Local Market Campaign Synchronization

Presented by

Marci Hower-VP-Interactive Mrkting & Lorrie Sole-Interactive Mrktg Mngr-Kelly Services

About this talk

Are you fighting to get your local markets aligned with corporate marketing initiatives? Are you nervous that their marketing efforts are not in compliance with CAN SPAM? Is it hard to enforce branding guidelines at the local level? Kelly Services had these same problems and now local branches are enthusiastically sending email messages to their customers that are branded, government compliant, and customizable. Find out how this transformation took place by joining us.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.