Search Engine Optimization for eCommerce Websites

Presented by

Laura Cameron, Senior Search Strategist at Metrics Marketing

About this talk

Search engines are the primary way people research purchases which means you want your website front and center in the search engine results. Ensuring your site is dominant throughout the purchasing funnel breeds trusts and delivers sales. However, optimizing hundreds or thousands of pages presents some challenges. Today we will detail how to develop an optimization strategy along with the best practices for communicating keyword relevance.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.