Introduction to Inbound Marketing

Presented by

Megan Smargiasso - Marketing Manager at Metrics Marketing Group

About this talk

Discover how to get found online by creating, promoting & optimizing your brand’s message. The internet has changed the way people learn about and shop for products and services. This changing nature of business also changes the way we market to our customers. This webinar will provide the basics of how to use inbound marketing techniques to attract more qualified prospects to your business and how to achieve inbound marketing success. Participants will learn how to get found online and generate leads more effectively by leveraging search engine optimization, blogging, and social media marketing. We will also discuss how inbound marketing channels deliver lower cost per lead than outbound channels and why social media and blogs are the most rapidly expanding category in the overall marketing budget.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.