“Don’t ask us for opinions. You’re headquarters. Just tell us what to do.”
That was the feedback I received from Latin America after my first global standards email.
The U.S. and Europe replied within a day.
APAC? Silence.
At first, I thought it was communication.
Then I realized: it was culture — and roles — and everything in between.
Because standards don’t live in PowerPoints.
They live in people.
In Episode 5 of The Standards Effect Series, Kadir Özbayram — author of The Standards Effect and CEO of ins-pi — breaks down the human side of standards: culture, psychology, influence, and organizational design.
This episode shows you how to build the Standards Management Organization (SMO) that actually works.
You’ll learn:
- Why culture shapes how people react — and why roles shape why they care
- How to map stakeholders by influence/interest to predict support and resistance
- Why the Global Standards Board (GSB) sets the compass — and the Divisional Standards Boards (DSBs) walk the road
- The essential roles you need on day one: GSO, Process Manager, Platform Owner, DSO(s), Standards Managers
- How to design an SMO that earns trust, drives adoption, and scales globally
Standards don’t fail because of technology.
They fail because organizations don’t know how to run them.
This episode fixes that.