Name: The State of Managed Services
Start: 2025-11-20T16:00:00Z
End: 2025-11-20T16:00:27.000Z
Location: BrightTALK
Rating: 5

Intelligence and advice powered by decades of global expertise and comprehensive coverage of the tech markets. From R&D to ROI, we identify your greatest opportunities and move the industry forward.
At Omdia, we are different because we have the humility to listen. It’s what sharpens our intelligence and powers our partners into action. We believe that true leadership isn’t just about giving direction. It starts with listening and understanding, then acting decisively and with purpose.When we partner together, we can move your business forward, and with it, the entire industry.

Discover how telcos are reinventing their networks and strategies to thrive in a fast-changing digital world. This session dives into how AI, optical innovation, and fixed-mobile convergence are powering new revenue opportunities and enabling next-generation connectivity.

Networks Reimagined: AI, Monetization, and the Next Wave of Telco Innovation

Join us for an in-depth look at the future of connectivity. We’ll explore the shifting landscape of fixed broadband and emerging access technologies, examine how telcos are redefining the connected home experience, and uncover the transformative impact of edge AI on network infrastructure and service delivery.

Broadband Futures: Innovation, Access, and Intelligence at the Network Edge

Join Omdia's experts for a dynamic, insightful webinar diving into the trends shaping media today and the predictions that will define its future. From the rise of microdramas and the growing influence of gaming in the attention economy, to evolving video strategies, next-generation partnerships, and the unstoppable global impact of Korean content, this session will explore what's driving audiences and revenues right now.

Key topics include:
• How short-form storytelling will mature and monetize
• Where gaming and video will converge next
• The next wave of global content powerhouses
• New hybrid business models across streaming, social, and platforms
• How AI will accelerate creation, distribution, and personalization

Whether you're a streamer, broadcaster, studio, brand, or tech company, you'll gain fresh data, strategic foresight, and actionable takeaways to navigate this rapidly evolving landscape.

What's hot in media and entertainment

Three major shifts are redefining the MSSP market right now. Driven by macroeconomic pressure, geopolitical conflict, and rapid AI adoption, customers are demanding more from their security partners. Here is what stands out:

- Tightening Compliance: Organizations need partners to navigate complex, multi-market regulations.

- Infrastructure Regulations: Expanding rules in BFSI, telcos, and manufacturing require a mix of technical and regulatory expertise.

- Service Expectations: There is a premium on "white glove" service and tailored, long-term guidance.

Watch the full Trend Watch for the complete analysis and stay tuned for our upcoming Omdia Universe on Managed Detection and Response.

MSSP in 2025 and beyond

What key factors will define the telecom industry in 2026? Our latest analysis identifies several key trends:

- Cash flow has reached record levels for the second consecutive year. 
- Capital efficiency is improving as revenue growth returns. 
- Investor confidence is increasing, reflected in stock performance. 
- Regulatory barriers are easing in major markets. 
- Next-generation infrastructure development is accelerating, including 5G evolution and 6G testing.

Financial recovery, regulatory changes, and technology development are creating new opportunities for the telecom industry.

Watch our expert analysis to understand how these trends are impacting the industry.

2026 Telecoms - A year of positive momentum

Global AI glasses shipments are forecast to exceed 10 million units by 2026. Ambient AI is now moving from concept to everyday life.

This is a pivotal step in a more "Connected Life," where devices, services, and ecosystem, and service work as one.

* Ubiquitous AI: Mobile AI app downloads surpassed 1.4 billion in just three years, signaling mainstream demand.

* Ecosystems approach: We are shifting from standalone devices to scenario-driven ecosystems that adapt to diverse contexts and use cases.

* Service Innovation: AI agents are evolving to anticipate needs and redefining user interactions.

Explore our new forecast analysis for the implications for product, partnerships, and go-to-market.

Connected Life - AI Glasses to exceed 10 million units by 2026

How can service providers break the 2% growth ceiling in the $1.3 trillion global telco consumer market and unlock new revenue? In our latest Omdia analysis, Michael Philpott and Alzbeta dive deep into the strategies that can transform telco growth in an increasingly saturated market.

Key insights revealed: 
- Quality of experience (QoE) now matters more than raw speed; consistency and reliability is the new differentiator. 
- AI-enabled tools can predict and solve Wi-Fi interference issues before customers notice. 
- Premium Gigabit speeds should be reserved for top-tier offerings to avoid a race to the bottom. 
- AI-powered personalization can drive customer segmentation, identify upsell opportunities, and reduce churn risks.

Watch the full video to discover how AI is reshaping customer engagement and driving both operational savings and ARPU growth.

Growing the telco consumer business

In this exclusive interview, Omdia’s Ronan de Renesse explores Europe’s urgent push for digital sovereignty. As AI transforms telecoms, countries like France, Germany, Italy, and Spain are prioritizing local infrastructure to safeguard data, reduce reliance on hyperscalers, and strengthen national security. Discover what this means for the future of European tech independence.

Digital sovereignty & AI: Why local infrastructure matters

In this Network X 2025 interview, Omdia’s Mariana Zamoszczyk explains why cybersecurity tops the list of consumer service priorities for telecom operators. Discover how rising support costs, consumer expectations for secure networks, and shifting market dynamics are turning cybersecurity from a retention tool into a strategic opportunity.

How consumer cybersecurity can unlock new revenue streams for telcos

Edge computing is finally delivering on its promise - and AI is the catalyst. In this exclusive interview, Omdia’s Dr. Kerem Arsal explores how telcos are moving beyond the hype to unlock real commercial value. Learn which markets are leading, the unique challenges facing European distributed RAN, and whether telecoms can truly claim their share of this growing opportunity.

Edge computing meets AI: Real commercial impact

After years of heavy fiber investment, telcos are shifting focus from infrastructure to customer activation. In this exclusive interview, Omdia’s Jaimie Lenderman shares insights from global operators on how the industry is tackling the challenge of turning network deployment into real revenue growth.

From fiber buildout to revenue activation

Despite the buzz around AI at Network X 2025, Omdia’s Dario Talmesio shares a candid view on its real-world impact. In conversation with Scott Bicheno from Telecoms.com, Dario reveals why telcos have yet to see significant cost savings from AI, pointing to data quality issues, system complexity, and the slow pace of transformation. A must-watch for anyone tracking AI’s true role in telecom strategy.

AI in telecoms: Time for a reality check

AI is reshaping the music industry, for better or worse.

From generating new songs to sparking major copyright battles with platforms like Udio and Suno, the technology is challenging how music is made and monetized.

Our latest Omdia Trend Watch video explores:

- Warnings of global revenue losses of up to 25% by 2028
- How leaders like Universal Music Group are pushing for responsible innovation
- The impact of new lawsuits on licensing and creator income
- What comes next for recorded music and publishing in the age of AI

The next year will be pivotal. Watch the full analysis by Simon Dyson, Senior Principal Analyst.

Generative AI and Music

APAC leads AI manufacturing adoption, despite European technology dominance. This East-West divide is shaping the market.

In our new video, Omdia analysts Anna Ahrens and Lian Jye Su explore this paradox and what it means for the industry.

Watch to understand:
- Why APAC manufacturers are scaling AI faster than their Western counterparts
- How a lack of legacy equipment creates opportunities for rapid AI implementation
- The role of massive government investment in driving digital transformation
- How Chinese tech vendors are challenging Western market positions
- Why Chinese manufacturers will need local partnerships for global expansion
- The three key drivers behind China's accelerated AI manufacturing adoption

AI in Manufacturing: East vs West

Our global survey of 20,000 consumers reveals a surprising disconnect: 63% of customers say loyalty programs influence their mobile plan choice, yet 64% don't actually use them.

In this analysis, Omdia experts Nicole McCormick and Pal Karlsen explore what's causing this gap and what telcos can do about it.

Watch the video to discover:
- The #1 reason consumers don't use loyalty schemes
- How HKT's "The Club" and Deutsche Telekom's "Magenta Moments" are succeeding
- The three key ingredients for an effective program: relevance, simplicity, and brand integration

Telco loyalty programs: Are they worth it?

Our latest Omdia Decision Maker Survey of 1,000 IT leaders highlights critical security gaps, revealing that only 11% of organizations can account for 100% of their data amid the rapid deployment of AI.

Watch the new video with Omdia analysts Adam Strange and Don Tait as they explore the findings:

- Why you can't protect what you don't know you have
- How non-human identities are exploding from a 50:1 to over a 100:1 ratio per human user
- Why 60% of respondents lack confidence in securing non-human identities
- How 84% are using or planning to use AI agents in the next 12-18 months 
- What multi-layered security approaches can mitigate these new risks

The convergence of data and identity security

How is AI creating tangible value in the workplace right now?

In our latest Omdia Trend Watch, Principal Analysts Adam Holtby and Prachi Nema break down two key areas where AI is already delivering significant impact:

➡️ Employee Support: AI agents are revolutionizing IT and HR support. This market is already valued at $1.2bn, and Omdia predicts that by 2027, over 50% of large enterprise support interactions will be AI-powered.

➡️ Collaboration: AI is enriching communication tools with smart meeting summaries and intelligent device features. The total Unified Communications and Collaboration (UC&C) market is forecast to reach $55bn by 2029.

Watch the full episode to see the data and trends behind AI's redefinition of productivity and the employee experience

How AI is transforming everyday work?

IT Support Outsourcing is at an inflection point, and there are no shortage of stumbling blocks to navigate. How do we clear these hurdles and journey towards successful IT Support Outsourcing relationships? It’s time to dissect and address the issues that can make or break the outsourcing experience. 

Leveraging over three decades of experience, Jeff Rumburg, Managing Partner of MetricNet, will dive into real-world case studies, analyzing these obstacles and providing practical solutions to overcome them. 

In this enlightening webcast, you’ll get to:

• Review the 11 major failure modes in IT outsourcing relationships and their impact on performance. 
• Unearth effective strategies to dodge these pitfalls and ensure a mutually beneficial outsourcing contract. 
• Learn how to establish a non-zero-sum perspective in an IT outsourcing contract, fostering a mindset of shared success. 

Don’t miss this opportunity to go beyond the surface-level challenges and dig into the root causes.

IT Support Outsourcing in 2026: Rising Above the Typical Challenges

As generative AI fuels a wave of sophisticated cyberattacks and changes the threat landscape, from deepfake phishing to AI-powered botnets, traditional Security Operations Centers (SOCs) are reaching a breaking point. Alert fatigue, manual processes, talent shortages, and fragmented hybrid environments leave defenders at a constant disadvantage.

In this 30-minute fireside chat, we’ll explore how modern enterprises, MSSPs, and connectivity providers can fight back, by turning AI from a threat into a strategic asset. 
Join us for an engaging conversation on how AI-driven automation is transforming SOC operations, reducing Mean Time to Resolution (MTTR), and restoring control.

Discussion topics will include:

• How attackers are using GenAI to bypass traditional defenses at scale
• Why SOCs are struggling across industries - not just regulated sectors
• Real-world examples of AI-augmented threat detection and response
• Best practices for accelerating root cause analysis and streamlining lifecycle management

Whether you operate an enterprise SOC or deliver managed detection and response services, this session will offer actionable insights to modernize your security posture and stay ahead in an AI-accelerated threat landscape.

AI-Driven Cyber Resilience: Transforming SOC Operations for Modern Enterprises and MSSPs

Managed Service Providers face mounting pressure to adapt to rapid shifts in technology, increasing cyber threats and tightening demands around regulation and compliance. Making all of this more complex is the increasing role of artificial intelligence and living up to customer expectations in an “I want it now” world.

We’ll ask a panel of top MSPs which trends – including the role of AI in automation, constant cyber threats and the challenges posed by tool sprawl – they’re focused on as 2026 approaches.

Expect to hear how:

· AI can deliver ROI and make your MSP business more efficient.
· To tailor cybersecurity offerings for customers in an increasingly hostile environment.
· To scale your business by focusing on high-margin services, building strategic partnerships and automating operations.

How Top North American MSPs Are Navigating the Shifting Tech and Business Landscape

AI is both a technology that MSPs have to deliver and support for their customers as well as holding the potential to transform their own operations. There is a need to deliver AI solutions that are secure, meet compliance regulations and produce the anticipated productivity gains. 

Given those demands, how are MSPs reacting to AI and what potential does it have to positively transform the life of a managed service provider and their customers?

The MSP AI Journey: How AI is Impacting the World of MSPs

Are you operating at the same level as the world’s best MSPs or falling behind?
In today’s fast-evolving managed services market, true success isn’t about simply delivering great technology, it’s about mastering the business behind it.
Join ConnectWise Service Leadership for this exclusive global webinar and discover the strategies, data, and practices that set top-performing MSPs apart.
Powered by the latest Service Leadership Index™ (SLI) Insights, the industry’s most comprehensive benchmarking and diagnostic platform, this session will show you how to turn performance data into business advantage, helping you grow faster, improve profitability, and build a more resilient organisation.
Whether you’re a business owner, finance leader, or operations manager, you’ll leave with clear, actionable strategies to strengthen your margins, sharpen your operations, and elevate your business performance for 2026 and beyond.
Don’t miss your chance to see how your MSP stacks up and what steps you can take now to join the top performers.
 
Key Take-aways:
• Benchmark Like the Best: See how top MSPs use the Service Leadership Index™ to pinpoint strengths, fix weaknesses, and outperform the competition.
• Unlock Profit Power: Learn the specific metrics that drive growth, margins, and long-term profitability.
• Compensation That Works: Get exclusive MSP compensation data and learn how top performers use pay, incentives, and culture to attract and keep the best talent.
• Master Operational Maturity: Discover the habits that fuel efficiency, service excellence, and Operational Maturity Level™ (OML) advancement.
• Lead with Data: Transform benchmarking insights into strategic decisions that boost revenue and reduce risk.
• Scale Smarter: Apply proven growth levers optimised pricing, cost management, and recurring revenue models to achieve sustainable success

From Insight to Impact: What Top-Performing MSPs Do Differently

In a rapidly evolving managed services landscape, Managed Service Providers face unprecedented challenges and opportunities driven by platform innovation, AI adoption, and ever-tightening compliance requirements. This panel brings together leading European MSPs and Trend Micro experts for a candid discussion on how automation and advanced security are transforming service delivery and business outcomes. 

Attendees will gain practical insights into navigating complex regulations, mitigating risks, and leveraging AI for operational excellence. Real-world stories will highlight how Trend Micro’s Vision One platform enables frictionless partner success, drives business transformation, and empowers MSPs to thrive amid market disruption. 

Join us to explore actionable strategies that move beyond the hype – focusing on what truly matters for sustainable growth and resilience in the European MSP ecosystem.

Key Takeaways for the Audience
• Gain insights from European MSPs on using automation and AI to enhance security and streamline operations.
• Understand practical approaches to compliance and risk mitigation in a complex regulatory environment.
• Discover how Trend Micro’s Vision One platform supports service provider success through seamless enablement and business transformation.
• Hear real-world MSP stories that showcase operational impact, innovation, and strategies for sustainable growth.

These key takeaways are designed to help you relate the experiences and strategies discussed to your own journey as a service provider.

Beyond the Hype: Europeans MSPs discuss the impact of Platform Innovation, AI and Compliance

MSP Evolution Summit

The managed services industry is rapidly evolving toward "MSP 3.0," moving beyond traditional break-fix support and proactive monitoring. In this new phase, MSPs help clients achieve business outcomes through advanced automation, integrated technology ecosystems and consultative partnerships that deliver strategic value. This is driving explosive market growth, with global revenue projected to reach $595 billion by 2025 and nearly $800 billion by 2033. For executives navigating this landscape, understanding the forces reshaping the MSP ecosystem is essential for survival and competitive advantage. 

Today's service providers face a key inflection point. As buying behaviors evolve, technology stacks grow more sophisticated, and industry consolidation accelerates, the traditional MSP model is giving way to more specialized, security-focused approaches. 

Join Jay McBain, Chief Analyst at Omdia, for an evidence-based examination of the managed services landscape and actionable strategies to capitalize on emerging market opportunities.

Key Takeaways from this session will be:

• Gain insights into how the B2B marketplace ecosystem is redefining channel relationships and creating new revenue opportunities
• Explore how leading MSPs are introducing AI-augmented operations to scale service delivery while maintaining margins in an increasingly competitive landscape
• Understand the strategic advantages of specialization versus generalization, with data-driven insights on which vertical markets offer the highest growth potential
• Examine how M&A trends are reshaping the competitive landscape and creating both threats and opportunities for MSPs of all sizes
• Discover how innovative MSPs are exploring blockchain technologies to enhance security offerings and create new service revenue streams

The State of Managed Services

Managed Hosting

Service Provider

Agentic AI

Cyber Security

Business Transformation

Mergers and Acquisitions

Augmented Reality

Blockchain

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Demand Generation

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Mobile Computing

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Cloud Computing

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IT Governance, Risk and Compliance

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Data Center Management

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Channel Sales

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The State of Managed Services

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