When you get volume you get to the voice of customer

Presented by

Jerry Hart

About this talk

Summary: Wal-Mart leverages Social Media. I'll explain how. Social Media or 2.0 and confusing technology babble everywhere is mostly internet pollution. Never fear it either. Bottom line, integrate technology on your blog or site in or near the decision point of purchase or conversion. Technology 2.0 is merely providing your visitors with a megaphone to share their opinion of you, what you offer or on a good day, a few angry rocks are thrown from a passionate blog or site patron and don’t we just eat that up? Raise the comfort level of a potential buyer in the purchase cycle by giving them access to peer to peer conversations. Unveil that intelligent interactive conversation as close to the decision point of purchase as possible.

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Learn what Web 2.0 really means, its associated capabilities and how to use these capabilities on your Web site to better listen and communicate with your prospects and customers.