DSU - The Evolving Landscape of Supply Chain Management in the Retail and CPG Industry

In this episode of Data Strategy Unravelled, Khendr’a sits meets with Sam Kline, Principal Data and GenAI Strategist at AWS, to explore the current landscape of the Retail and Consumer Packaged Goods (CPG) industry, diving into the key trends, challenges, and strategies that organizations are adopting to gain a competitive edge. They start by highlighting the importance of data, analytics, and AI/ML in enabling retailers and CPG companies to understand their customers, optimize their supply chains, and drive business growth. Next, Sam delves into the current industry trends, showcasing how retailers are leveraging advanced analytics and AI to optimize in-store and digital experiences, as well as connect their end-to-end supply chain. The two then explore the main challenges facing the industry, such as siloed data and strategies, which create resistance to change. We'll discuss how organizations are responding, including starting small, improving demand forecasting, empowering teams with data-driven insights, and aligning the entire value chain. Sam also provides customer examples showcasing how leading Retail and CPG organizations such as Dominoes have responded to these challenges. They also dive into the role of generative AI, exploring use cases and the importance of strong data foundations and responsible AI strategies. Finally, Sam provides guidance on how organizations can begin their transformation journey, emphasizing a holistic approach addressing people, processes, and technology. Don't miss this insightful look into the future of the Retail and CPG industry!