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Reputation Management: How to Mitigate a Brand Attack

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Adrienne Embery-Good, Senior Search Strategist at Metrics Marketing
Today’s online environment facilitates and aggregates personal opinion. People regularly share their thoughts, feelings and recommendations as they relate to the businesses they engage day to day. This results in unprompted, transparent, honest and dishonest discussions about brands. Learn preemptive measures as well as the steps to take in the event of a reputation attack.
May 25 2011
37 mins
Reputation Management: How to Mitigate a Brand Attack

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  • Title: Reputation Management: How to Mitigate a Brand Attack
  • Live at: May 25 2011 4:00 pm
  • Presented by: Adrienne Embery-Good, Senior Search Strategist at Metrics Marketing
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