This could be Japan’s decade. After twenty years as a Cinderella market, Japan is being rediscovered by its own investors and foreigners as a platform to invest in Asia, and for the changes the country is going through. The iPhone, the Electric Vehicle, renewable energy, are just some global themes which have allowed Japanese equity active funds quietly to outperform even the S&P 500 over several years. Comgest’s long presence in Japan and work with local investors has given us a framework to identify the small sub-set of listed companies that best represent the quality, long-term growth opportunities of this broad, deep and unknown market.