Name: Real Automation, Real Agents, Real Impact: Inside Arc XP’s AI Vision
Start: 2025-09-05T16:23:00Z
End: 2025-09-05T16:24:06.000Z
Location: BrightTALK
Rating: 5

Welcome to the AWS for Media and Entertainment Channel, your premier destination for insights and solutions transforming the media and entertainment industry.

Discover how organizations are leveraging AWS's comprehensive cloud services to revolutionize content creation, streamline workflows, and deliver exceptional viewer experiences at scale. Through expert-led webinars, learn about innovations in content production, media supply chain, broadcast solutions, streaming services, and media analytics.

Our channel delivers actionable insights to help broadcasters, streaming providers, production houses, and content creators:

   - Accelerate content delivery workflows
   - Optimize costs and operational efficiency
    - Enhance content monetization
    - Scale seamlessly with global reach
   -  Implement innovative viewer experiences

Join industry leaders, AWS solution architects, and media technology experts as they share best practices, customer success stories, and demonstrations of AWS's media services ecosystem.

Whether it’s your late-night gaming marathon or your F1 watch party or your last mobile banking transfer — you may not see it, but you experience the power of AWS every single day.

AWS is How

In this session, AWS and Wondery join forces to reveal cutting-edge insights into podcast consumer engagement and the untapped potential for creators in the rapidly evolving audio landscape. Through the lens of data-driven innovation, this ession will explore how analytics are transforming content creation, release strategies and the overall listener experience. Finally, it will delve into proven tactics for expanding podcast audiences, with an emphasis on converting casual listeners into premium subscribers, unlocking new revenue streams for creators and platforms alike.

Building and Scaling Engaged Podcast Audiences with Data and Product Innovation

The future of media and entertainment lies in the intersection of technology and content creation. By embracing digital solutions, organizations are transforming content production, distribution and audience engagement. Hear from this panel of media and entertainment leaders as they share their experiences and insights on their innovative journey to accelerate consumer solutions across broadcast, streaming, games, and social platforms.
Nicole Cotham from Pluto TV, a leading Free Ad-Supported Television (FAST) platform, described their innovation philosophy centered on “user obsession” and data and analytics. “Being able to take in that data about our content is extraordinarily valuable,” she stated, highlighting their specific approach to understanding user preferences for enhanced fan engagement.
Pluto TV implemented IMDb’s bulk import option to revolutionize their content discovery capabilities through:
• Refreshing metadata at their own cadence for improved streaming/OTT operations
• Powering their own Elasticsearch implementation for advanced data and analytics
• Sharing benefits across all Paramount Global properties through unified distribution, delivery, and data storage
“Instead of all teams individually refreshing this data, everybody benefits from this one source,” explained Shandana Baca, outlining how centralized metadata management creates measurable operational efficiencies in their content operations.
Thomas Porter described how IMDB’s extensive metadata helps fans rediscover content through virtual production technologies. “The opportunity for fans to rediscover content that maybe has been forgotten, and often the rediscovery is more successful than the original release,” he said. This comprehensive data powers personalized content discovery experiences across multiple streaming platforms including FAST, SVOD, and Advertising-based Video on Demand (AVOD).

How Pluto TV leverages IMDb licensed data through AWS Marketplace to power content strategy and supply-chain innovation

As live sports consumption evolves, fans demand instant, high-quality highlights that enhance their viewing experience in the moment! LIVE Shorts, powered by Quickplay, promises to deliver real-time, AI-driven short-form content that keeps audiences engaged at the moment! 

This session will explore how Quickplay’s Shorts CMS powers and orchestrates multi-partner technologies to create a best-in-class shorts solution for sports content delivery. 

Quickplay will demonstrate how AWS, and its Bedrock AI platform, provides a scalable foundation and intelligent layer to enable seamless retrieval of time-coded sports moments; Quickplay’s orchestration layer and CMS manages a set of partners from AWS Marketplace to ensure ultra-low latency livestreaming, to generate context-aware highlights, and to manage robust data workflows. This is combined with Quickplay’s intuitive front end that enhances consumer engagement with social like features and one-click “join the game now” calls to action. 

Join this session to uncover how LIVE Shorts is setting a new standard for sports broadcasting by increasing viewer retention, optimizing content distribution and providing a dynamic, immersive experience. Whether you're a sports broadcaster, rights holder or technology provider, this session will highlight how AI-driven automation is transforming the way fans experience live sports in short-form.

AI Shorts: The Next Play in Live Sports

A cutting-edge, platform-agnostic solution designed to serve as the epicenter of innovation in the media and entertainment industry. 

By leveraging advanced AI and Gen AI models, Mediacube focuses on optimizing the media supply chain, enhancing operational efficiencies and driving business outcomes across key areas such as content capture, ingest, media processing, delivery, distribution, streaming, and monetization.

Mediacube : Revolutionizing M&E with AI for Enhanced Media Supply Chain Efficiency

Today’s streaming devices – from Connected TVs to streaming sticks – present  challenges to both content owners and consumers. Their Operating Systems are controlled, business models are constrained and the limited hardware power they have is obsolete and unsupported within a matter of years. What if a new way was possible? An approach that combines the power of cloud graphics processing with low latency streaming technologies to deliver new, limitless experiences to any TV in the world. In this presentation, Synamedia’s Nick Thexton (EVP, Media Cloud Services) and Lena Wasikowski (Head of Content) explore the challenges faced by streaming services today and reveal how Synamedia Senza can overcome them to remove revenue shares, open up new business models, distribution strategies, and incredible user experiences. Turn any TV – including disconnected or never connected screens – into the smartest, most capable device you’ve ever seen, without limits.

Next-Gen Streaming: Breaking Free from Connected TVs

Running a large live streaming event, such as the Olympics or Super Bowl, is no easy feat. Massive amounts of data are flowing from CDNs, origin, security and edge services, and devices. Gaining visibility into that data, in one view, is challenging considering it’s dispersed globally. Yet, viewers and advertisers demand a no buffering, error-free, reliable and fast digital experience. As we have seen in the past, just a few points of buffering can lead to social media insults and widespread brand damage. 
Hydrolix, a streaming data lake company, provides a managed observability service that drives the largest live streaming events in the world. In partnership with AWS, Akamai and other cloud providers, Hydrolix ran the Super Bowl and Olympics. For Super Bowl 2025, Hydrolix was the sole multi-CDN observability provider for Fox Corporation. This Q&A session will feature Fox Sr. Director of Engineering, Dilip Singh, and Hydrolix CTOs Todd Persen and Catherine Johnson discussing what it takes to run a major live streaming event from preparation to game time to close. Think ingesting more than 1 petabyte of data a day, running 55,000 queries and 16x raw data compression. It may seem overwhelming but Hydrolix has proven it can be done.

Q&A: Behind the Scenes of Running Major Live Streaming Events

The streaming revolution is reshaping entertainment, but who’s winning the battle for audiences? This session unveils the industry's value chain - how content moves from creation to distribution and ultimately to viewers. It will then dive into exclusive data-driven insights on global streaming trends: Which content is thriving? Which platforms are leading the charge? How are audience behaviors shifting? From rising genres to competitive strategies, discover the key factors driving engagement, retention and growth across regions. Whether you’re a platform executive, content creator or distributor, understanding these trends is essential to staying ahead in an increasingly dynamic market. Don’t miss this opportunity to harness the power of data for smarter, more strategic decisions!

Streaming Datagazing | Unlocking Global Trends

Don’t just manage assets - unlock their full potential. See firsthand how leading media brands cut production time by up to 88%, reduce manual effort and accelerate content delivery with AI-driven workflows and seamless integrations.

Discover how Hogarth scales production with centralized operations, how PMC delivers red carpet content to Getty in minutes, not hours, and how A+E Networks, Hulu and AMC streamline talent approvals to keep content moving.

Join Orange Logic for a deep dive into the strategies powering today’s top media companies. Learn how to automate approvals, optimize workflows and leverage cloud infrastructure like AWS to eliminate bottlenecks and accelerate time to market. In the fast-paced world of media and entertainment, efficiency isn’t a luxury - it’s a competitive advantage.

Revolutionizing Media Workflows with DAM: How Top Brands Cut Production Time by 88%

Cloud deployment is revolutionizing how companies manage, secure and share high-resolution video content across industries. Many industries, especially media and entertainment, are adopting cloud workflows, which enable the streamlined ability to unlock content with cloud resources, dramatically transforming media management, particularly for production teams. The journey into cloud-based workflows continues to evolve, and it’s clear this innovation is here to stay.

Join an expert panel featuring Jonathan Soloman (Cloud Whisperer & Innovation Trailblazer), Adam Jakubowski (BBC Studios), Sean Bicknell (7fivefive), and Mark Hudson (IPV) as they delve into the transformative power of cloud-based media management. They will explore key topics such as cost efficiency, streamlined production processes and the benefits of centralized workflows.

What You’ll Learn:

How cloud media management speeds up production cycles and improves revenue generation through higher-quality content.
The importance of timely, well-managed content in reducing costs, safeguarding assets and enabling efficient remote workflows.
The role of Media Asset Management (MAM) as the “single source of truth,” providing seamless indexing and metadata collection across storage silos and organizations.
Strategies for complicated archive modernization, including transitioning legacy content into modern workflows and the trickle migration concept.

Discover how the cloud empowers organizations to access, manage and repurpose media assets with unprecedented ease and efficiency.

From Chaos to Control: Media Management Through the Cloud

Since the early days, media rights deals have always revolved around where content can be accessed from. But in today’s connected world, users want to access what they want wherever they want. Luckily for consumers (but less lucky for streaming services), most streaming platforms still rely on technology invented over 40 years ago to determine where somebody is. Try Googling VPNs for any streaming site, and you’ll quickly find over 100 million responses. Even with the best VPN detection in place, consumers can still find a way through. Couple this with CDN leaching, password sharing and rampant piracy. 

Surely there’s a better way to protect the billions of dollars of content out there? 

This session by industry-leading geolocation services provider, GeoComply, explains how streaming platforms can continue to let honest users protect their information with VPNs whilst stopping fraudsters in their tracks.

And guess what? Your pizza delivery service is already doing it! Content protection is more than just a safety measure. It’s a powerful tool to grow your business and unlock revenue potential.

Locate Revenue Growth: Unlocking the Power of Secure Content Delivery

As the leading multimodal foundation model provider, Twelve Labs partners with AWS to transform video searchability through its cutting-edge AI technology. By leveraging AWS's compute infrastructure, Twelve Labs builds state-of-the-art video foundation models that process video content with natural language understanding, making previously inaccessible video data as searchable as text. Through AWS, Twelve Labs has optimized its foundation model training process - achieving 10% faster training times while reducing costs by over 15%. This computational efficiency powers Twelve Labs' multimodal foundation models that enable unprecedented video analysis capabilities across more than 100 languages. More than 40,000 developers across industries now utilize Twelve Labs' foundation models to create applications that precisely search, and analyze video content - from sports content management to personalized highlight creation - effectively unlocking the potential of video, the world's largest untapped data source.

TwelveLabs and AWS Provide AI for Advanced Video Intelligence

During this demo, LucidLink will walk you through its latest innovations that are transforming cloud collaboration for creative teams. From mobile access to web browsing and seamless enterprise security, LucidLink has built features designed to remove friction and keep your workflow smooth. Whether you’re in the studio or on the go, LucidLink helps you work smarter, not harder - so you can focus on creating, not managing files. Get ready to see how LucidLink is reshaping the future of creative collaboration.

Time to Create Demo with LucidLink

The sports industry is evolving rapidly, and the NHL is leading the way in innovation. To meet modern fan demands, real-time metadata, operational resilience and scalable engagement are essential.

Join Presidio and the NHL for an exclusive discussion on tackling metadata capture, building a 99.999% uptime video operations center and enhancing fan experiences. This transformation goes beyond efficiency - it unlocks new revenue, dynamic content personalization and deeper engagement.

Discover how real-time analytics, immersive second-screen experiences and AI-driven recommendations are shaping the future of interactive sports entertainment. Don’t miss this conversation on how the NHL and Presidio are redefining the game.

Unlocking the Future of Fan Engagement with Presidio & the NHL

The media landscape is evolving rapidly, pushing broadcasters and publishers to make bold decisions about technology, operations and business models to stay ahead. In this session, Joe Croney, CTO of Arc XP, and Joey Marburger, VP of Content Intelligence, will explore how next-generation technologies - particularly in AI, data analytics and platform design - are reshaping the future of media.
Together, they will trace the evolution of Arc XP’s AI platform and share how it is laying the groundwork for agentic workflows - AI-powered systems that take initiative, assist with newsroom tasks and help editorial teams work smarter and faster. These workflows promise to reduce operational friction, enhance decision-making and unlock the ability to deliver hyper-personalized, audience-first experiences at scale.
Attendees will gain insight into how Arc XP is empowering media organizations to streamline operations, reduce time to market and adapt to shifting consumer expectations. The presenters will also examine the build-versus-buy debate, highlight key considerations for future-proofing technology investments and share how partnerships can accelerate innovation.
Looking ahead to 2025 and beyond, this session will equip media leaders with a vision for agile, AI-augmented operations - and a strategic roadmap to thrive in an increasingly personalized, intelligent and competitive digital media ecosystem.

Transforming Media with Agentic Workflows: The Next Frontier in AI-Driven Audience Engagement and Monetization

As content libraries expand exponentially, media companies struggle to organize, surface and monetize their vast archives. This session explores how multimodal AI (spanning video, audio and images) is reshaping content discovery - empowering broadcasters, studios and streaming platforms to unlock new revenue opportunities and enhance audience engagement. Learn how AI-driven metadata, search and personalization are revolutionizing the way content is found and consumed.

From Archives to Audiences: How AI is Powering the Next Era of Content Discovery

News organizations face an increasing number of challenges including streamlining content production, coordinating efforts across distributed teams, driving audience engagement on a growing number of platforms, improving content and resource efficiency, and adopting new tools and workflows - all while covering breaking news. Learn how Sinclair uses AWS to overcome these challenges while providing 24/7/365 news to its viewers. This session will discuss technical and transformation strategies for maximizing the value of content, accelerating workflows, effectively using ML and generative AI, and increasing viewer engagement.

Never a Slow News Day: Transforming 24/7 News Operations

As the pace of AI disruption accelerates, media companies face a decisive point: adapt with intelligence or fall behind. Join Joey Marburger, VP of Arc Intelligence at Arc XP, and Joe Croney, CTO of Arc XP, for a forward-looking session as they unveil Arc XP’s bold next chapter—an AI-driven vision purpose-built for media organizations navigating this new era.
Unlike traditional roadmap webinars, this session blends visionary thinking, early-access demos, and pragmatic insights to explore how Arc XP is redefining AI as a strategic weapon for media businesses.

Key Topics Covered:
• The High Stakes of AI: Why You Need to Adapt or Be Left Behind
• The uncomfortable truth is that many media companies will not survive AI’s rapid advancements. Learn what the smartest media businesses are doing now to embrace AI as a cornerstone of their competitive strategy.
• Live Product Showcase & Agentic Demo
• Experience a first look at our native vector database—uniquely built into the Arc XP CMS to power next-gen recommendations and personalization—and see our early research agents in action.
• The Big Vision: Where Arc XP (and AI) are Headed in the Next Three Years
• Get a preview of the major initiatives Arc XP is working on to help media companies thrive in a world remade by AI and break free from their dependence on Big Tech platforms.

Real Automation, Real Agents, Real Impact: Inside Arc XP’s AI Vision

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Real Automation, Real Agents, Real Impact: Inside Arc XP’s AI Vision

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AWS for Media and Entertainment