11 Ways to Optimize Your Email Campaign in 2011

Presented by

Marci Hower, VP, Interactive Services at Metrics Marketing

About this talk

Email’s role in the marketing world continues to shift as new mediums like social and mobile develop and customer preferences change, certain trends have emerged that will clearly impact the way marketers do business in the year ahead. Learn 11 new ways you can optimize your email campaign for 2011 from industry best practices and client expertise.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.