Study Results: Utilizing Eye Tracking to Optimize Direct Mail

Presented by

Cathleen Zapata, VP Research & Customer Experience

About this talk

Earlier this year, the research experts of Metrics Marketing conducted a proprietary study on 33 companies across an array of industries. This study focused on understanding user behavior as it relates to interacting with advertisements received in the mail. In this webinar, learn which types of mail pieces stood out from the rest, how long recipients interact with a mail piece on average, and what makes them want to "keep" a delivered offer while throw others away in the trash. We'll also share information on utilizing eye tracking for other applications such as websites, landing pages, email and more.

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Precision Dialogue is an analytics-driven, multi-channel, Customer Engagement Firm. We leverage customer insights to drive relevant communications (a precision dialogue) leading to improved Marketing ROI.