Name: AI-Powered Search and Agents: Transforming Customer Experiences with Discovery, Personalization, and Beyond
Start: 2025-06-24T17:07:00Z
End: 2025-06-24T17:07:48.000Z
Location: BrightTALK

Learn how to bring AI to real-world experiences quickly, efficiently, and responsibly, powered by Google's most advanced technology and models. Explore tools from Google Cloud that make it easier for developers to build with AI and new AI-powered experiences across our cloud portfolio. Powered by AI, uplevel customer service, enhance employee productivity, automate business processes, and more. 

Join our product management leadership for the latest Cloud AI roadmap session. Get a 20-minute, fast-paced briefing on our product strategy, recent advancements including Gemini 3 - our most powerful model yet, built on agentic reasoning and multimodality.

AI Roadmap Series: Cloud Innovation

AI is moving at unprecedented speed. Your competitive advantage no longer relies solely on having the best AI tools, but on your people knowing how to use them to drive business value. This strategic webinar delivers the blueprint for creating an AI-fluent organization. We'll show you how to design a practical, future-proof AI skills development framework that quickly elevates technical and non-technical teams, turning your workforce into a powerful, competitive differentiator.

The AI Skill Shift: Creating a Culture of AI Fluency and Skills for Rapid Digital Transformation

Six months ago at Google Cloud Next '25, a standing-room-only session with executives from Anthropic, Databricks, Oracle, SAP, The Enterprise AI Playbook: Five Must-Have Strategies, outlined five essential strategies that every enterprise needs for AI success. Given the rapid pace of change, are those strategies still valid? Half a year later, the market and technology have matured. Join executives from Anthropic, Databricks, Oracle, and Google Cloud as they reconvene to discuss how the core playbook has evolved and discuss the hard-won lessons from the last six months. They will dive back into which of the original five strategies remain critical, which have been obsoleted, and the new imperatives organizations must adopt today to successfully move from pilot projects to production-grade, responsible AI at scale.

The Five Essential Enterprise AI Strategies: Six Months Later with Databricks

Unlocking a true step-change in productivity requires more than just a chatbot, it requires scaling AI agents that can securely automate complex workflows. This session explores how Google’s AI platform is designed to transform work by empowering every individual to be a force multiplier. We’ll show real-world examples of how customers are using Gemini and Google Workspace in their organizations today, and demos of use cases that highlights how to connect your company's data and the tools you already use.

Gemini Enterprise and the New Way to Work

Leading companies are already deploying intelligent AI Agents that operate independently to execute tasks, leading to measurable business value. This agent-driven shift is delivering rapid returns, with a high percentage of early adopters (88%) achieving positive ROI within their first year. Drawing on insights from our comprehensive global study of 3,466 business leaders, The ROI of AI 2025, this webinar will equip you with a blueprint to move past experimentation and scale your AI initiatives for maximum commercial impact.

The ROI Blueprint: How to Scale AI Agents for Measurable Business Value

Five Essential Enterprise AI Strategies: Six Months Later with Oracle

From Theory to Reality: Revisiting the Five Essential AI Strategies That Work Now

Revisit the concepts discussed and get the strategic takeaways. Ask questions and interact with the leading industry experts to further advance your knowledge.

Module 4: Key learnings and QA

Successfully leveraging AI in manufacturing is not a one-off project; it's a continuous journey of innovation and adaptation. Jake and Jim will discuss the  need  of an open ecosystem of partners to deliver a breadth of customer solutions. A trusted community of partners can help you move from experimentation, to acceleration, to scale.

Zoom in: Building Continuous AI Innovation & Adaptation

The next frontier of AI-driven value in manufacturing lies not just within our own four walls, but in the intelligent connections we build across our ecosystem. Berardino and Jake will discuss how you can go beyond internal optimization to how AI can unlock collaborative advantages with suppliers, customers, or technology partners in an interconnected value network.

Zoom out: AI-Driven Ecosystem Opportunities & Strategic Alliances

Module 3: Key learnings and QA

Orchestrating the seamless flow of data from edge and enterprise systems is crucial for unlocking the full potential of scaled AI. This discussion will delve into critical OT/IT integration points and show you how AI can give you a holistic view of operations.

Zoom in: Optimizing Data Flow from Shop Floor and Enterprise Systems

To truly unlock AI's transformative potential in manufacturing, you need a proactive, enterprise-wide data strategy. This strategy needs to address how critical data is collected, stored, governed, integrated, secured, and ultimately leveraged for AI-driven insights. Jake and Walker will discuss how you can architect the foundational pillars of such a strategy, ensuring your data becomes a competitive asset, not a liability.

Zoom out: Data Strategies for AI-Powered Manufacturing

Module 2: Key learnings and QA

Learn how to manage AI costs across various model and project deployments. Dave and Eric will focus on key areas such as strategies for projecting AI spend at both the workload and enterprise level, implementing cost showback mechanisms, optimizing AI spending, and developing business plans and forecasts using ML and GenAI.

Zoom in: Effectively managing AI costs

Adopting AI successfully needs a comprehensive view of the technology and financial footprint, far beyond initial software or pilot costs. Enterprise-wide AI encompasses infrastructure upgrades, specialized talent acquisition and training, data management, integration efforts, change management, and more. Join Jake and Jonathan to learn more about the critical cost levers for strategic AI planning.

Zoom out: Modeling for Scaled AI

Module 1: Key learnings and QA

From AI agents that are revolutionizing how businesses operate, to critical infrastructure, Praveen will talk about how Google Cloud is at the forefront of this shift, empowering hundreds of organizations to transform experiences across critical areas of the manufacturing value chain.

Zoom in: AI-enabled operations of the future

Poor search and navigation can lead to significant revenue loss, with $2 trillion lost annually due to search abandonment globally. This webinar explores how AI offers a powerful solution to win over customers and increase revenue. Attendees will learn how AI capabilities help commerce companies across retail, media, and entertainment improve customer journeys, and enhance their ability to help customers find and deliver what they want, ultimately driving greater engagement, conversion, and customer satisfaction for Google Cloud users.

AI-Powered Search and Agents: Transforming Customer Experiences with Discovery, Personalization, and Beyond

Artificial Intelligence

AI Models

Generative AI

Customer Experience

Customer Care

Business Transformation

Conversational AI

Automation

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

AI-Powered Search and Agents: Transforming Customer Experiences with Discovery, Personalization, and Beyond

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About this talk

Google Cloud AI