Presented by
Rama Veeraragoo
How to build an effective pricing strategy
About this talk
Pricing is top of mind for many startups. In a Stripe survey of more than 1,500 founders and business leaders, we learned that 40% are planning to evolve their pricing model this year.
Effective pricing is about ensuring you’re capturing the most revenue, and not leaving money on the table. But building an effective pricing strategy can feel complicated; there’s a lot to think about. From customer discovery to packaging and distribution, where do you begin?
Stripe
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On-demand content by Stripe on payments best practice.
Stripe is building programmable financial services for millions of businesses globally. Millions of companies use Stripe to accept payments online and in person, embed financial services, power custom revenue models, and build a more profitable business.
Headquartered in San Francisco and Dublin, Stripe processes over $1.4 trillion of payments annually, equivalent to 1.3% of global GDP. Stripe users include half of the Fortune 100, 80% of the Forbes Cloud 100 and 74% of the Forbes AI 50.
Through its scale and investments in R&D—particularly artificial intelligence and stablecoins—Stripe accelerates the utility of frontier technology in the global economy.