Marketing in the Age of AI: What’s Changing, What’s Enduring, and What’s Next

Marketing has always been about connecting with the right customer, with the right message, at the right time. What’s different today is the speed, scale, and intelligence AI brings to the Martech stack. From search and content optimization to partner ecosystems and AI-driven personalization, marketing leaders are navigating a landscape where some fundamentals remain timeless, while others are rapidly evolving. This session will explore how AI and modern Martech are: • Transforming customer acquisition and lifecycle marketing • Driving personalization and predictive engagement at scale • Enabling marketers to measure ROI with new data and attribution models • Redefining collaboration between product, marketing, and customer success • Opening up entirely new distribution channels through AI and autonomous agents Panelists will share real-world use cases and practical insights on how marketing leaders can balance enduring principles with disruptive technologies Panelists: • Sanjay Manchanda, Chief Marketing Officer, Vendasta • Pavel Fabrikantov, SVP of Product, Semrush • Greg Malen, Head of GTM, Pixis.ai Moderator: Omar Nawaz, Global Executive Director, Applied AI Association