Service, sell and deliver on a single, unified platform and go from managing customers to delighting them with ServiceNow CRM's AI agents, data and workflows.

Join this webinar to learn how you can use ServiceNow Sales and Order Management to acquire and retain customers. It details how recent innovations in ServiceNow SOM make it possible to dynamically price and quote deals and manage and fulfill orders. You’ll leave with practical tips to reduce your time to quote, order fallout, and churn.

3 Ways to Accelerate Quoting, Contracting, and Renewals

Growing a business requires reliable and consistent field operations. Join our webinar, How Sunoco Transformed Retail Maintenance Operations with ServiceNow, which leads you through the energy company’s journey as it dramatically upleveled its field performance. 

You will hear directly from Sunoco’s Director of Technical Services & Maintenance about their business transformation journey to a fully digital, real-time solution that eliminates inefficiencies and enhances collaboration. In partnership with Evora IT Solutions and powered by field and customer solutions from ServiceNow, Sunoco achieved real-time visibility of service requests and fulfillment across their store managers, dispatchers, and third-party contractors.    

You’ll learn how Sunoco is:

- Streamling field operations with AI-powered workflows 

- Providing real-time mobile updates for contractors 

- Enabling store managers to submit and track service requests 

- Simplifying vendor and customer onboarding and offboarding with a unified system

Transforming Retail Maintenance Operations with Sunoco

One thing is clear - AI is here. But knowing when and how to use AI to best serve your customers and automate work for agents is not so clear. Attend our webinar, The AI Decision Matrix for Customer Service: Picking the Right Tool for the Right Task, for clarity into using AI for customer service.

Start building customer service operations that take full advantage of AI, enabling your administrators, agents, and professionals to deliver greater impact.

The AI Decision Matrix for Customer Service: Picking the Right Tool for the Right Task

CRM promised to radically improve customer experiences, make service agents and sellers more productive, and grow revenue. But decades on, CRM has failed to deliver on that promise.

Join this webinar to explore how ServiceNow goes beyond just managing customer relationships to delivering the exceptional experiences your customers expect. You’ll hear from industry leaders, like ProAssurance, about their journey with ServiceNow, see a sneak peek into the latest product innovation and see a live demo.

You’ll learn how ServiceNow CRM can help you:

Deliver what your customers want quickly
Drive unprecedented agent, seller and technician productivity
Grow revenue and foster a new level of customer loyalty
Get proven results for your customer service, field service and sales team with ServiceNow CRM.

From Promise to Reality: CRM for the AI Era

With the rapid rise of agentic and generative AI, field service organizations are rethinking how they plan, deliver, and scale service. Guest speaker IDC and ServiceNow have a strong grasp of not only the expanding AI landscape, but how to apply it with purpose and precision to transform service offerings. Book a seat at our webinar, The Impact of Agentic AI and Generative AI in Field Service: Expanding Beyond Productivity at Scale, to learn more about AI application for a variety of use cases.

This webinar provides essential information on:

- Different types of AI, including agentic and generative, and how they apply to field service
- Benefits of AI for customers, the workforce, and the business
- Getting started with AI to set service apart in a crowded market

Whether you are beginning your AI journey or expanding your strategy, this webinar offers practical insights for harnessing AI’s potential for driving operational efficiency, scalability, and service delivery quality. Register now.

The Impact of Agentic AI and Generative AI in Field Service

Ready to transform customer service? See how Customer Service Management (CSM) makes it easy for customers to self-serve across any channel, increases human agent productivity with a single, AI-powered workspace, and resolve cases faster by automating complex workflows across the front, middle, and back office. Join this session to learn how CSM drives faster resolution, lowers costs, and fosters a whole new level of customer loyalty.

Revolutionize Customer Service with ServiceNow

Hear from ServiceNow and Visa Product Management on how to leverage AI, streamline dispute resolution, unify omni-channel engagement, and more.This webinar is must-see for our Financial Services Operations customers, or for anyone looking to stay up-to-date on new AI-powered innovations in banking.

Streamline banking processes with ServiceNow and Visa

American Banker and a panel of industry experts deep dive into how AI-powered technology is transforming dispute management, helping financial institutions deliver better service while reducing costs and compliance risks. Join this webinar to learn actionable insights that will help reduce costs and improve efficiency, while maintaining the highest level of service.

Fast-track dispute resolution with ServiceNow and Visa

CRM promised to radically improve customer experiences, make service agents and sellers more productive, and grow revenue. But decades on, CRM has failed to deliver on that promise.

Join this webinar to explore how ServiceNow goes beyond just managing customer relationships to delivering the exceptional experiences your customers expect. You’ll hear from industry leaders, like ProAssurance, about their journey with ServiceNow, see a sneak peek into the latest product innovation and see a live demo.

You’ll learn how ServiceNow CRM can help you:

- Deliver what your customers want quickly
- Drive unprecedented agent, seller and technician productivity
- Grow revenue and foster a new level of customer loyalty
- Get proven results for your customer service, field service and sales team with ServiceNow CRM.

Join us as Bell Canada and FX Innovation share their groundbreaking strategies for field service transformation. This exclusive ServiceNow webinar will dive deep into the ways AI and connected workflows are optimizing operations and improving customer support. 

You’ll leave with insights into: 

- How industry leaders are using connected field service to deliver faster, more personalized customer and technician experiences 
- Bell Canada’s approach to transforming its operations through a unified data model and fully integrated workflows 
- FX Innovation’s pivotal role in implementing and supporting Bell Candas’s AI-driven field service transformation

Reimagining Field Service in the Era of Intelligence with Bell Canada

Growing a business requires reliable and consistent field operations. Join our webinar, How Sunoco Transformed Retail Maintenance Operations with ServiceNow, which leads you through the energy company’s journey as it dramatically upleveled its field performance. 

You will hear directly from Sunoco’s Director of Technical Services & Maintenance about their business transformation journey to a fully digital, real-time solution that eliminates inefficiencies and enhances collaboration. In partnership with Evora IT Solutions and powered by field and customer solutions from ServiceNow, Sunoco achieved real-time visibility of service requests and fulfillment across their store managers, dispatchers, and third-party contractors.

You’ll learn how Sunoco is:  

- Streamling field operations with AI-powered workflows

- Providing real-time mobile updates for contractors 

- Enabling store managers to submit and track service requests 

- Simplifying vendor and customer onboarding and offboarding with a unified system

Join us for an exclusive, interactive virtual session where you’ll learn how to get started with ServiceNow AI Agents for CRM. In less than 60 minutes, our expert Solution Consultants will show you just how simple and powerful AI agents can be when integrated into your Customer Relationship Management strategy. 

See AI in action, gain practical takeaways, and walk away ready to start your own AI-driven CRM transformation with ServiceNow.

CRM Studios: Discover Agentic AI for Sales and Service

In our webinar, "Accelerate Revenue with Sales and Order Management," learn how to simplify the sales and order lifecycle, speed up revenue generation, and improve customer experiences. Discover how ServiceNow's single platform integrates traditionally siloed sales functions and automates many processes, with real results from ServiceNow customers. Watch now to invigorate your customers' sales experience.

Accelerate Revenue with Sales and Order Management

Get insights from this webinar on how integrating Customer Service Management (CSM) and Contact Center as a Service (CCaaS) technologies can transform your customer service operations. Learn how to implement seamless self-service options, empower agents with real-time intelligence, and streamline back-office processes for a more connected and responsive customer service organization.

Customer Service Management (CSM) for Contact Centers

Join us for "Generative AI: Fact, fiction, and the future of work," a conversation that demystifies generative AI and explores its practical applications and limitations. Our panel of experts will discuss how generative AI is transforming work, enhancing customer service, and driving efficiencies, while also sharing real-world success stories and lessons learned. Watch now to gain insights on AI's capabilities, evolving roles, and future-proofing your career.

Generative AI: Fact, Fiction, and the Future of Work

Customer retention has never been more important - or challenging. With rising acquisition costs, keeping the customers you already have is paramount, but they're constantly bombarded with competing offers. The key to standing out and fostering loyalty lies in delivering personalized experiences that make them feel valued and understood. Are you truly leveraging your customer data to create these stickier relationships?

The surge of customer data coupled with fragmented digital touchpoints presents a complex challenge. Many companies are overwhelmed - struggling to translate raw data into actionable insights and personalised experiences that resonate with individual customers. Traditional marketing tactics fall short, leading to missed opportunities to build lasting relationships, drive loyalty, and achieve sustainable growth. This is precisely why embracing a connected customer strategy has never been more critical.

Join Anna Samkova, Co-Founder & Strategic Advisor at Albany Advisory, for this session to explore how to unlock exponential growth by turning customer data into personalized experiences with the C.L.I.E.N.T. Growth Framework.

Key Takeaways:

- Implement the C.L.I.E.N.T. Growth Framework to transform raw customer data into a powerful engine for personalization
- Discover proven strategies to activate data in ways that feel personal, purposeful, and commercial
- Gain actionable insights into what truly meaningful personalization looks like in 2025 and beyond – and how to deliver it effectively
- Identify and avoid common personalization pitfalls that can damage customer trust and undermine your ROI
- Understand how to build a connected customer strategy that drives customer lifetime value, loyalty, and sustainable revenue growth

The C.L.I.E.N.T. Growth Framework: Your Roadmap to Personalized CX Success

Sustainability has become a defining element of modern customer experience (CX), shaping how companies build trust, deliver value and foster long-term relationships. Today’s stakeholders expect more than responsiveness and services; they want transparency, environmental accountability and data-driven insights.  

CHEP's transformation from traditional platform provider to data-driven sustainability partner illustrates how organizations can turn environmental commitments into competitive advantages. By embedding circular economy principles into customer touchpoints, companies create dual value: reducing environmental impact while enhancing customer relationships through transparency, efficiency and shared purpose. This approach transforms sustainability from a compliance exercise into a powerful engine for customer loyalty and operational excellence.

Hear from CHEP leaders on how sustainability is reshaping customer experience expectations across industries.

Key Takeaways:

- Insights for embedding sustainability metrics and circular innovation across customer touchpoints 
- How transparent environmental reporting strengthens customer relationships and reduces friction points
- Techniques for leveraging digital systems to enable circular business models and quantify sustainability impact
- Methods for integrating self-service platforms with predictive analytics to deliver more sustainable, responsive service

Accelerate Loyalty Through Circular Innovation in Today's Sustainability Market

Customer conversations contain strategic revelations that most executives never hear, yet these unfiltered moments often predict market shifts before formal data ever could. Although 84% of CX leaders advocate for bringing these insights to the executive table, many organizations still treat customer interactions as operational noise rather than the strategic signal they actually represent. 

Although 48% of companies now employ interaction analytics, many struggle to effectively distribute these insights beyond the contact center. Additional advantages come fromsystematically analyzing customer interactions to inform product development, marketing strategies, and executive decisions; creating a unified approach to customer experience that drives measurable business outcomes and strengthens customer loyalty across the entire journey. 

Join Robin Gareiss, CEO of Metrigy, as she shares research-backed strategies that transform conversation data into business value. 

Key Takeaways: 

- Discover which conversation metrics deliver the most substantial business intelligence and how to capture them effectively 
- Learn practical frameworks for distributing interaction insights across departments to create organization-wide customer-centricity 
- Understand how to quantify the ROI of conversation intelligence through improved business metrics and enhanced customer satisfaction 
- Gain actionable implementation strategies that work regardless of your current analytics maturity

Conversation Intelligence: The Hidden Gems that Impact all Business Decisions

Your customer just spent 15 minutes navigating your support portal only to end up exactly where they didn't want to be: on hold with your call center. This all-too-common scenario reveals the main flaw in how organizations approach digital self-service: designing for scale rather than CX success. 

Unfortunately, customer portals are often designed primarily to eliminate contact via more costly resources. When designed solely to scale support, they fail to meet the CX mark. The best portals humanize the digital experience by understanding the customer's journey and anticipating needs before frustration sets in.

This session examines the critical need to balance operational efficiency with customer-centered design principles that transform portals from necessary evils into preferred channels.

Join Phllis Drucker (Influencer, EZ2BGR8 Service Management) to explore how to achieve great CX results through innovative portal design that puts customers first while still delivering operational benefits.

Key Takeaways:

- Identify common pitfalls that typical portals fall into and how to avoid them
- Apply customer journey mapping techniques to create intuitive, emotionally intelligent digital experiences
- Implement a practical roadmap for designing and innovating a new portal experience
- Measure the true ROI of your portal beyond call deflection metrics
- Balance automation with human touchpoints to create meaningful digital interactions

Humanizing Digital Portals: Transform Self-Service in the Age of CX Expectations

The AI implementation paradox haunts contact centers everywhere. With sophisticated technologies being deployed and substantial investments made, the promised revolution in efficiency and experience remains frustratingly slow. This disconnect between expectation and reality has left many CX leaders questioning whether their AI strategy has missed the mark.

The challenge lies not in the technology itself, but in how it's implemented and aligned with broader business objectives. As contact centers evolve into multi-channel customer engagement hubs, simply layering AI onto existing processes isn't enough. Success requires thoughtful integration that considers both customer and employee perspectives, proper design principles and strategic alignment with business goals.

Join Catriona Howell, CX Consultant, for an insightful case study exploration that reveals how to bridge the gap between AI implementation and meaningful business outcomes in the modern contact center.

Key Takeaways:

- Identify common pitfalls that prevent AI and automation from delivering expected results in contact center environments
- Discover practical strategies for aligning technology implementation with both customer and employee experience goals
- Learn how to design AI solutions that enhance rather than hinder the human elements of customer service
- Understand how properly implemented contact center AI can generate broader business value through customer insights and engagement

Beyond Automation: Unlocking Real Value from AI in the Contact Centre

Enhancing the CX Journey for Maximum Success

In this webinar, learn how to create the right mix of technology, data, and processes for AI-enabled customer experiences that deliver better business outcomes. Get first-hand insights directly from ServiceNow experts on using AI to significantly improve customer service efficiency and experiences.

Elevate customer experiences: Getting started with AI in Customer Service

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Elevate customer experiences: Getting started with AI in Customer Service

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