Reputation Management: How to Mitigate a Brand Attack
Adrienne Embery-Good, Senior Search Strategist at Metrics Marketing
About this talk
Today’s online environment facilitates and aggregates personal opinion. People regularly share their thoughts, feelings and recommendations as they relate to the businesses they engage day to day. This results in unprompted, transparent, honest and dishonest discussions about brands. Learn preemptive measures as well as the steps to take in the event of a reputation attack.
Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.…