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AI + Marketing: Interesting Aspects of Deliberation

Presented by

Applied AI Association (AAIA) India Chapter

About this talk

Join us for an engaging panel discussion that goes beyond the hype to explore the real-world impact of AI in marketing. This month’s session features trailblazers who are not just using AI to optimize processes - but to reimagine how marketing is done. From creative automation and personalized content to brand storytelling and AI-assisted workflows, our panelists will share frameworks, case studies, and hard-won lessons from the frontlines. Panelists: Sowmya Moni, Founder, WiBD India Foundation A marketing veteran with over 25 years in the tech industry, Sowmya integrates AI into product development and advisory. She’s recognized globally as a thought leader and is driving inclusive change through Women in Big Data India. Neeraj Sancheti, Founder & CEO, Kreativ Street A champion of Slow Marketing, Neeraj brings a human-first approach to AI integration in brand strategy. His work blends creativity and automation for clients like Philips, HCLTech, and Coforge, focusing on building trust-driven, AI-powered marketing systems. Aji Issac Mathew, CEO & Co-Founder, INT TechShu With 20+ years of experience in digital transformation, Aji leads a company where AI powers 30–40% of operations. He works with major Indian brands like Aditya Birla Group, Tata, and Dr. Reddy’s, and regularly mentors CXOs on using AI effectively. A passionate teacher, he also speaks at leading B-schools and platforms like IIMB, XLRI, and Stanford Seed. Moderator Swetha Sree Kannan, AI Marketing Director, Toss The Coin Swetha specializes in AI-powered storytelling and campaign design. With a deep focus on generative AI, creative strategy, and customer segmentation, she leads AI-driven marketing experiments and helps brands scale human+machine collaboration. What to Expect: - Real-life use cases of AI in content, SEO, and customer journeys - Challenges and solutions in implementing AI at scale - Insights into the future role of marketers in an AI-powered world
Applied AI Association (AAIA)

Applied AI Association (AAIA)

1789 subscribers22 talks
AI
Grow, learn and connect with global thought leaders, tech providers and companies deploying AI for business. The AAIA is dedicated to helping connect AI technology companies and thought leaders with businesses looking to deploy and use AI to improve productivity and efficiencies.
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