Name: Study Results: Utilizing Eye Tracking to Optimize Direct Mail
Start: 2011-12-01T17:00:00Z
End: 2011-12-01T17:58:31.000Z
Location: BrightTALK

Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.

A customer journey map can be the keystone to improving and analyzing any customer experience or channel.  It will create a visual roadmap of the experience your customers have when they engage with your company. It is an important tool that can unify your team as well as entire groups within your organization around a customer’s experience. It clearly depicts a customer’s interactions, perceptions and feelings regarding your brand as they travel through their experience. This webinar will help you understand what customer journey maps are, why they’re valuable, and Precision Dialogue’s process for creating them.

Customer Journey Maps – Your Guide to Designing Holistic Customer Experiences

In this webinar, we will review the hot topic of Attribution Analytics, and how it compares to classic Marketing Mix and Lift-Over-Control approaches to measuring marketing ROI.   All 3 approaches – Attribution, Marketing Mix and Lift-Over-Control – measure marketing ROI … but how does Attribution Analytics provide a more accurate and complete picture of how omni-channel marketing (“multiple channels and contacts all mixed together”) impacts your customers and sales?  We will also review different methods of doing Attribution Analytics, including last click (contact) and model-based methods. We then conclude with an overview of what you need in order to evolve your marketing ROI solutions to the next level of sophistication and performance.

Attribution Analytics: Understanding the Value of Each Customer Touch

Did you know that there are different types of mobile design approaches for email? Join us as we review mobile aware and responsive design techniques for email. In this webinar, we will help you determine which mobile design approach best fits your needs and also show step-by-step how you can start coding your next responsive design email.

How to Design and Code for the Mobile User

Companies understand that improving customer engagement leads to more loyal and profitable relationships and more effective marketing.  But many are unsure of how to make this omni-channel marketing strategy come to life.  Learn more about Precision Dialogue’s proprietary methodology to help companies successfully engage their customers.

Precision Path: The Road to Customer Engagement

Join us as we discuss the key items you should review in your email campaign before deploying to a live audience.  We will share with you our email quality checklist that you can use to test your own email marketing campaigns and demonstrate how you can use Litmus rendering to test your campaigns in various email and mobile platforms.  We will also discuss best practices in regards to A/B testing and performance. Hope you can join us!

Email Quality Testing Best Practices

Marketers who manage email lists often struggle with two interconnected issues:
How do I continue to keep my subscribers interested and clicking through my emails?
What should I do when subscribers stop opening and clicking, but don’t unsubscribe?

These issues are very common but certainly not insurmountable. With a well-planned reengagement campaign that includes compelling creative and clear business rules regarding who to target and when, it can be fairly simple to keep subscribers from defecting. (And with many email software platforms, such a campaign can be automated too!)

Register for this complimentary webinar to learn more about:
•Best practices for email reengagement programs
•How to garner interest through your value proposition and offers
•Which subscribers to consider unengaged – and when to purge them from your lists
•Why it’s in your best interest to purge unengaged subscribers 
•Getting started with automating your reengagement campaign

Subscriber Reengagement & List Hygiene: A Dynamic Email Duo

If you have ever been called upon to forecast sales, revenue, demand, or other important business KPIs, it’s important to understand the different forecasting approaches available.  A typical approach is spreadsheet-based judgmental forecasting where you project revenue, volume, or profits for a business. However, these top-down forecasts wind up being inaccurate because they don’t account for external economic factors, or they are driven by wishful thinking at the senior executive level. 

In this webinar, we will empower you to develop data-driven forecasts that don’t just project an outcome, but also a confidence interval around that outcome by leveraging the following techniques:
•Forecasting an outcome variable using only the historical data for that variable 
•Diagnosing cyclicality and seasonality in your outcome variable 
•Identifying, gathering and preparing exogenous variables for your forecast (e.g., economic circumstances, search volume/popular interest in a given topic, weather-related data)
•An introduction to ARIMAX forecasting models that incorporate exogenous variables

How to Empower Your Decisions with Data-Driven Forecasts

Robert Ellis, Business Alliances Team Leader and 27-year USPS veteran, will be presenting valuable insights and tips for maximizing the impact of direct mail. Learn how to cut through the media clutter to connect with target consumers and convert them into loyal customers.

Using current case studies and statistics, the session demonstrates how to effectively integrate direct mail with other media campaigns to amplify your message and increase ROI.

The Power of Targeted and Integrated Direct Mail

Your website may be cutting edge, but is it cutting the mustard? A site’s design, usability and functionality are important, but so is the most overlooked component - content! In this webinar, we will provide insight on how to write content that is informational and can “talk” to users. Also, how to leverage best practices to develop useful content intended for the web.

Writing for the Web: How to Achieve a “Precise Dialogue”

If you could call every unconverted website visitor, ask them why and give them an incentive to purchase, would you? Retargeting (oftentimes referred to as behavioral marketing or remarketing) is a highly effective and economical marketing approach to target website visitors based upon previous online actions. With the right principles and best practices you can shorten your time to convert and turn bounces into prospects. It’s more than just strategically placed ads appearing on websites hoping to attract your customers. Retargeting is the sniper rifle in your online marketing arsenal:

•  Explore different retargeting models and how to execute them correctly 
•  Share examples of businesses doing it right and wrong
•  Provide a case study of a client who saw positive ROI with retargeting
•  Reinforce best practices of retargeting

Marketing to the Right People at the Right Time with Retargeting

2012 was a big year for relevancy marketing, photo-sharing social platforms such as Pinterest and Instagram, mobile/tablet adaptation and more. Will these trends continue in 2013? Or, will new trends emerge? In this webinar, we share our predictions for 2013 and tips on how to align your marketing goals to meet the industry’s trajectory.

Top 10 Interactive Marketing Trends for 2013

Social media marketing has evolved, yesterday’s success measurement of likes and retweets has died and engagement metrics have shifted. In this webinar, we’ll look at a few recent examples of engaging social media campaigns and how they might have changed the mindset of “success.” You’ll leave this webinar with some ideas that will help you measure your social media channels and help tie ROI back to social.

Social Media Engagement: Getting Past Likes

Monitoring your online presence can be time consuming, but with the right tools it doesn’t have to be. In this webinar, learn how to use R, a statistical programming language, and Tableau, a Business Intelligence tool, to create marketing dashboards for monitoring social media conversations and customer sentiment. Join us for a live demo showing how marketing dashboards can help you monitor your online presence.

A Guide to Social Media Dashboards

Do you know the difference between CAN-SPAM and CASL? What about blacklist vs. whitelist? Do you know the dangers of buying an email append list and why it’s important to establish a good sender reputation? In this webinar, learn the answers to these questions and the basics of email deliverability so your email marketing campaigns achieve inbox success. Our experts will cover the basics of email deliverability, provide tips on how to establish and maintain a good sender reputation, give insights on repair and reengagement strategies and more.

Email Deliverability 101: Achieving Inbox Success

Learn how to make a memorable impression with your email campaigns by optimizing your welcome emails. In this webinar, learn how to take full advantage of your welcome email opportunities through examples and actionable best practices. Also, learn more about leveraging the welcome email to increase ongoing engagement and sales.

Mastering the Art of Welcome Emails

A leading  manufacturer of popular kitchenware brands was seeking to better diversify their referral traffic and increase overall traffic to their eCommerce website. To fulfill this initiative Metrics was enlisted to develop a customized Search Engine Optimization (SEO) program for their site. In this webinar, learn how our custom program helped improve search engine rankings and increased traffic utilizing code and content optimization, link building and structural recommendations.

Case Study: Utilizing SEO for eCommerce

Both user experience (UX) and search engine optimization (SEO) are important to gain and convert website visitors, but often one or both are overlooked during a site redesign. In this presentation, learn how SEO & UX can truly complement each other, and work seamlessly together to accomplish both goals of driving traffic and converting users through your site.

The Collaboration of UX and SEO in Website Redesign

Is optimizing your Magento eCommerce website a goal for 2012? Metrics has developed an optimization checklist to help take your Magento site to the next level. During this webinar, our expert will discuss redesign and enhancement do's and don'ts and reveal untapped opportunities, in areas such as SEO/SEM strategy tactics, third-party solutions integration, and mobile and tablet strategies.

Magento eCommerce Elevation: A Checklist to Take Your Site to the Next Level

Earlier this year, the research experts of Metrics Marketing conducted a proprietary study on 33 companies across an array of industries. This study focused on understanding user behavior as it relates to interacting with advertisements received in the mail. In this webinar, learn which types of mail pieces stood out from the rest, how long recipients interact with a mail piece on average, and what makes them want to "keep" a delivered offer while throw others away in the trash. We'll also share information on utilizing eye tracking for other applications such as websites, landing pages, email and more.

Study Results: Utilizing Eye Tracking to Optimize Direct Mail

usability

user experience

direct mail

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Study Results: Utilizing Eye Tracking to Optimize Direct Mail

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