eNewsletter Tips

Presented by

Marci Hower- VP, Interactive Services at Metrics Marketing

About this talk

Participants will learn how to avoid being mistaken for junk mail and create an impactful retention (and acquisition) program with newsletters. Topics will include the subscription process, content, presentation and design guidelines. To top it off, we will showcase real world examples for inspiration (and imitation).

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.