Utilizing Surveys to Gain Customer Insights to Improve Conversion

Presented by

Cathleen Zapata, VP of Research & Customer Experience

About this talk

Who are your customers and what are their goals, wants and needs? What are they trying to achieve? Surveys are a powerful tool to obtain quantitative statistically valid data to optimize your product or Web site to improve conversion and the overall customer experience. Learn different ways survey research can be used, best practices to achieve the response rate you’re looking for, how surveys can be coupled with other research methods and more. Best practices and latest trends will be discussed.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.