Today’s new media, new rules and new online realities

Social Media expert Jerry Hart has a word of advice: “Stop begging or paying mainstream media to write about you. Instead, create targeted content that gets you noticed—by Word of Mouse.” By understanding the new rules of new media you’ll be in the driver's seat every time you reach out to customers/prospects/stakeholders online. It's all about applying your marketing skills to the latest Web 2.0 hotspots. Jerry will teach you how to: • Master social-media-driven marketing • Add online B2C tactics to your B2B initiatives—and boosting response in a whole new, Web 2.0-driven way. • Make blogs, chats, and online buzz work for you—by including you as an authentic participant in online communities You already know more than you think you do