Automated Triggered Opportunity Marketing (ATOM)

Presented by

Todd Thompson, Metrics Marketing Group, Partner & VP Account Management

About this talk

Retaining and growing customers seems to get more difficult each year. Learn how Metrics Marketing employs an automated, triggered-marketing solution called ATOM? to significantly improve marketing ROI. ATOM scans customer data on a continuous basis to identify and respond to the best opportunities to generate repurchase, cross-sales and retention. Metrics will share the ATOM process as well as performance statistics for this industry-leading application. This webinar is geared toward marketing managers, product mangers and department heads.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.