product, marketing, and customer success
• Opening up entirely new distribution channels through AI and autonomous agents

Panelists will share real-world use cases and practical insights on how marketing leaders can balance enduring principles with disruptive technologies

Panelists:

• Sanjay Manchanda, Chief Marketing Officer, Vendasta
• Pavel Fabrikantov, SVP of Product, Semrush
• Greg Malen, Head of GTM, Pixis.ai

Moderator:

Omar Nawaz, Global Executive Director, Applied AI Association

Marketing in the Age of AI: What’s Changing, What’s Enduring, and What’s Next

Artificial Intelligence is transforming the finance function across industries. From automating processes to enabling data-driven strategic insights, AI is shaping how finance leaders operate today and prepare for tomorrow.

This is the first session of the “AI in Finance” series, hosted by AAIA, featuring a conversation with global leaders. The discussion will cover:

- The history and evolution of AI in finance
- Real-world use cases and technology applications
- AI’s integration with blockchain and other emerging technologies
- Governance, risk, and compliance challenges
- Future trends and long-term impacts on corporate finance

Speakers

Chetan Venugopal – Co-founder, Pierian Group of Companies
A Chartered Accountant and business leader, Chetan has built Pierian into a 2,500+ professional services firm across finance, analytics, and tech solutions. He has also served as Independent Director at IRFC and leads impactful youth skill development initiatives in India.

Kabir Ahmed Shakir – Chief Financial Officer, Tata Communications
With three decades of global experience in FMCG and technology, Kabir is a purpose-driven leader passionate about delivering customer value, empowering teams, and leading with emotional intelligence.

Shruti Kashyap – VP – Distributed Trade Technology, Unilever | Head of IT, South Asia
Recognized by Economic Times as “40 under 40 Business Leader” and “Most Powerful Women to Watch in Business” (2023), Shruti leads digital transformation across Unilever’s €8Bn South Asia business. She pioneered Shikhar (India’s largest eB2B platform) and spearheaded AI-driven Lighthouse factories recognized by the World Economic Forum.

Moderator

Anita Bhat Zutshi – Finance Committee Chair, AAIA India Chapter and Former Global CFO, Unilever Ice Cream
A veteran finance leader with 30+ years of international experience in FMCG, pharma, and technology, Anita is known for driving business transformation and digital innovation at scale.

AI in Finance | Session 1: Introduction to AI in Corporate Finance

> Stage @ 3:30PM.

Six startups focused on applying AI to key industry verticals important to Memphis and beyond will be pitching. Both the local and livestream audiences are invited to provide feedback to the teams via an online survey to be shared during the event. There is also an open invitation to investors from larger markets to attend the live stream, creating a valuable opportunity for startups to connect with potential investors.

By attending, you’ll have the chance to engage with Memphis’ most ambitious entrepreneurs, applying AI to solve specific problems and challenges in the market, as well as engage with the startup ecosystem that supports the city’s vibrant entrepreneurial community.

This Pitch Day culminates months of effort initiated in April by the AAIA Memphis Chapter to evaluate the city’s applied AI startup ecosystem, including a June pitch rehearsal via the Memphis AI & AR Meetup. Connor Messina of CJ Drones, and JC Smiley of the Memphis Tech Scene Newsletter were instrumental is this endeavor—highlighting local collaboration and ecosystem development.

Yashas Tiptur Ramesh pitching:
Numsage - A supply chain data analytics platform, empowering your business by transforming complex data into actionable insights for smarter decision-making.

Fatih Şen pitching:
Merjek - An AI-powered GPT platform for academic advising.

Marvin Stockwell & Kathryn Hicks pitching:
BVO (Baron Von Opperbean) - An immersive adventure, an experiential alternate reality powered by BVO’s proprietary AI guide technology.

Christopher Bulin pitching:
ClarityAxis - Strategic tools and partner ecosystems built to eliminate the noise and guesswork from got-to-market execution.

Josh Wadell pitching:
VisaLaw - AI driven platform that empowers immigration professionals in their everyday work.

Connor Messina & Jeff Morris pitching:
CJ Drones - A Memphis-based delivery drone service revolutionizing logistics. With autonomous AI driven route optimization for last-mile delivery.

Applied AI Pitch Day

Join us for the launch of the Toronto chapter of the Applied AI Association! Discover why Toronto is at the forefront of building a responsible, innovative, and talent-powered AI ecosystem. This interactive event brings together leaders in responsible AI, workforce development, and applied technology to explore how our city is shaping the future of tech—grounded in trust, inclusivity, and real-world impact.


What to Expect:

- Explore Toronto’s unique strengths in AI research, industry, and talent pipelines

- Learn how ethical frameworks, community-building, and diverse skills fuel our city’s leadership

- Hear real-world stories from organizations deploying responsible AI

- Connect with peers passionate about advancing Toronto’s AI community


Speakers:

- Charitarth Bharti, Privacy and Responsible AI Consultant, Accenture — Specialist in AI ethics, policy, and legal frameworks

- Prieeyya Kaur Kesh, Founder, Our Wave — Expert in AI-driven workforce development and digital learning

- Suhas Pai, CTO, Hudson Labs (Bedrock AI) & Co-Chair, Toronto Machine Learning Society Summit — Applied AI architect, startup mentor, and community builder


Moderator:

Anne-Marie Enns


Whether you’re an industry veteran, a student, or simply curious about AI’s role in Toronto, this event is your gateway to the next chapter in our dynamic ecosystem.

Building Trust & Talent: The Toronto AI Advantage

Join us for the next shoAIcase session featuring Hardik Gandhi, Founder & CEO of Zvolv, as he dives into the transformative potential of AI-driven, human-augmented process orchestration. Discover how agentification of business workflows, particularly in finance, logistics, and customer support - can deliver substantial ROI in remarkably short timelines.

Through real-world case studies and live examples, Hardik will explore:

- The promise and power of workflow agentification

- Technical challenges of deploying AI at scale

- Lessons learned from implementing AI across complex business processes

With over two decades of experience spanning R&D leadership at Texas Instruments, sensing technology at Apple, and entrepreneurial success at Zvolv, Hardik brings a rare blend of technical depth and practical insight. Holding 12+ patents in machine learning and signal processing, he is uniquely positioned to guide us through the frontier of AI-powered process innovation.

AI Process Intelligence: Orchestration and Workflow Agentification

As the global energy landscape rapidly evolves, technology—especially AI and generative AI—is emerging as a crucial driver of decarbonization, operational resilience, and sustained competitiveness. This panel will unite experts to explore:

- AI’s influence on renewable energy production and grid optimization
- The role of generative AI in enhancing energy efficiency and asset management
- Practical use cases and future directions for AI-powered energy solutions
- Cross-industry insights on creating sustainable, intelligent energy systems


Meet Our Esteemed Panelists:

- Prakash Menon, Energy & Utility Industry Principal, HCL Technologies
Prakash Menon is an Energy & Utility Industry Principal at HCL Technologies, driving digital transformation through AI, cloud, and next-gen solutions.

- Prakash Kasappa, Business Head - North America Energy, TCS
Prakash Kasappa is a technology leader at TCS, driving AI-led innovation in the energy sector to help companies enhance efficiency and decision-making in a volatile market.

- Hema Sundaram, Division Chief Information Officer, Portland General Electric
Hema Sundaram, Division CIO at Portland General Electric, is a seasoned tech leader with 20+ years in the energy industry, leading efforts in generative AI, cloud migration, and system modernization.

- Moderator:  Vishal Rastogi, Senior Service Delivery Manager
Vishal Rastogi, Senior Service Delivery Manager at Dexian, has 18+ years of experience in IT infrastructure, cloud transformation, and managed services, with a proven track record in driving strategic growth and delivery.

These industry leaders will share insights and practical strategies on leveraging digital innovation to accelerate energy transition.


Why You Should Attend:

- Learn from experts shaping the future of sustainable energy
- Explore cutting-edge AI applications and success stories
- Engage with peers, policy makers, and innovators
- Get inspired to take action in your own organization or community

AI at the Core of Energy Transition: Innovations in Oil, Gas, and Utilities

HR - Human Resources - the "human" part of this acronym, is both at the center and in front of the stage today like never before! AI is another 2 letter acronym which is fighting for the same space. Which one will win? Should it be Human with AI or Human vs. AI?

In this interesting conversation, we plan to bring to light some of the sensitive and serious aspects of what is happening in the world around us. There is a technology catch-up piece that has been haunting the technical crowd. And then there is this "easy-to-do" piece which is enticing the non-tech population. Both sets of people are worried and excited. That leaves the entire population in an anxious state!

Whenever we talk of HR & AI, the topic is always about Talent Acquisition. What about Talent Engagement and Talent Transformation? Is AI at every corner of the Hire-2-Retire cycle? Is it only impacting the workforce or is it impacting HR itself? Are we ready for this sea of change yet?

People in conversation:

Meet Shalini, Professor & AI Strategist at San Francisco Bay University, who will be speaking for Talent Acquisition. And the role of AI in that space.

Meet Recha, Strategic HR & OD Leader and also an Executive Coach! She is a die-hard HR practitioner for over 2 decades and has cut across all functions of HR. What makes her interesting is her dabbling with AI with a keen sense of purpose! She will be talking about the Talent Transformation space.

And whose job is it to engage with Talent? Obviously, the business! And that is what GD will be shedding light on! Throughout the lifecycle of an employee in an organization, it is the business's responsibility to keep engaging and involving the employee in meaningful ways!

Listen to this conversation which will be food for thought and fun!

Humans with AI or Humans vs. AI

Join us for Episode #5 of the ShoAIcase Series, presented by the Applied AI Association (India Chapter), where we spotlight pioneering work at the intersection of AI, industrial intelligence, and scalable real-world applications.

This episode features a compelling conversation with the leadership team of Ekfrazo Technologies, an AI-first company redefining how businesses leverage visual intelligence and agentic AI for industrial and enterprise transformation.

What to Expect:

Discover how Indus Vision is harnessing domain-adaptable AI that fuses computer vision, language models, and real-time data context to unlock new levels of automation and insight across manufacturing, logistics, and infrastructure sectors.


Speakers:

Nithesh Hegde – Founder & CEO, Ekfrazo Technologies
A leader with a vision to humanize AI, Nithesh is driving personalized, ethical, and scalable solutions that transform customer, employee, and operational experiences.

Sudiip Gupta – CTO, Ekfrazo Technologies
A hands-on innovator at the cutting edge of AI, computer vision, and electronics, Sudiip is known for developing breakthrough solutions that solve real-world industrial problems.


Your Takeaways:

- Learn how agentic AI is transforming real-time decision-making

- Understand scalable visual intelligence for industrial edge devices

- Explore use cases powered by next-gen AI infrastructure


Area of Focus:

Applied AI for Visual Intelligence and Agentic AI, enabling the future of industrial automation.

Indus Vision: AI powered next gen industrial automation

This session will explore how the convergence of artificial intelligence and blockchain technology is redefining the banking sector. Panelists will examine key innovations, from decentralized finance and intelligent automation to enhanced compliance and fraud prevention. The discussion will also look at the challenges & opportunities in building trust, navigating regulation, & creating truly intelligent financial systems. Generative AI deserves special focus & not just as a subset of AI; it’s a transformative leap that’s reshaping how banks & financial institutions create, communicate, & innovate. Blockchain represents a foundational shift in how trust, value, & transactions are managed.

Panelists:
- Ron DiIorio, AI innovator, Blockchain Strategist, Founder, Bax Holding
- Shaun Gehring, VP of Data Engineering & Analytics, Wells Fargo
- Conleth O’Connell, Ph.D., Senior Advisor, VALR Advisors
- Pablo Biggs (Moderator), AAIA Charlotte Chapter President, Managing Partner, Altreya Consulting, LLC

Speaker bios:
Ron DiIorio is an AI and blockchain expert with 10+ years in decentralized tech, contributing to projects like Minerva, CryptoBreaks, & MIT’s Blockchain Consortium. He combines technical skill with market execution across tech, healthcare, & Web3.

Shaun Gehring is VP of Data Engineering & Analytics at Wells Fargo, leading platforms for 300,000+ users. He has a strong record in AI-driven business solutions, holds multiple patents, & shares insights through blogs and talks.

Dr. Conleth O’Connell is Senior Advisor at VALR Advisors, where he advises global enterprise software companies through transformational revenue growth. He’s held leadership roles driving innovation at the intersection of data, risk, & customer value.

Pablo Biggs, Managing Partner of Altreya Consulting & founder of SIMmersive Inc., drives AI & immersive tech solutions across industries. His major project including guiding a Fortune 500 company out of bankruptcy & securing a $908M acquisition.

The Future of Finance: Where Banking, AI, and Blockchain Collide

Join us for an engaging panel discussion that goes beyond the hype to explore the real-world impact of AI in marketing. This month’s session features trailblazers who are not just using AI to optimize processes - but to reimagine how marketing is done.

From creative automation and personalized content to brand storytelling and AI-assisted workflows, our panelists will share frameworks, case studies, and hard-won lessons from the frontlines.

Panelists:

Sowmya Moni, Founder, WiBD India Foundation
A marketing veteran with over 25 years in the tech industry, Sowmya integrates AI into product development and advisory. She’s recognized globally as a thought leader and is driving inclusive change through Women in Big Data India.

Neeraj Sancheti, Founder & CEO, Kreativ Street
A champion of Slow Marketing, Neeraj brings a human-first approach to AI integration in brand strategy. His work blends creativity and automation for clients like Philips, HCLTech, and Coforge, focusing on building trust-driven, AI-powered marketing systems.

Aji Issac Mathew, CEO & Co-Founder, INT TechShu
With 20+ years of experience in digital transformation, Aji leads a company where AI powers 30–40% of operations. He works with major Indian brands like Aditya Birla Group, Tata, and Dr. Reddy’s, and regularly mentors CXOs on using AI effectively. A passionate teacher, he also speaks at leading B-schools and platforms like IIMB, XLRI, and Stanford Seed.

Moderator
Swetha Sree Kannan, AI Marketing Director, Toss The Coin
Swetha specializes in AI-powered storytelling and campaign design. With a deep focus on generative AI, creative strategy, and customer segmentation, she leads AI-driven marketing experiments and helps brands scale human+machine collaboration.

What to Expect:

- Real-life use cases of AI in content, SEO, and customer journeys
- Challenges and solutions in implementing AI at scale
- Insights into the future role of marketers in an AI-powered world

AI + Marketing: Interesting Aspects of Deliberation

Education transcends all layers, classes and strata of society. There is always this challenge of finding the best teacher. There always also is a challenge of having sincere students.

Will AI help? Will it make education holistic? Will it stay within ethical boundaries? What should we do to build the guardrails? Will it complicate things more?

Let's hear from those who shape policies, have experimented with AI in their classrooms, and possess forward-thinking insights and advice for the education community. Who better to speak on this than our professors, who are both beneficiaries and, at times, victims of AI?

Panelists and moderator:

Dr. Chris Abraham is currently the CEO & Head - Dubai campus and Director – Executive Education, SP Jain School of Global Management. He is a globally recognized as a thought leader in the areas of Innovation, Design Thinking, Behavioral Design, Neuroscience of Decision Making, Future of Education, Science of Happiness, Leadership, Human Potential HRM, Entrepreneurship, ESG, Marketing & Strategy.

Professor Kanchana Mendes is an experienced educator, researcher, and an advocate for equitable education for over 30 years. She has been actively involved in the field of AI, both in the classroom as a teacher as well an in policy, in her current role as the Dean for Curriculum, Instruction and Assessment at her college.

Dr. Anupam Das is an Associate Professor at the Indian Institute of Management Kozhikode with a keen interest in the evolving intersections of communication, digital media, and artificial intelligence. His work explores how AI-enabled platforms are reshaping human interaction, organizational communication, and cultural production.

The moderator for this brilliant panel is Ms. Anita Bhat Zutshi who is a veteran CFO of 30 years from Unilever. She was the Global CFO of the Icecreams Division of Unilever until recently. She epitomizes “igniting positive impactful change” and has a passion for making things happen.

Impact of AI in the Field of Education

Unlock the future of public relations with a dynamic exploration of how artificial intelligence is reshaping the industry. This engaging session brings together leading experts to share actionable strategies and real-world examples for leveraging AI in your PR toolkit.

Attendees will gain insights into:

- AI-Driven Media Monitoring & Sentiment Analysis.  Discover how real-time dashboards and tone detection reveal emerging trends and public perception shifts, allowing teams to proactively shape messaging.

- Hyper-Personalized Audience Segmentation.  Learn how AI enables precise audience targeting that goes beyond basic demographics, while addressing the challenges of privacy, ethical personalization, and diverse cultural contexts.

- Predictive Analytics for Proactive PR.  See how forecasting tools and scenario simulations help anticipate media trends and guide strategic decision-making before narratives take hold.

- Real-Time Crisis Detection & Management.  Understand the power of anomaly detection and automated alerts for faster crisis response, and why human oversight remains crucial for nuanced situations.

- Transparency, Bias & Ethical AI Communications.  Explore best practices for AI disclosure, bias mitigation, and building trust through responsible communication in an era of AI-generated content.

- Human-AI Collaboration in PR Campaigns.  Find out how to blend AI-powered efficiency with human creativity, maintaining authenticity and editorial voice while optimizing campaigns.

Don’t miss this opportunity to gain practical knowledge and future-proof your PR strategies with the latest advancements in AI.


Panelists:

- Rob Davis - Chief Digital Innovation Officer, MSL Group
- Matt Dzugan - Sr. Director, Data, Muck Rack
- Brenden Lee - Director, Corporate Communications, Yahoo
- William Lewis (Moderator) - Applied AI Association Charlotte, NC Chapter, and Sr. Media Research Specialist, Muck Rack

Public Relations in the World of Artificial Intelligence

Presented by

About this talk

Applied AI Association (AAIA)