Name: Build vs. Buy: Is DIY Customer Identity slowing your time to market?
Start: 2025-11-18T18:53:00Z
End: 2025-11-18T18:53:58.000Z
Location: BrightTALK

This channel brings together developers and product and engineering leaders shaping the future of digital identity.

If you want to explore how to build and scale customer-facing apps with secure, seamless login experiences that users actually enjoy, this channel is for you.

Hear directly from Auth0 experts, industry analysts, and builders in the field through webinars, technical demos, panel discussions, and executive fireside chats.

Bienvenue à ce webinaire à la demande co-organisé par Wavestone et Auth0.
Pendant les périodes du Black Friday et des fêtes de fin d’année ou soldes, une question est cruciale pour le e-commerce :
Comment garantir une expérience d’achat fluide et résiliente lors des pics de trafic ?
Ces périodes mettent les sites marchands à rude épreuve : la moindre latence ou défaillance peut avoir un impact immédiat sur le chiffre d’affaires et la satisfaction client. La résilience, la scalabilité et la sécurité sont donc des enjeux clés.

Comment garantir une expérience d’achat fluide et résiliente lors des pics de trafic avec Auth0 ?

AI agents are already shaping how businesses operate, automating tasks, making decisions, and interacting with users in increasingly sophisticated ways. Their potential is huge, but so is the risk.

Join us as we explore the evolving AI agent landscape, their security risks, and the essential controls needed to build AI agents securely.

What you’ll walk away with:

- Understanding AI Agents – What they are, how they work, and why they matter for businesses.
- Security Risks & Challenges – The top threats AI agents introduce.
- How to Secure AI Agents – Best practices and security controls to mitigate risks and build trust in AI-driven systems.

Introducing Auth for GenAI: The Future of AI Security

Join us for an exclusive masterclass designed to equip you with the essential strategies for securing your AI applications and agents. As AI evolves into autonomous actors, new identity complexities emerge. This session will provide the actionable solutions you need to build secure, trustworthy, and compliant AI systems.

Challenges we will address: -Reduce AI Security Vulnerabilities: Learn to combat critical threats like sensitive information disclosure, insecure plugin design, and credential access. You'll gain strategies to prevent data leaks, unauthorised operations, and the theft of sensitive AI-related credentials.

-Master AI Agent Control and Authorisation: Take charge of your AI agents. Discover how to prevent excessive agency and stop privilege escalation, ensuring your AI operates strictly within defined boundaries and only performs authorised actions on behalf of users or organisations.

-Build Trust, Accountability, and Compliance: Implement robust Auth for GenAI solutions with Auth0. You'll understand how to establish delegated identity, track user consent, and create comprehensive audit trails for AI activity, crucial for governance, transparency, and meeting regulatory requirements.

The proliferation of AI agents demands a new, robust approach to security. Auth0 is building Auth for GenAI to become the identity trust layer for AI—making sure every action an AI takes is traceable, authorised, and secure. Don't miss out!

Guardians of AI: Mastering AI Authentication & Authorisation

Artificial intelligence is fundamentally reshaping the retail industry, driving new customer engagement and operational efficiency. However, for AI adoption to truly scale, the underlying systems must be architected for trust and security. This webinar, featuring Deloitte, will explore how a robust, developer-centric identity foundation is the crucial layer for secure AI implementation in retail.

Watch on-demand now to learn:
Current strategies for AI implementation and adoption across the retail sector.
The unique identity challenges and security risks associated with AI, including how to effectively manage non-human identities (M2M, services, etc.).
Best practices for integrating a modern identity layer to secure AI applications and protect sensitive customer data in a retail environment.

Auth0, Deloitte, and Retail Dive: Securing the AI Revolution in Retail

In today's highly competitive retail industry, focusing on customer experience is a key differentiator. A good customer experience can increase loyalty and enhance customer lifetime value by making transactions easy, personalized, and secure. The right customer identity solution is crucial to achieving this. A modern identity solution can help reduce cart abandonment, enable more personalized cross-channel experiences, and bolster security without introducing friction for customers. 

Watch this 30-minute conversation between our Okta Retail experts on how a modern customer identity solution like Auth0 can help brands create highly personalized, omnichannel experiences and enable always-on security models, a critical balance given the increasing prevalence of AI-driven attacks.

How Customer Identity Powers Business Impact for Retailers with Retail Dive

Customer identity is crucial to creating secure, scalable, and seamless user experiences. Watch this conversation between Auth0 experts and Rocket Mortgage to understand how companies can balance positive end-user experiences with strong built-in security. 

Learn how the Auth0 platform can be used to build modern authentication models, provide frictionless access, ensure omnichannel continuity, and strengthen fraud prevention. Plus, explore the role of AI in both user experience and security, and get insights into how to “future-proof” your identity strategies.

Future-Proofing Customer Identity: Auth0 and Rocket Mortgage on secure, scalable and seamless user experiences

Undecided between build vs buy for your customer identity and authentication? Watch this ondemand webinar to help with your decision.

We'll explore:
- Can one build modern authentication models with less time and effort using Auth0's pre-built tools and frameworks designed to meet your adaptability, security, and scalability needs?
- Can you quickly implement modern authorisation models with Auth0's pre-built integrations and customisable access controls, enabling secure, flexible, and scalable user management for your applications?
- How Kast, a fintech organisation navigated this build vs buy decision process.

Facing the Build vs. Buy Decision for Customer Identity? See what Kast, a fintech organisation did.

Join us as we uncover insights from Auth0’s 2025 Customer Identity Trends Report, which explores customer experiences and expectations, the evolving threats against customer identity, and the crucial considerations for building trust with AI agents. This webinar will provide actionable insights and proven solutions to help you stay ahead in building resilient and trustworthy customer relationships in 2025 and beyond. You'll hear directly from Gareth Davies, Chief Product Officer at Auth0 (Okta) as he shares his expertise on these critical trends.

What You’ll Learn in This Webinar:

-Strategies for integrating AI into customer identity responsibly
-The evolving expectations around privacy and security from real customer data
-How to guard against increasing identity fraud trends with proactive measures

Don't miss the chance to stay ahead in the fast-evolving landscape of privacy and security. Gain actionable insights and proven strategies from industry leaders to protect your business and enhance customer trust in the age of AI.

Navigating customer identity in the AI era

Watch this webinar replay with Jeffrey Kirkell, Chief Architect & VP Platform at Accruent, and Mallory Sword Glenn, Director of Product Marketing at Okta, to see how Accruent reduced support requests and sped up customer onboarding.

In this session, you’ll learn how to use Auth0’s latest SaaS capabilities to:

• Build a self-service workflow that lets customers manage user provisioning, configure SSO, and control their login experience, without creating support tickets.
• Give customers direct control over organization membership, security policies, and more with a self-service API embedded in your app.
• Streamline user lifecycle management with Google Workspace and group provisioning.
• Enable nearly 17,000 Okta customers to deploy your Auth0-built app in seconds.

Don't miss out on the keys to scaling smarter. Watch now and transform your customer experience!

Modern Identity for Modern SaaS: Automating B2B Customer Onboarding

In this session, we dive deep into AI agents with a technical demo showcasing how Auth0 can help you design secure GenAI applications that allow agents to act independently, while respecting user authentication, authorization, and consent.

In this demo, you’ll learn how to:

• Authenticate users across social, enterprise, and custom identity providers.
• Call APIs on the user's behalf using security standards and securely managed tokens stored in a token vault.
• Enable asynchronous user authorization for sensitive or out-of-band actions.
• Enforce fine-grained access control to ensure agents only access authorized data and actions.

Securing your AI agents: A technical demo

Join us for an exclusive 30-minute webinar designed to help you unlock the untapped potential of Identity Security. Learn from Auth0’s industry experts as they reveal actionable strategies to secure your digital ecosystem, nurture customer trust, and drive business growth—all while delivering seamless and secure user experiences.

What You’ll Learn:

Mitigate Security Threats — Understand how to safeguard against attacks before, during, and after login.
Build Customer Trust — Align your digital strategy with user expectations by ensuring secure, effortless interactions.
Drive Business Growth — Transform your Identity Security from a line of defense into a competitive advantage.
Secure Customer Access — Discover how AWS and Auth0 combine scalable cloud infrastructure with advanced Identity management to protect and streamline the user journey.

Identity Security 101 Webinar

This technical demo showcases Auth0 Fine-Grained Authorization (FGA) and its API-first architecture. Learn to model and implement complex access logic for your SaaS apps and APIs.

We’ll walk you through how to model, implement, and test complex access patterns using FGA’s API-first architecture, giving your team the tools to ship faster and scale confidently.

In this session, you’ll learn:

Why RBAC, ABAC, and PBAC can become blockers in modern app architectures
The fundamentals of FGA and Relationship-Based Access Control (ReBAC)
How to model real-world access logic using FGA’s object-relationship graph
How to test and troubleshoot access rules with built-in tools

Whether you're building for SaaS apps, APIs, or multi-tenant platforms, this session will equip you with practical knowledge to implement fine-grained authorization the right way—from day one.

Implement modern authorization effortlessly with Auth0 FGA

Tired of building and maintaining your own identity platform? 
Watch the on-demand fireside chat with hipages Group CTO, Jeremy Burton, to get a direct, candid look at the critical "Build vs. Buy" decision for Customer Identity and Access Management (CIAM). 

This session is a must-watch for architects and developers facing scaling challenges or high maintenance toil, offering a real-world case study on how an organization successfully migrated away from a legacy monolithic identity stack. 

You will learn practical strategies for consolidating identity silos to create a unified, seamless, and secure user experience across all products, dramatically reducing the engineering burden and allowing your team to focus their resources entirely on core business innovation.

Build vs. Buy: Is DIY Customer Identity slowing your time to market?

Identity Stack

Innovation

Build vs Buy

Digital Customer Experience

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Build vs. Buy: Is DIY Customer Identity slowing your time to market?

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Auth0