Analytic Workbench: The Tools for Modeling Success
Presented by
Dean Westervelt, VP, Strategy & Analytics at Metrics Marketing
About this talk
Most analysts spend hundreds of wasted hours pulling together customer data to build unique models. Metrics Marketing has created an Analytical Workbench that will streamline model builds, save IT and analytic resource time, and enable analysts to deliver more valuable input with improved customer insights in an organized database.
Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.…