Presented by
Josh Baez, Sr. Manager of Demand Generation, NetLine
GTM Survivor Island: 3 Lead Gen Plays to Win the Pipeline Game for Good
About this talk
Outplay. Outqualify. Outconvert. Welcome to GTM Island – where only the qualified survive.
In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in real buyer signals, context-rich handoffs, and campaigns built for speed and substance.
Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.
You’ll learn how to:
- Stop chasing clicks and start qualifying buyers by timeline, pain, and urgency;
- Launch high-impact lead gen campaigns with precision and scale;
- Hand off leads sales teams actually want to follow up on;
- Route smarter and faster using signal strength, not job titles; and
- Ditch vanity metrics and prove progress where it counts: Pipeline velocity.
From signal scoring to sales activation, this session is your field guide to staying in the funnel and winning the pipeline game for good.
Marketers, the tribe has spoken.
NetLine Marketing
2 subscribers0 talks
Your buyers are everywhere. Are you?
NetLine is the leading platform for Programmatic B2B Lead Generation, trusted by 17,000+ businesses to turn content into customers.
NetLine delivers your content to in-market buyers across the largest network of Tier 1 media sites where trust is built and decisions are made. No cold outreach. No guesswork. Just real engagement from real decision makers.
With always-on syndication, first-party intent data, and real-time lead delivery, NetLine helps B2B marketers fuel pipeline, accelerate sales, and drive real revenue, not just leads.
Part of Informa TechTarget, NetLine gives you unmatched reach, transparency, and control, so you can cut through the noise and connect when and where it counts.